Marketing Campaigns and CRM Lead - Maternity Cover in Bath

Role: Marketing Campaigns and CRM Lead - Maternity cover

Based: Durham or Newcastle plus hybrid working

Department: Marketing

Contract: Fixed term (maternity cover)

Working Hours: 35 hours per week, Mon-Fri

ROLE OVERVIEW

We are looking for an experienced marketing professional with a strong understanding of CRM, email marketing and audience engagement, alongside a flair for delivering effective campaigns and customer communications. In the Chamber you’ll have an interesting role supporting the delivery of targeted marketing campaigns across a wide range of Chamber priorities, events and services. You’ll help ensure members and wider stakeholders receive timely, relevant and engaging communications, using audience segmentation and customer journey activity to enhance the overall member experience. Our campaigns and communications are a particularly important part of how we engage with businesses and members across the region, and you’ll work closely with teams right across the organisation, particularly the events, membership and policy teams, helping deliver impactful campaigns and content that support the Chamber’s objectives.

What you’ll be doing

• Supporting the planning and delivery of targeted marketing campaigns across Chamber events, services, policy activity and member engagement initiatives.
• Working with teams across the organisation to coordinate marketing activity, campaigns and communications priorities.
• Creating engaging campaign content and marketing assets across email, social media, website and digital channels.
• Managing and maintaining CRM data, audience segmentation and email marketing activity to deliver timely, relevant communications, compliant with UK GDPR and best practice.
• Supporting customer journey and lifecycle communications, including onboarding, engagement, retention and lead generation activity.
• Managing the Chamber’s email schedule and coordinating content to ensure clear, effective and well-timed communications.
• Supporting day-to-day website content updates, including campaign, news and event-related content.
• Supporting LinkedIn paid advertising activity, including campaign set-up, monitoring and reporting where required.
• Monitoring campaign and email performance, testing new approaches and identifying opportunities to improve engagement and audience experience.
• Gathering feedback and insights to help strengthen communications, member engagement and overall campaign effectiveness.

What we need to see

The Chamber team is passionate about the North East, our business community and our members. We work hard to achieve outcomes for our business and our members. Skills and experience are important but what is important above all else is character and willingness to learn and achieve. It is vitally important that we find the right person who fits into our beliefs and culture here at the Chamber.

Some of the other skills and experience that we are looking for include:

• Qualifications: Minimum of 5 GCSE’s or equivalent, including Maths and English. A degree or qualification in marketing, communications or business would be beneficial, but equivalent experience will also be considered.
• Experience delivering marketing campaigns across email, web and social media.
• Strong understanding of email marketing, CRM systems, audience segmentation and marketing automation.
• Experience managing marketing data, lists and subscriptions.
• Good understanding of customer journeys and lifecycle marketing.
• Experience using website content management systems.
• Confident using Microsoft Office, including Word, Excel, PowerPoint and Outlook.
• Experience using LinkedIn Campaign Manager or other paid social platforms would be beneficial.
• Strong organisational skills, with the ability to manage competing priorities.
• Good project coordination skills and attention to detail.
• Analytical approach, with the ability to interpret data and make recommendations to improve performance.
• Confident working with internal and external stakeholders, including managing expectations across different teams and levels of seniority.

Other requirements

• Comfortable working independently and as part of a team.
• Able to work flexibly across Chamber locations and attend events across the region when needed.
• A full UK driving licence and access to transport would be beneficial.
• Enthusiasm for supporting the North East business community.

What we have to offer you

We have a great culture at the Chamber and supporting a healthy work life balance is important to us. We actively promote a professional, engaging, friendly and supportive environment, with our people and our members at the heart of everything we do. We offer several benefits including:

• 25 days annual leave, increasing with each year of service, up to 30 days plus public holidays each year.
• An additional days leave on your birthday.
• Life assurance four-times basic salary.
• Contribution to one professional membership each year.
• Employee assistance programme.
• A motivating, encouraging environment to work, based out of our modern offices in Newcastle city centre and on the edge Durham city centre with on-site car parking.
• Flexible working supporting work life balance, with a mix of home and office working.
• Salary exchange pension scheme with 4% Chamber contributions.
• Long service and colleague awards.
• Salary sacrifice schemes, such as: cycle to work and car leasing.
• Health cash plan paid by the Chamber and provided by Westfield Health.
• Colleague events including summer social and Christmas party.