At a Glance
- Tasks: Lead marketing and communications to boost school awareness and engagement.
- Company: Join a vibrant educational community focused on innovation and storytelling.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to lead exciting events and initiatives.
- Why this job: Make a real impact in education while showcasing your creativity and passion.
- Qualifications: Experience in marketing, strong writing skills, and proficiency in digital tools.
The predicted salary is between 40000 - 50000 £ per year.
As Marketing & Communications Manager, you are the best advocate for the Kipling and NAE brands, and will help us to drive awareness and reputation of our school - ensuring we are top of mind for prospective students and their families. You will engage all internal and external stakeholders, working closely with school and regional teams, to develop and deliver relevant and engaging content, using the right brand messages to bring to life the unique identity of the school. You'll use data and insights to ensure that MAC tactics are helping to drive enrollment performance across the school. You will lead the planning and execution of all school events across the Family Experience Journey (FEJ) touchpoints, for parents, prospective parents and students. As a part of our MAC Team, you will lead the Marketing, Comms and Events functions to develop and deliver a strategic plan that supports our recruitment and retention targets.
JOB RESPONSABILITIES
- Develop and implement a comprehensive Marketing Strategy for the school to support annual recruitment targets.
- Work with the DAM and Admissions Managers to create and execute a measurable and costed annual marketing plan to achieve annual recruitment targets.
- Review data weekly to ensure plans remain relevant, and pivot when needed.
- Meet with DAM and review/coordinate events and marketing activities, tracking performance metrics.
- Manage the marketing budget and the ROI of marketing activities carried out.
- Own implementation of marketing activities that drive Lead generation and conversion through pipeline.
- Manage the PR and communication strategy for the school.
- Create and implement an annual communication plan to build brand awareness and loyalty.
- Develop and build media relationships, so the school is top of mind and the first choice when journalists are looking for contributors.
- Leverage paid advertising and advertorials to gain editorial coverage aligned to school brand messages.
- Support the school team on crisis communications working with the Regional and Central teams as appropriate.
- Lead the school Website strategy.
- Develop a strategic content calendar to build the school brand and meet any key communication goals, across all channels.
- Drive performance through data and insight.
- Manage the School Brand.
- Provide appropriate leadership, coaching and best practice sharing to other members of the MAC and wider school team.
- Work with the School MAC team and Regional office on any other Marketing related activities as required.
- Develop and execute a year-round content strategy with an ongoing pipeline of content that can be used to inspire, engage and inform all relevant internal and external stakeholders including parents, students, staff and alumni.
- Develop and manage the annual event calendar and schedule for the school.
- Lead the development and execution of event management procedures to ensure all events are executed efficiently and effectively.
- Lead the logistical planning and project management for all major events.
- Lead the promotion of major events through relevant online and offline channels.
- Create regular organic content for social media.
JOB REQUIREMENTS
- Proven success in marketing, communications, digital media, or related fields-preferably in education, premium service, or mission driven organizations.
- Strong writing, editing, and storytelling skills with a keen understanding of audience and tone.
- Experience with digital marketing tools, analytics, CRM systems, and social media management.
- Highly proficient in Adobe Creative Cloud (especially InDesign, Photoshop, Premiere) and Canva.
- Strong project management and organizational skills; able to balance priorities and meet deadlines.
- Confident, personable, and comfortable working in a community facing environment.
- Photography and videography skills strongly preferred.
- Ability to work occasional evenings and weekends for school events.
PERSONAL ATTRIBUTES
- Creative, innovative, and energized by crafting compelling narratives.
- Warm, engaging, and skilled in building rapport with students, staff, and families.
- Proactive and solution oriented, with a keen eye for detail.
- Agile and adaptable in a fast ‑ moving school environment.
- Passionate about education and the power of storytelling to strengthen community.
Marketing y Communications Manager in Nottingham employer: Nord Anglia Education
Nord-Anglia Education is an exceptional employer, offering a vibrant work culture that prioritises professional development and collaboration among educators. Located in the historic city of Oxford, employees benefit from a supportive environment, competitive compensation, and the unique opportunity to engage with a diverse student body while enjoying provided accommodation and meals during their tenure.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing y Communications Manager in Nottingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nord Anglia Education and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nord Anglia Education are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nord Anglia Education on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nord Anglia Education. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing y Communications Manager in Nottingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nord Anglia Education. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nord Anglia Education:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nord Anglia Education’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nord Anglia Education
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nord Anglia Education will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nord Anglia Education, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
