Digital Marketing Director - B2C

Job Description Excellent opportunity for an experienced Marketing Director to work for this market leading B2C business. You will be responsible for developing, implementing, and managing marketing strategies that will lead the business to further successful growth, generating work through its market leading brands. This role requires a strategic thinker, with significant expertise in performance marketing. The successful candidate will have experience in lead generation, with a deep understanding of digital marketing channels, data analysis, and a proven track record of delivering measurable results in a B2C environment. Key Responsibilities: • Develop and execute comprehensive performance marketing strategies across various digital channels, including PPC, SEO, social media, email marketing, TV and display advertising. • Lead and manage a team of marketing professionals, providing guidance, mentorship, and performance feedback, fostering a collaborative and high-performing culture • Set key performance indicators (KPIs) for digital marketing campaigns; measure the success of these initiatives and make data-driven decisions to optimise performance. • Collaborate with cross-functional teams to align marketing efforts with business goals. • Monitor industry trends and competitor activities to identify opportunities for growth and innovation. • Manage the marketing budget, ensuring eff…