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For Companies At a Glance
- Tasks: Lead digital marketing strategies and manage a dynamic team to enhance student engagement.
- Company: Join The Northern School of Art, a prestigious institution with over 100 years of creative education.
- Benefits: Enjoy flexible work-life balance, generous leave, and free access to top software tools.
- Why this job: Shape the future of education while working in a creative and innovative environment.
- Qualifications: Seeking strategic thinkers with a passion for digital marketing and data-driven decision-making.
- Other info: This role requires an Enhanced DBS Check for safeguarding purposes.
The predicted salary is between 30400 - 35200 £ per year.
Site: Hartlepool (and some working at Middlesbrough)
Type: Permanent
Hours per week: 37
Salary (based on increments, starting salary): £36,456 - £40,040
About The Northern School of Art
The Northern School of Art has provided specialist art and design education in the North East for over 100 years, dating back to 1870. It was formed in 1979 through the merger of Teesside College of Art, Middlesbrough, and Hartlepool College of Art. Our alumni include renowned figures such as Ridley Scott and Mackenzie Thorpe.
Role Overview
We are seeking a strategic, data-driven Marketing Insights Manager to join our award-winning Marketing & Recruitment team. This senior role involves leading digital marketing and CRM strategies, utilizing market insights and performance data to enhance student recruitment and engagement. You will manage and mentor staff responsible for digital content, marketing campaigns, and PR, promoting evidence-based decision-making to optimize the customer journey from inquiry to enrollment. Collaborating with senior leaders, you will provide intelligence to inform programme development, outreach, and strategic planning. If you are passionate about digital innovation, education, and storytelling, this is your opportunity to shape the future of a creative institution.
Key Responsibilities
- Leading digital marketing strategy, including SEO, PPC, and content campaigns
- Managing CRM systems and tailoring communications to increase conversion
- Developing a KPI dashboard for senior management decision-making
- Conducting market research and competitor analysis
- Line-managing digital and PR staff and coordinating marketing outputs
- Supporting data-driven improvements to customer experience and outreach
Benefits of Joining
- Support for work-life balance and staff wellbeing
- Staff development opportunities
- Generous annual leave
- Free confidential counselling and physiotherapy
- Free eye tests and contribution towards glasses for VDU use
- Free IT products including Microsoft Office and Adobe Creative Cloud
- Professional fees paid by the School
- Staff recognition awards
- Free car parking and other staff benefits
- Access to the Local Government scheme with employer contributions
Application Process
Download an application pack at: https://northernart.ac.uk/careers
Closing date for applications: 22nd June 2025
Send applications to: jobs@northernart.ac.uk
Additional Information
The School promotes safeguarding and is committed to promoting the welfare of students and vulnerable adults. This role is exempt under the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975. An Enhanced DBS Check will be required for successful applicants. Teaching staff and technician demonstrators will undergo Prohibition checks. Additionally, shortlisted candidates will undergo an online search as part of the shortlisting process.
Marketing Insights Manager employer: North East Ambition
Contact Detail:
North East Ambition Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Insights Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and PPC. Being able to discuss recent developments or case studies during your interview will show your passion and expertise in the field.
✨Tip Number 2
Prepare to demonstrate your experience with CRM systems. Think of specific examples where you've successfully tailored communications to improve conversion rates, as this is a key responsibility of the role.
✨Tip Number 3
Research The Northern School of Art and its programmes thoroughly. Understanding their mission and values will help you align your insights and strategies with their goals, making you a more attractive candidate.
✨Tip Number 4
Be ready to discuss how you would develop a KPI dashboard for senior management. Think about what metrics are most important for decision-making in a marketing context and how you would present this data effectively.
We think you need these skills to ace Marketing Insights Manager
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Marketing Insights Manager position. Tailor your application to highlight your relevant experience in digital marketing, CRM strategies, and data analysis.
Craft a Compelling CV: Your CV should clearly showcase your skills and experiences that align with the job description. Focus on quantifiable achievements in previous roles, particularly those related to digital marketing and team management. Use clear headings and bullet points for easy readability.
Write a Strong Cover Letter: In your cover letter, express your passion for education and digital innovation. Discuss how your background and skills make you a perfect fit for the role. Be sure to mention specific examples of how you've used market insights to drive successful marketing strategies in the past.
Proofread Your Application: Before submitting your application, take the time to proofread all documents. Check for spelling and grammatical errors, and ensure that your formatting is consistent. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at North East Ambition
✨Showcase Your Data-Driven Mindset
As a Marketing Insights Manager, you'll need to demonstrate your ability to analyse data effectively. Prepare examples of how you've used data to inform marketing strategies in the past, and be ready to discuss specific metrics that showcase your success.
✨Understand the Institution's Values
Familiarise yourself with The Northern School of Art's mission and values. Be prepared to discuss how your personal values align with theirs and how you can contribute to their goals, especially in enhancing student recruitment and engagement.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think of scenarios where you've had to lead a marketing campaign or manage a team, and be ready to explain your thought process and the outcomes.
✨Highlight Your Leadership Experience
Since this role involves managing and mentoring staff, be sure to highlight your leadership experience. Share specific examples of how you've successfully led teams, supported professional development, and fostered a collaborative environment.
