Influencer Marketing Manager

Based in London but operating globally, NORTH Agency builds bold, ambitious brands at the centre of culture, content, and community. We’re a fast-scaling agency, working with leading beauty and lifestyle brands. We are deeply plugged into culture, creators, and content. We’re ambitious about what we create, and we’re passionate about the brands we create it with.

The Influencer Manager is a pivotal role leading the delivery of best-in‑class, creatively led influencer and advocacy campaigns across some of our biggest beauty clients. This role is central to bringing influencer campaigns to life spanning insights and strategy, creator discovery, creative briefing, content management, and performance reporting. You’ll thrive in this role if you are deeply passionate about influencer marketing (particularly within beauty), an excellent communicator, and a natural relationship‑builder. You’ll be highly organised, and motivated by delivering outstanding work in a fast‑paced environment.

WHAT YOU'LL DO

• Serve as a lead point of contact for clients and internal cross‑functional teams across all influencer and VIP talent programmes.
• Contribute to the development of client influencer strategies, approach recommendations, and new business pitches.
• Communicate confidently and professionally with clients, supporting presentations and delivering clear, well‑structured campaign updates.
• Paid Influencer Management: Own the end‑to‑end planning and delivery of paid influencer marketing campaigns across beauty clients, executed to the highest standard. Build and maintain strong relationships with agents, creators, and VIPs through in‑person and online connections, securing standout opportunities that drive results for clients. Lead insight creator discovery, outreach, negotiations, content delivery timelines, and content monitoring across campaign lifecycles. Confidently manage high‑level contracts and talent negotiations, ensuring commercial terms are clear, compliant, and protect client interests. Maintain campaign trackers, schedules, and documentation to support efficient, organised delivery to NORTH standards. Craft compelling, insight‑led creative briefs informed by social trends, platform best practices, cultural nuance, and creative originality. Have a clear understanding of KPI success metrics and performance analytics, setting KPIs and targets for each of your campaigns aligned to the client objectives.
• Organic Gifting, Advocacy & Events: Develop the strategic gifting list framework for client approval, ensuring talent selection aligns with campaign objectives and prioritises high‑quality, high‑converting influencers with strong brand affinity and advocacy potential. Oversee influencer selection and timelines for large‑scale gifting programmes across the UK and USA. Oversee outreach, opt‑ins, and coordination to meet campaign requirements and timelines, ensuring full compliance with data management protocols. Oversee event invite lists tailored to the profiles and objectives of each client activation.
• Admin & Reporting: Confidently work with influencer reporting and analytics platforms such as Traackr and Tribe Dynamics. Stay on top of emerging creators, trends, and platforms; monitor competitor activity and translate insights into clear, actionable recommendations for clients and the wider team. Create, update, and monitor influencer campaign trackers throughout the campaign lifecycle. Highly competent across Canva, PowerPoint, and Microsoft Excel.
• Team Management: Lead and mentor junior members of the influencer team, setting clear expectations and actively investing in their development. Oversee and quality‑control the work of junior team members, ensuring all workflows are delivered on time and within budget.

ABOUT YOU:

• Minimum 3 years’ experience in influencer and talent campaign management with proven success in large‑scale influencer programs.
• Strong project management and proven budget management capabilities.
• Excellent communicator and relationship builder.
• Strong network of creators, agents, and managers with established relationships.
• Strong understanding of all major and emerging social platforms.
• Proven team leadership and mentoring skills across multiple levels of management.
• Proven analytical and reporting skills.
• Detail‑obsessed project manager who can juggle multiple campaigns at once while delivering to the highest standards.
• Deep understanding of culture and trends.
• Comfortable in fast‑paced environments with a proactive, self‑starting attitude.

WHY NORTH: Join a fast‑growing agency working with brands that push culture forward, with the opportunity to shape your dream role. Expect a collaborative environment, creative freedom, and real room to grow alongside a team that values ideas, pace, and personality.

WHAT YOU'LL GET:

• Ability to carve the role of your dreams in a fast growing agency.
• Central London office with hybrid working (3 days in‑office).
• 25 days of Annual Leave.
• Ongoing training, mentoring, and development opportunities.