Marketing Coordinator, Classical in Gateshead

Deadline for applications: 12pm, Tuesday 28th April 2026

Reports to: Director of Marketing & Sales

Location: The Glasshouse International Centre for Music, Gateshead

Hours: 36 hours per week (with some evening and weekend working)

Salary: SCP 23 - £25,343

About The Glasshouse International Centre for Music

The Glasshouse is a place full of music. Big names and first timers. Rock legends, pop icons, folk trios and opera singers. Toddlers shaking tambourines. Young musicians finding their feet. And Royal Northern Sinfonia, our resident orchestra, doing what they do best. Whether you’re welcoming people through the doors, working behind the scenes or shaping how our music is talked about, you’ll be part of a team that helps around 2 million people enjoy gigs, concerts and classes every year. That happens here at Gateshead Quays, out in communities across the North East, and online through livestreams and digital learning.

About the role

This role sits in our classical music team and reports to the head of classical music marketing. We want you to hit the ground running helping to plan, implement and execute successful marketing campaigns. Your main focus will be marketing our classical touring programme, including Royal Northern Sinfonia and guest orchestras, as they perform across the North East and beyond. You’ll also support the classical music programme here at The Glasshouse. You’ll help plan and deliver marketing campaigns that get the right concerts in front of the right people. That means helping more people discover our work, book tickets and feel confident walking through the doors - whether that’s in Gateshead or at a partner venue. You’ll work across digital, email, social media, print and PR, with plenty of variety from week to week. Some days you’ll be planning campaigns and looking at sales data. Others you’ll be writing copy, briefing designers, speaking to venues or heading out to concerts. This role has a particular focus on our touring activity. Key partner venues include The Sands Centre (Carlisle), The Fire Station (Sunderland), Westmoreland Hall (Kendal) and Middlesbrough Town Hall, with national and international touring as needed.

You’ll probably enjoy this role if you…

• Like juggling different projects and don’t mind switching between creative and practical tasks
• Enjoy working as part of a team but are confident cracking on independently
• Get satisfaction from seeing a campaign land and an audience grow
• Are organised, curious, and happy to learn as you go
• Have excellent copywriting, creative writing and proof-reading skills

What you’ll be responsible for

Strategy and planning

• You’ll help shape marketing plans for classical touring and classical music in Gateshead, using:

• Sales data and audience insight
• Knowledge of who we’re trying to reach and where they are
• Awareness of what similar organisations are doing
• Your own on-the-ground observations

Campaign development

• You’ll help dream up and shape imaginative, targeted marketing campaigns. That includes:

• Contributing ideas for messaging and content
• Helping choose the best channels based on audience, location and budget
• Making sure our campaigns feel like The Glasshouse – clear, confident and welcoming – using our Glasshouse TOV and Visual identity guidelines effectively to form the basis of all content

Campaign delivery and evaluation

• This is a hands‑on role. You’ll:

• Deliver campaigns across digital, social, email, print and PR
• Work with colleagues, venues and external suppliers
• Keep things on track and meet deadlines
• Make sure everything follows our visual guidelines and tone of voice

Once campaigns are live, you’ll help review what worked and what didn’t, so we can keep getting better.

Other parts of the role

• Help with admin and print management
• Create and edit website content
• Create concert programmes and handouts
• Attend performances and events, including evenings and weekends
• Travel to meetings with partner venues and suppliers
• Take part in an out‑of‑hours on‑call rota and extended‑hours social media and photography cover
• Act as a point of contact for marketing enquiries
• Track ticket sales and manage budgets
• Raise purchase order numbers

It would be great if you have experience of…

• Working in a busy marketing environment
• Writing clear, engaging copy for different audiences
• Managing multiple tasks and deadlines
• Using digital marketing tools and platforms
• Working confidently with colleagues and partners
• Experience with systems like Tessitura, Wordfly, Exchequer, Activity Stream, Arts Vision, WordPress, Artifax, Adobe, Monday, Windows and Teams is helpful, but not essential.

A passion for live music and curiosity about classical music will really help you settle in.

It also helps if you have…

• Experience/local knowledge of regional touring areas particularly Sunderland, Carlisle, Middlesbrough and Kendal.
• Experience in customer care
• Full clean driving licence

Don’t worry if you’re not a perfect match

We know job descriptions can feel intimidating. If you don’t meet every requirement but check off a bunch of them and are enthusiastic, motivated and keen to learn, please apply anyway. We care just as much about attitude, curiosity and potential as we do about experience.

Our commitment to your development

We’re always learning at The Glasshouse. You’ll work with your manager to shape a development plan that suits you – whether that’s on‑the‑job learning, training courses or qualifications. If there’s something you’re keen to explore or build confidence in, we want to support that.

Diversity, equality and inclusion

We want The Glasshouse to be a welcoming, inclusive place to work. Different backgrounds, experiences and perspectives matter to us, and we want everyone to feel able to be themselves here. We’d particularly love to hear from people who have experienced barriers to work or the arts, including (but not limited to) people who are D/deaf or disabled, neurodivergent, from working‑class backgrounds, from minoritised ethnic backgrounds, or with lived experience of care, migration or housing insecurity. Everyone is welcome to apply.

Safeguarding and right to work

We’re committed to safeguarding children, young people and adults at risk. This role is subject to safer recruitment checks and the disclosure of criminal records, sanctions, and investigations where appropriate. You’ll need the right to work in the UK without requiring sponsorship. Proof will be requested before any offer is made.

How to apply

Closing date: 12pm, Tuesday 28th April 2026

Interview date: Wednesday 6th May 2026

We know interviews can be nerve‑racking. If you have questions about the role or the application process, please contact us.