At a Glance
- Tasks: Lead global digital marketing strategy and optimise performance across all schools.
- Company: Join Nord Anglia, the world’s leading international schools organisation.
- Benefits: Be part of a dynamic team with opportunities for growth and development.
- Other info: Work in a diverse, inclusive environment with a global mindset.
- Why this job: Shape the future of education through innovative digital marketing strategies.
- Qualifications: Extensive digital marketing experience and strong leadership skills required.
The predicted salary is between 59400 - 72600 £ per year.
London is our global headquarters where 220 colleagues across Finance, Risk, IT, Corporate Development, Legal, HR, MAC and Education drive the success of our 90+ schools in 35+ countries.
By joining our fast paced and innovative organisation, you will be regularly liaising with our global team-mates from the Philippines to Peru, from Beijing to Boston and beyond.
If you have a global mindset, enjoy thinking outside the box and are prepared to go above and beyond to find solutions, then a career at Nord Anglia is for you.
Head of Digital Marketing
We're looking for someone to lead Nord Anglia’s global digital performance and product strategy, holding end-to-end accountability for digital marketing performance and digital platform outcomes across all schools globally.
The role shapes strategy and sets standards across digital performance, paid media, channel activation and website optimisation, driving continuous improvement in digital capability across regions and schools.
The role is the formal deputy to the Group Head of Marketing & CRM, providing whole-function leadership cover, strategic direction and decision-making authority across the Marketing & CRM function in the Group Head’s absence.
Beyond cover, the role actively shapes the future direction, capability and operating model of the Marketing & CRM function - working alongside Brand and CRM leaders to drive organisational effectiveness, strategic alignment and business performance across the whole function.
The role
- Lead and develop high-performing Digital Marketing and Product teams, fostering a culture of accountability, collaboration and continuous improvement.
- Act as deputy to the Group Head of Marketing & CRM, providing leadership, strategic direction and decision-making support across the wider Marketing & CRM function.
- Help shape and deliver the global Marketing & CRM strategy, ensuring alignment of priorities, resources and execution across regions.
- Drive employee engagement, talent development, succession planning and performance management within the Digital and Product teams.
- Define and lead the global digital marketing and paid media strategy, optimising performance across SEM, paid social, display and programmatic channels.
- Manage agency partners and internal teams to deliver effective paid media campaigns that drive enquiries, conversion and return on investment.
- Champion best practice, innovation and thought leadership in performance marketing, using data and insights to enhance results across markets.
- Lead cross-functional initiatives to improve marketing effectiveness, operational excellence and the parent journey across all digital touchpoints.
- Oversee campaign measurement, attribution modelling and reporting, ensuring data-driven decision making and continuous optimisation.
- Partner with regional and school stakeholders to drive digital excellence, improve lead quality, and maximise marketing performance across the global networks.
See full job description, here .
We're looking for
- Extensive experience executing digital marketing (PPC, SEO, social media)
- Digital product management experience, including CRO and managing development of websites
- Experience leading and developing high-performing teams.
- Experience operating as a deputy to a senior leader Experience in brand guidelines, governance and brand campaigns
- Experience in CRM (Salesforce, Open Apply, Hubspot) optimisation
- Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures.
- Experience influencing senior stakeholders within a complex global organisation.
- Excellent analytical skills -with the passion and drive to demonstrate and quantify success.
- Results-oriented with the ability to consistently map efforts against identified KPls and ROI
- Experience with Google Marketing Platform tools
- Experience in project management and the ability to prioritize work against the organisation's goals.
- Team management experience (agency/ clientside).
About Us
Nord Anglia Education is the world’s leading international schools organisation.
Our 90+ international schools are located in the Americas, Europe, China, Southeast Asia and the Middle East.
Together, they educate more than 100,000 students from kindergarten through to the end of secondary education.
We are driven by one unifying philosophy: we are ambitious for our students, our people and our family of schools.
Our exclusive collaborations with prestigious institutions such as UNICEF, Massachusetts Institute of Technology (MIT), IMG Academy and the world-leading performing arts school Juilliard mean we’re at the forefront of educational thinking, while creating life-changing experiences for students.
By joining Nord Anglia Education you will become part of a committed and innovative team.
As a member of the world’s leading premium schools group you will be joining an active network of like-minded people across the world.
We encourage individuals to join us with our “Create your Future” mindset – we will provide you with a range of experiences and opportunities to enhance your skillset and you will be given the autonomy to grow your career.
To Apply
On-line applications need to be directly through the Nord Anglia Education careers page and should include a CV.
At Nord Anglia Education, we are an equal opportunities employer dedicated to creating a diverse and inclusive workforce.
In our schools and offices around the world, we treat all colleagues fairly based on their skills and qualifications, without discrimination.
We value individuals from all backgrounds, including those with different abilities and neurodivergent conditions, as well as those who identify with protected characteristics.
We recruit in line with our Empower
Us Behaviours Framework
Communicate with Impact, Collaborate with Empathy, Make Considered Decisions, Embrace Change and Drive Growth.
Nord Anglia Education is committed to ensuring the highest possible safeguarding standards in our schools and we expect every employee to share this commitment.
Head of Digital Marketing employer: NORD ANGLIA EDUCATION
At Nord Anglia Education, we pride ourselves on being a dynamic and innovative employer located in the heart of London, where our global headquarters fosters collaboration among 220 colleagues across various functions. We offer a vibrant work culture that encourages professional growth through diverse experiences and autonomy, while our commitment to inclusivity ensures that every voice is valued. Join us to be part of a leading international schools organisation that not only drives educational excellence but also invests in your career development and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NORD ANGLIA EDUCATION and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NORD ANGLIA EDUCATION are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NORD ANGLIA EDUCATION on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NORD ANGLIA EDUCATION. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NORD ANGLIA EDUCATION. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NORD ANGLIA EDUCATION:Show us that you’ve done your homework! In your application, briefly mention what you admire about NORD ANGLIA EDUCATION’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NORD ANGLIA EDUCATION
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NORD ANGLIA EDUCATION will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NORD ANGLIA EDUCATION, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
