Account Director in City of London

Nonsensical is the UK's leading TikTok agency. We’re on the hunt for an Account Director who can blend data, creativity, and a touch of TikTok magic to help brands connect with millions. You’ll work closely with brands, creators and internal teams to ensure work shows up in the right way on TikTok, balancing commercial impact with content that feels authentic, culturally relevant and native to the platform. From overseeing affiliate and creator performance to shaping TikTok Shop campaigns, LIVE strategies and content production, you’ll play a key role in elevating output and results.

If you understand how audiences engage on Social, we’d love to hear from you.

What you’ll be doing:

• Lead overall TikTok strategy for key clients - focusing on organic growth, storytelling, communities and recurring formats.
• Be the senior strategic partner for your clients - leading client relationships, running strategic sessions, performance reviews and ensuring TikTok ladders back to wider brand goals.
• Set the direction for influencer and creator activity for your clients — deciding when and how creators should be involved, approving suggested creators and overseeing campaign approach.
• Oversee content output from your client team - making sure briefs are sharp, creators stay on-brand and the final content is something you’re proud to put live.
• Identify new opportunities for client growth - reactive cultural moments, influencer partnerships, long-term series or new TikTok features worth testing.
• Lead and develop your team - supporting Account Managers and Execs, setting standards, providing feedback and helping them grow into strategic thinkers.
• Support new business and pitches - helping shape proposals, leading parts of pitches and showing prospective clients how we grow brands on TikTok.

What we are looking for:

• Good understanding of TikTok and wider social media platforms - content formats, communities, trends, algorithms and how brands grow organically.
• You’ll have agency experience, with a track record of managing successful accounts.
• You’ve been the senior contact for client, leading calls, setting direction and building trusted relationships.
• Confident challenging ideas, making strategic recommendations and keeping clients focused on long-term growth, not just single posts.
• Has managed or led a team, setting expectations, mentoring and helping others grow.
• Exceptionally organised, comfortable managing multiple clients, deadlines and creative production workflows.
• Calm under pressure, proactive with solutions, and adaptable when TikTok (or clients) change direction quickly.

What you get when you join us:

• Fully Remote Working – Work from wherever you’re happiest in the UK (with access to a co-working space in major UK cities if you like a change of scene).
• Pension Scheme – Helping you invest in your future while you shape your present.
• Company Socials – From virtual hangouts to IRL meetups, we love bringing the team together.
• Creative & Well-being Half-Days – Every quarter, take a half-day plus £50 to do something that inspires you, a class, gallery trip, pottery, spa, whatever frees your mind.
• Learning Fund – £200 a year towards books, audiobooks, courses or content that fuels your development.
• Bonus Leave Days – Birthday? Wedding? Moving house? Take the day off on us (no annual leave used).

What to expect in the recruitment process:

• Step 1: Apply - Show us who you are - apply via LinkedIn but you can also submit a cover letter, CV portfolio, a TikTok via join@nonsensical.agency go for it!
• Step 2: Screening Call - A 20–30 minute chat with our People & Talent team to get to know you and answer any initial questions.
• Step 3: First Interview - A conversation with your potential manager, diving into your experience, how you think about TikTok and client relationships.
• Step 4: Second Interview + Task - You’ll complete a small strategic or creative task (nothing wild) and present it back to your potential manager and our Head of Client Services, a chance to show how you think, lead and create.

Ready to join the team? Apply today. We can’t wait to meet the person behind the creativity. At Nonsensical, we believe great ideas don’t come from one place, one perspective, or one type of person - they come from everywhere. That’s why we welcome applications from people of all backgrounds, experiences and identities. If there is anything we can do to make the application or interview process more accessible for you, just let us know. Should you need any adjustments throughout the application and interview process do let us know so we can best accommodate you. If you’re excited about this role but don’t meet every single requirement, please still apply. We care about potential as much as experience so we’d love to hear your story.