At a Glance
- Tasks: Lead digital strategy and elevate online presence for a top legal firm.
- Company: Join a leading legal giant with a global reach.
- Benefits: Competitive salary, dynamic work environment, and professional growth opportunities.
- Other info: Collaborate with skilled professionals and external agencies.
- Why this job: Shape the future of digital marketing in a prestigious firm.
- Qualifications: Experience in digital campaigns, SEO, and managing teams.
The predicted salary is between 40000 - 50000 £ per year.
This legal giant is looking for a talented International Digital Marketing Manager to lead their digital strategy and elevate their online presence across global platforms. You’ll play a key role in shaping the firm’s digital marketing vision—working across web, social, content, and data—to drive visibility, engagement, and business growth. This is an exciting opportunity to take ownership of strategic initiatives while managing a skilled digital team and external agency partners, working closely with stakeholders across the business.
Key Responsibilities
- Develop and implement a digital strategy to increase brand awareness, web traffic, and user engagement.
- Oversee digital platforms—website, social media, paid media, and newsletters—ensuring high standards of output and measurable impact.
- Lead web development projects and identify opportunities for new content and functionality aligned with business goals.
- Provide SEO, paid media, and content strategy guidance to increase reach and visibility.
- Conduct regular digital audits and analytics reporting using tools like Google Analytics and Looker Studio.
- Support international jurisdictions to optimise local digital platforms and channels.
- Manage a UK-based digital team (3 executives) and the external digital agency.
- Train and guide internal teams on digital best practices and social media engagement.
What they’re Looking For
- Proven experience managing web development projects, digital campaigns, and cross-functional teams.
- Strong knowledge of SEO, CMS platforms (Sitecore/Optimizely), and content optimisation.
- Proficiency in Google Analytics, Looker Studio, and ideally Power BI.
- Confident communicator with the ability to influence stakeholders at all levels.
- Familiarity with LinkedIn marketing and social media within a professional services context.
- Experience managing digital budgets and working with external digital agencies.
- Knowledge of HTML and CSS is a plus, but not essential.
Digital Marketing Manager - Liverpool - 14 month fixed term contract employer: Norfolk Capsey
As a leading international law firm, we pride ourselves on fostering a dynamic and inclusive work culture that values collaboration and innovation. Our London office offers exceptional employee growth opportunities, including professional development and training in cutting-edge CRM technologies like Intapp DealCloud. Join us to be part of a supportive team where your contributions directly impact our business development efforts and help shape the future of legal services.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - Liverpool - 14 month fixed term contract
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Norfolk Capsey and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Norfolk Capsey are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Norfolk Capsey on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Norfolk Capsey. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager - Liverpool - 14 month fixed term contract
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Norfolk Capsey. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Norfolk Capsey:Show us that you’ve done your homework! In your application, briefly mention what you admire about Norfolk Capsey’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Norfolk Capsey
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Norfolk Capsey will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Norfolk Capsey, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
