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- Tasks: Lead digital marketing campaigns and optimise processes using Marketo and Salesforce.
- Company: Join Normative.io, a company dedicated to helping businesses reduce their carbon footprints.
- Benefits: Enjoy 30 days of paid vacation, wellness allowances, and a supportive work culture.
- Why this job: Make a real impact on climate change while thriving in a fast-paced, innovative environment.
- Qualifications: 3+ years in digital marketing, strong Marketo skills, and a data-driven mindset required.
- Other info: Located in London; no relocation or visa support available.
The predicted salary is between 28800 - 48000 £ per year.
Join the planet’s most important fight. Normative is now looking for a Digital Marketing Manager for our team in London. Normative helps companies to understand and reduce their carbon footprints towards their journey to Net Zero. We do this through science-based carbon accounting products and tailored advice from net zero experts. What we do has a real positive impact on the climate - you can too!
As our Marketing Operations / Digital Marketing Manager, you’ll be the go-to expert for Marketo and our wider marketing tech ecosystem. You’ll design, build, and optimise campaigns that fuel our pipeline, ensure smooth data flows across systems, and enable the marketing team to move faster and smarter. This is a hands-on, strategic role ideal for someone who thrives in high-growth environments and loves turning complexity into scalable processes.
What you'll do:
- Campaign Execution & Automation
- Build and execute email nurture tracks, lead scoring, and triggered campaigns in Marketo.
- Set up Marketo landing pages, forms, and workflows aligned to campaign goals.
- Own Marketo campaign calendar and ensure timely delivery.
- Marketing Operations & Website Management
- Manage marketing automation and CRM sync between Marketo and Salesforce in partnership with our RevOps experts.
- Ensure data hygiene, lead flow accuracy, data enrichment, and attribution tracking.
- Manage and continuously optimize the website, using Google Analytics and other tools (e.g. GA4, Hotjar, Tag Manager) to analyze traffic patterns.
- Identify conversion bottlenecks, and generate insights that support CRO efforts and improve the performance of paid marketing channels.
- Analytics & Optimization
- Report on specific channel and campaign performance and measure ROI.
- Help identify insights that improve conversion and pipeline efficiency.
- MarTech Ownership
- Evaluate, implement, and maintain tools across the marketing tech stack.
- Troubleshoot technical issues and liaise with vendors as needed.
- Cross-Team Collaboration
- Work closely with Demand Gen, Sales Ops, and RevOps to optimise handoffs and lead routing.
- Partner with content and growth teams to support A/B testing and landing page optimization.
Experience we’re seeking:
- 3+ years of experience in Marketing Operations and/or Digital Marketing.
- Power user of Marketo — confident building complex flows, nurtures, and scoring models.
- Strong working knowledge of Salesforce (campaigns, reporting, lead objects, integrations).
- Experienced across a modern B2B MarTech stack (e.g., Vimeo, Livestorm, Figma, Wordpress, 6sense etc.).
- Data-driven mindset with the ability to translate insights into action.
- Eager to work in a fast-paced, high-growth SaaS environment with purpose.
- Detail-oriented, curious, and always looking for ways to improve process and performance.
Location
Normative has offices in Stockholm, London and Copenhagen. For this role you will be located in our office in London. At this time we are not able to offer relocation or VISA support for this position.
Benefits
- Market-based salaries and annual merit-based salary reviews.
- 30 days/year of paid vacation + up to 2 additional days off.
- Pension and parental leave.
- 5,000 SEK wellness allowance (friskvårdsbidrag) + 1 wellness hour per week.
- Social and team-building activities (off-site, after work, winter/summer parties).
- An opportunity to make a real positive impact on the world.
- A friendly, supportive and humble working culture.
- We review our benefits packages on a regular basis and might modify our benefits from time to time.
How To Apply
We adopt a continuous selection process, so please make sure to apply with your CV in English. Our interview process consists of 4 stages:
- Screening interview with a member of our Talent Acquisition team.
- First interview with the hiring manager and CEO.
- Online Personality & Logic assessment.
- Technical Interview with the Hiring manager and members of RevOps and Marketing team.
- Stakeholder Interview.
We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. We assess candidates based on their experience, skills and unique talents and evaluate everyone against the same criteria. Normative handles sensitive financial data and we will therefore conduct a background check before hiring any candidate.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Digital Marketing Manager employer: Normative.io
Contact Detail:
Normative.io Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with Marketo and Salesforce, as these are crucial tools for the Digital Marketing Manager role. Consider taking online courses or tutorials to enhance your skills and demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your understanding of data-driven marketing by preparing examples of how you've used analytics to optimise campaigns in the past. Be ready to discuss specific metrics and outcomes that highlight your impact.
✨Tip Number 3
Research Normative's mission and values thoroughly. Be prepared to articulate how your personal values align with their goal of reducing carbon footprints, as this will show your genuine interest in the company and its purpose.
✨Tip Number 4
Network with current or former employees of Normative on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage during your interview.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and marketing operations. Emphasise your proficiency with Marketo and Salesforce, as well as any specific campaigns you've successfully executed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sustainability and how your skills align with Normative's mission. Mention specific examples of how you've optimised marketing processes or improved campaign performance in previous roles.
Showcase Data-Driven Achievements: In your application, include quantifiable results from your past work. For instance, mention how you increased conversion rates or improved lead scoring models, as this aligns with the role's focus on analytics and optimisation.
Prepare for the Interview Process: Familiarise yourself with Normative's products and their impact on carbon footprints. Be ready to discuss your experience with marketing tech stacks and how you can contribute to their goals during the interview stages.
How to prepare for a job interview at Normative.io
✨Showcase Your Marketo Expertise
As a Digital Marketing Manager, you'll need to demonstrate your proficiency in Marketo. Be prepared to discuss specific campaigns you've executed, the complexities you've managed, and how you've optimised workflows to drive results.
✨Understand the Company’s Mission
Normative is focused on helping companies reduce their carbon footprints. Familiarise yourself with their products and services, and be ready to articulate how your skills can contribute to their mission of achieving Net Zero.
✨Prepare for Technical Questions
Expect technical questions related to marketing automation, CRM systems, and data analytics. Brush up on your knowledge of Salesforce and other tools mentioned in the job description, as you may be asked to solve hypothetical scenarios.
✨Demonstrate a Data-Driven Mindset
Be ready to discuss how you've used data to inform your marketing strategies. Share examples of how you've analysed campaign performance and made adjustments based on insights to improve conversion rates and ROI.
