Marketing Manager in Stevenage

Employer: North Hertfordshire College

Location: Stevenage, Hertfordshire

Contract Type: Permanent

Hours: Full Time

Salary: Up to £37,000 per annum, plus benefits

Closing Date: 21st July 2026

About the Role:

We’re looking for a creative, energetic and forward-thinking Marketing Manager to lead our recruitment and engagement campaigns across adult learning, 16–18 provision and schools engagement. This is a fantastic opportunity for someone who loves ideas, thrives in a fast-paced environment and wants to use marketing to genuinely change lives. You’ll lead a team including marketing executive, community engagement executive and a marketing and event coordinator to deliver exciting campaigns that connect with prospective students, schools, employers and communities across the region.

From digital campaigns and social content to events, brand storytelling and community engagement, no two days will look the same. This is more than a marketing role - it’s an opportunity to help shape futures and support people to achieve their goals. You’ll be a part of a team where creativity is encouraged, new ideas are welcomed and your work will have a visible impact across the college and wider community. If you’re passionate about education, creativity, collaboration and delivering campaigns that make a real difference this is the role for you.

About the Organisation:

The College operates across three main campuses in Stevenage and Hitchin, employing over 650 staff. With a turnover of £30m, the college provides learning opportunities to over 10,000 students each year from study programmes for 16-18 year olds and apprenticeships through to adult provision locally, regionally and nationally. We were judged Good by Ofsted at our last inspection in December 2023, with outstanding features.

Main Roles and Responsibilities:

• Leading Creative Recruitment Campaigns: You’ll take the lead on planning and delivering engaging, audience-focused campaigns that promote Adult courses and skills programmes, 16–18 study programmes, schools’ engagement and outreach activity, community and partnership initiatives. You’ll help bring the college brand to life through bold ideas, compelling storytelling and campaigns that stand out both online and offline.
• Managing and Inspiring a Team: You’ll manage and support staff within the marketing team where you will help create a positive, collaborative environment where ideas are encouraged, creativity is valued and people are supported to grow and develop.
• Driving Engagement and Student Recruitment: You’ll work closely with curriculum teams and key stakeholders, as well as utilising available data and audience intelligence to create marketing activity that inspires prospective students and supports recruitment targets. The marketing activity will include digital campaigns, social media content, email marketing, PR and advertising, events and partnerships. You’ll always be thinking about how we can better connect with audiences and improve the learner journey from first enquiry through to enrolment.
• Leading Brand and Reputation: You’ll oversee engaging content across the website, social media channels, paid campaigns, email communications and video and digital content and press activity. You’ll use data, insight and creativity to evaluate marketing activity and provide appropriate data to continually improve campaign performance and audience engagement while ensuring everything reflects the college’s values and voice. You will oversee copywriting across the group, including writing and quality checking content.
• Building Relationships and Partnerships: This role is all about collaboration. You’ll build strong relationships with relevant internal and external stakeholders and support the team to do the same where necessary. You will work with curriculum teams, employers and partners, external agencies, schools and community partners to achieve marketing outcomes.
• Focussing on Strategy and Plans for the Future: Working with the Head of Marketing you will support with key strategic plans and objectives aligned to the 5 year strategic plan. Working together to create new and evolving strategies of engagement to reach our targets.
• General Duties: To contribute to the effective management and promotion of equality and diversity. To work in accordance with the Health & Safety at Work Act, ensuring the College is a safe environment for staff, students and visitors. To promote with staff and students the importance of safeguarding the welfare of children and vulnerable adults they are responsible for and come into contact with. To work at all times in accordance with North Hertfordshire College’s policies and procedures. To carry out such duties as may be required from time to time by the college that are appropriate to the grade of the post.

This job description is intended as a general guide to the duties attached to the post and is not an inflexible specification.

Safeguarding Statement: The Hart Learning Group is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff to share this commitment. Successful applicants will be required to undertake a Disclosure and Barring Service (DBS) check, as our posts are exempt from the Rehabilitation of Offenders Act 1974 and the amendments to the Exceptions Order 1975, 2013 and 2020. It is also an offence to apply for a role if you have been barred from working with children, young people and vulnerable adults. If you have been shortlisted for a role and are within the guidelines of KCSIE, an online search will be carried out to identify any incidents or issues that have happened and are publicly available online. If any incidents or issues are identified, the Group might want to explore these with you at the interview. As part of the recruitment process, you will need to provide proof of your right to work in the UK.