Area Sales Manager UK in Dunstable

We are looking for an Area Sales Manager to strengthen our technical sales capability across the UK. In this role, you will manage a defined territory, engage with customers across a variety of industries, and deliver solution-based sales with a strong hands-on technical approach. You will play a key part in building customer relationships, supporting complex applications, and driving revenue growth.

This is a field-based, customer-facing role suited to someone with both commercial drive and technical curiosity.

• Develop and maintain a detailed territory plan, reviewing progress regularly with the Regional Manager.
• Identify and engage prospective customers, building strong relationships to generate new business and repeat opportunities.
• Assess customer needs and recommend appropriate products and system solutions, including handling complex application enquiries.
• Work closely with customers to define project scope, complete application questionnaires, and coordinate approval with Technical teams.
• Prepare system proposals in collaboration with the Regional Systems and Application Manager and record opportunities in the CRM system.
• Lead solution-based sales processes from initial customer engagement through to project delivery and follow-up.
• Negotiate pricing and delivery terms within defined authority levels and close sales agreements to meet revenue targets.
• Maintain customer relationships throughout project lifecycles to ensure delivery is on time, within budget, and meets specifications.
• Provide regular pipeline updates, sales forecasts, and activity reports, ensuring accurate data within CRM systems.
• Participate in trade shows and support marketing activities within the territory.
• Collaborate with internal stakeholders, including technical, finance, and accounts receivable teams, to ensure smooth order execution.

• Diploma or degree in Engineering (Mechanical / Polymer or similar), or equivalent practical experience.
• Strong technical aptitude and an engineering mindset.
• Hands-on approach; comfortable working with and demonstrating technical equipment.
• Customer-facing experience with confidence in presenting solutions to clients.
• Willingness to travel in a field-based role.
• Experience in B2B sales, preferably within capital equipment or technical sales.
• Strong communication and negotiation skills.
• Fluent English language skills.

• Experience in manufacturing or process-driven environments (e.g., medical devices, automotive, electronics, aerospace).
• Exposure to adhesives, fluid dynamics, or dispensing technologies.
• Experience using CRM systems and business tools such as SAP, Power BI, or Microsoft Office.
• Additional European language skills.

This role requires approximately 50–60% travel across the UK.

We offer a flexible work schedule, a comprehensive benefits package, and opportunities for growth and development. Our benefits do further include:

• Company car included.
• Hybrid working model (field-based with home/office flexibility).
• Opportunity to work across a diverse range of industries and applications.