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- Tasks: Direct TikTok Shop livestreams, ensuring high energy and audience engagement.
- Company: Exciting opportunity with a dynamic team in the heart of London.
- Benefits: Flexible freelance hours, creative environment, and hands-on experience.
- Why this job: Be at the forefront of live commerce and influence real-time sales.
- Qualifications: Strong communication skills and a passion for engaging audiences.
- Other info: Perfect for those looking to build a career in live production.
The predicted salary is between 30000 - 42000 £ per year.
Location: London-based (on-site at client locations, studios or retail environments)
Reporting to: Nonsensical Account Director
Contract: Freelance - evening work required
Role Overview
The LIVE Director is responsible for directing TikTok Shop livestreams in real time, ensuring the show maintains strong pacing, energy and commercial performance. You act as the on-set show director, guiding presenters and adapting the show based on audience engagement and product performance. This role requires strong commercial awareness, understanding how pacing, product focus and storytelling influence watch time, engagement and GMV (Gross Merchandise Value). While the production team manages cameras and technical setup, you are responsible for leading the live show itself.
Key Responsibilities
- Live Broadcast Direction
- Direct TikTok Shop livestreams in real time
- Call the show and manage the Run of Show (ROS) throughout the LIVE
- Provide clear cues and direction to presenters and creators during the stream
- Maintain high energy, pacing and audience engagement
- Monitor live GMV, engagement and product performance during the broadcast
- Adjust product focus and storytelling based on real-time sales momentum
- Ensure key product moments and CTAs are delivered effectively
- Support pacing and structure that maximises watch time and conversion
Freelance Live Director (TikTok Shop) employer: Nonsensical | The TikTok Agency
Contact Detail:
Nonsensical | The TikTok Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Live Director (TikTok Shop)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to slide into DMs. You never know who might have the inside scoop on a gig!
✨Tip Number 2
Show off your skills! Create a portfolio or demo reel showcasing your previous work directing live shows. This is your chance to shine and prove you can keep the energy high and the audience engaged.
✨Tip Number 3
Stay updated on trends! Keep an eye on what’s hot in the TikTok Shop world. Understanding current trends will help you adapt your directing style and keep the audience hooked during your livestreams.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Don’t just wait for the perfect job to come to you; take the initiative and show us what you’ve got!
We think you need these skills to ace Freelance Live Director (TikTok Shop)
Some tips for your application 🫡
Show Your Passion for Live Directing: When you're writing your application, let us see your enthusiasm for directing live shows! Share any relevant experiences or projects that highlight your skills in pacing, energy management, and audience engagement. We want to know why you’re excited about this role!
Tailor Your Application: Make sure to customise your application to fit the Freelance LIVE Director role. Use keywords from the job description, like 'commercial awareness' and 'storytelling', to show us you understand what we’re looking for. This helps us see how you can contribute to our team!
Highlight Your Technical Savvy: Even though the production team handles the tech side, it’s important for us to know you’re comfortable with live broadcasting tools and platforms. Mention any experience you have with TikTok or similar platforms to show you’re ready to hit the ground running!
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep your application professional. Share your personality but also demonstrate your understanding of the role's responsibilities. A good balance will help us see you as a great fit for our team!
How to prepare for a job interview at Nonsensical | The TikTok Agency
✨Know Your TikTok Inside Out
Familiarise yourself with TikTok Shop's features and trends. Understand how live streaming works on the platform, and be ready to discuss successful examples of engaging livestreams. This will show your passion and knowledge about the medium.
✨Show Off Your Directing Skills
Prepare to talk about your previous directing experiences, especially in live settings. Bring examples of how you've managed pacing and energy in past projects. If possible, share metrics that demonstrate your impact on audience engagement and sales.
✨Engage with the Audience
Think about how you would keep an audience engaged during a live show. Be ready to discuss strategies for maintaining high energy and adapting to real-time feedback. This could include storytelling techniques or interactive elements that encourage viewer participation.
✨Be Commercially Savvy
Brush up on your understanding of commercial performance metrics like GMV and engagement rates. Be prepared to discuss how you would adjust a live show based on these metrics. Showing that you can think on your feet and adapt to maximise sales will impress the interviewers.