Account Director in Newcastle upon Tyne

Location: Remote (UK based)

If you’ve ever thought "this would blow up on TikTok" - we want you on our team. We’re on the hunt for an Account Director who can blend data, creativity, and a touch of TikTok magic to help brands connect with millions. If this sounds like you, then join the UK’s Leading TikTok Agency.

We are Nonsensical. We’re a team built on passion, driven by creativity, always led by curiosity, and grounded in honesty. We help brands show up, stand out, and blow up on TikTok. From viral restaurants like Urban Tandoor, to leading B2B brands, global banks, and huge beauty brands. We’re a full-service TikTok agency. That means one day you could be leading organic strategy for a brand, launching a TikTok influencer campaign, or driving growth for global brands on TikTok Shop.

What you’ll be doing:

• Lead overall TikTok strategy for key clients - focusing on organic growth, storytelling, communities and recurring formats.
• Be the senior strategic partner for your clients - leading client relationships, running strategic sessions, performance reviews and ensuring TikTok ladders back to wider brand goals.
• Set the direction for influencer and creator activity for your clients — deciding when and how creators should be involved, approving suggested creators and overseeing campaign approach.
• Shape TikTok Shop strategy where relevant - using organic content, creators and live formats to drive growth.
• Oversee content output from your client team - making sure briefs are sharp, creators stay on-brand and the final content is something you’re proud to put live.
• Identify new opportunities for client growth - reactive cultural moments, influencer partnerships, long-term series or new TikTok features worth testing.
• Lead and develop your team - supporting Account Managers and Execs, setting standards, providing feedback and helping them grow into strategic thinkers.
• Support new business and pitches - helping shape proposals, leading parts of pitches and showing prospective clients how we grow brands on TikTok.

Skills, experience and characteristics:

• Good understanding of TikTok and wider social media platforms - content formats, communities, trends, algorithms and how brands grow organically.
• You’ll have agency experience, with a track record of managing successful accounts.
• You’ve been the senior contact for clients - leading calls, setting direction and building trusted relationships.
• Confident challenging ideas, making strategic recommendations and keeping clients focused on long-term growth, not just single posts.
• Has managed or led a team - setting expectations, mentoring and helping others grow.
• Exceptionally organised - comfortable managing multiple clients, deadlines and creative production workflows.
• Calm under pressure, proactive with solutions, and adaptable when TikTok (or clients) change direction quickly.

Hours: 36.5 per week

Monday - Thursday 9am - 5.30pm
Friday - 9am - 4.30pm

What you get if you join us:

• Fully Remote Working – Work from wherever you’re happiest in the UK (with access to a co-working space in major UK cities if you like a change of scene).
• Pension Scheme – Helping you invest in your future while you shape your present.
• Company Socials – From virtual hangouts to IRL meetups, we love bringing the team together.
• Creative Half-Days – Every quarter, take a half-day plus £50 to do something that inspires you — a class, gallery trip, pottery, spa, whatever frees your mind.
• Learning Fund – £200 a year towards books, audiobooks, courses or content that fuels your development.
• Bonus Leave Days – Birthday? Wedding? Moving house? Take the day off on us (no annual leave used).

What to expect in the recruitment process:

• Step 1: Apply - Show us who you are - apply via LinkedIn but if you also want to submit a cover letter, portfolio, a TikTok via tiktok@nonsensical.agency go for it!
• Step 2: Screening Call - A 20–30 minute chat with our People & Talent team to get to know you and answer any initial questions.
• Step 3: First Interview - A conversation with your potential manager — diving into your experience, how you think about TikTok and client relationships.
• Step 4: Second Interview + Task - You’ll complete a small strategic or creative task (nothing wild) and present it back to your potential manager and the Chief Content Officer — a chance to show how you think, lead and create.

Ready to join the team? Apply today - we can’t wait to meet the person behind the creativity. At Nonsensical, we believe great ideas don’t come from one place, one perspective, or one type of person - they come from everywhere. That’s why we welcome applications from people of all backgrounds, experiences and identities. If you’re excited about this role but don’t meet every single requirement, please still apply. We care about potential as much as experience - and we’d love to hear your story.