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- Tasks: Lead global marketing strategies and create compelling campaigns for innovative products.
- Company: Join Wheelabrator, a dynamic international manufacturing business based in Altrincham.
- Benefits: Enjoy flexible working, competitive salary, free parking, and access to top digital marketing tools.
- Why this job: Be part of a global team shaping industry with impactful marketing and creative collaboration.
- Qualifications: 5+ years in marketing management, degree or qualification required, B2B experience preferred.
- Other info: Hybrid working policy, 25 days holiday, and opportunities for international travel.
The predicted salary is between 36000 - 60000 £ per year.
Product Marketing & Communications Manager (1 year fixed term contract) | Wheelabrator | Altrincham, Manchester
Are you ready to take on a new, exciting challenge? The Product Marketing Manager will be the driving force between Technology Center product/marketing plans and regional marketing implementation. They will work closely with product managers, sales and regions teams to create one marketing plan ensuring the successful global implementation of product marketing strategies with compelling digital and offline marketing communications. This role is pivotal in translating technical product innovations into compelling marketing campaigns while tailoring global strategies to regional needs and market dynamics.
Help us Shape Industry By:
- Leading the creation of global marketing strategies and support PM with their product marketing plans, ensuring alignment with overall business objectives and seamless execution across regions.
- Collaborating with product managers at the Technology Center to understand product features, benefits, and competitive positioning.
- Manage marketing projects and campaigns for the product portfolio, ensuring USPs and key messages are effectively communicated to stakeholders.
- Support regional teams with up-to-date product information and sales enablement collateral.
- Working closely with regional marketing managers to adapt global strategies for local markets, gathering feedback to refine and improve initiatives.
- Driving seamless integration across marketing channels, ensuring consistency in online and offline communications.
- Utilizing CRM data to develop tactical upsell and cross-sell campaigns, drive customer engagement, and support sales team follow-ups using best practice automation and personalization.
- Developing and executing a content strategy to enhance the customer journey, optimizing web content for engagement and lead generation.
- Partnering with creative teams and external agencies to develop integrated marketing campaigns across digital, social media, events, and PR.
- Ensuring all marketing collateral is compelling, differentiated, and aligned with Norican brand guidelines and tone of voice.
- Establishing KPIs for marketing campaigns, tracking performance across regions, and leveraging analytics to optimize results.
- Strengthening Norican’s brand identity globally, ensuring consistency across marketing materials and communications.
- Responsible for generic brand collateral and messages.
- Monitor brand perception and implement strategies to enhance awareness and reputation.
- Working with the corporate team to develop and execute strategies to drive qualified traffic to the website, optimizing lead generation and conversion into opportunities.
- Tracking and analyzing marketing metrics, budgets, and campaign performance at local, regional, and global levels.
About You:
- A progressive career with proven marketing management track record (min. 5 years) with a degree or marketing qualification.
- Management of global activities, ideally from a B2B organization/company with an international focus.
- Experience of developing a clear marketing strategy aligned to business goals and implemented with a clear commercial focus.
- Brand management experience, ideally within a strong global brand and experience in implementing brand building initiatives.
- Insight into, and solid experience with identifying target audiences and personalized plans for customers using CRM, ideally Microsoft Dynamics.
- Data-driven marketer, familiar with budget and market analysis and reporting.
- Digital marketing expertise, competent using digital analytics tools and managing social media channels.
- Fluent in written & verbal English. Other languages are an advantage.
Need More?
- Free parking
- Competitive salary
- Pension contribution
- Modern office environment
- Access to some of the best digital marketing tools out there
- Opportunity to work in a global team!
What we offer:
- Company Pension Scheme
- Team Socials
- Successful Global Team
- Competitive Salary
- Employee Service Awards
- Hybrid Working Policy
Additional info:
- 37.5 hours / week
- Flexible working, based from our Altrincham office
- Innovative, friendly, modern office space
- 25 days holiday + bank holidays
- Enhanced pension contribution
- Work for an international manufacturing business with opportunity for international travel.
Ready to Apply?
Submit your application now and take the next step in your career. Simply fill in the form below to send your CV to our HR team for consideration.
Product Marketing and Communications Manager | Careers | Wheelabrator| Altrincham employer: Norican Group Aps
Contact Detail:
Norican Group Aps Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing and Communications Manager | Careers | Wheelabrator| Altrincham
✨Tip Number 1
Familiarise yourself with Wheelabrator's product offerings and recent innovations. Understanding the technical features and benefits will allow you to speak confidently about how these products can be marketed effectively.
✨Tip Number 2
Network with current or former employees of Wheelabrator, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and CRM tools, particularly Microsoft Dynamics. Being able to discuss how you can leverage these tools for effective marketing strategies will set you apart from other candidates.
✨Tip Number 4
Prepare examples of successful marketing campaigns you've managed in the past, focusing on how you aligned them with business objectives. This will demonstrate your ability to drive results and your understanding of strategic marketing.
We think you need these skills to ace Product Marketing and Communications Manager | Careers | Wheelabrator| Altrincham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing and communications. Focus on your achievements in developing marketing strategies, managing campaigns, and collaborating with teams, especially in a B2B context.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the job requirements, particularly your experience in global marketing strategies and brand management.
Showcase Your Data-Driven Approach: Emphasise your familiarity with CRM tools and data analytics in both your CV and cover letter. Provide examples of how you've used data to drive marketing decisions and improve campaign performance.
Highlight Language Skills: If you speak any languages other than English, be sure to mention them. This can set you apart, especially in a global company like Wheelabrator that values diverse communication skills.
How to prepare for a job interview at Norican Group Aps
✨Understand the Product Inside Out
Before the interview, make sure you have a solid grasp of the products you'll be marketing. Familiarise yourself with their features, benefits, and how they stand out from competitors. This knowledge will help you articulate compelling marketing strategies during the interview.
✨Showcase Your Data-Driven Approach
Since the role requires a data-driven mindset, be prepared to discuss how you've used analytics in past marketing campaigns. Bring examples of how you've tracked performance metrics and adjusted strategies based on data insights to drive engagement and sales.
✨Highlight Your Collaborative Skills
This position involves working closely with various teams, so emphasise your experience in cross-functional collaboration. Share specific examples of how you've successfully partnered with product managers, sales teams, or creative agencies to achieve marketing goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to adapt global strategies to local markets. Prepare scenarios where you've had to tailor marketing initiatives based on regional feedback or market dynamics, showcasing your flexibility and strategic thinking.
