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- Tasks: Create and execute marketing strategies while simplifying complex topics into engaging content.
- Company: Join a global leader in asset management, committed to diversity and impactful marketing.
- Benefits: Collaborate with top teams, enjoy a dynamic work environment, and make a global impact.
- Why this job: Shape brand presence and drive category leadership in a diverse and inclusive culture.
- Qualifications: 5-10+ years in marketing, preferably in asset management, with strong B2B content skills.
- Other info: Work directly with senior stakeholders and contribute to strategic priorities globally.
The predicted salary is between 48000 - 72000 £ per year.
Are you great at producing effective content? Do you have experience in asset management and enjoy developing marketing strategies? Do you know how to take complex topics, simplify them and create compelling messages?
We are looking for a Strategic Capability Marketing Manager who will combine strong marketing expertise with broad investments knowledge to:
- Develop clear marketing strategies for areas of allocated responsibility (top/middle of funnel), collaborating across key marketing stakeholders and across the business.
- Ensure consistent co-ordination, planning and reporting framework in place for strategic priorities across marketing, with all team leads engaged and on board.
- Deliver content plans for strategic priority areas.
- Define core messages for strategic capabilities.
- Ensure the timely delivery of campaign-related content.
- Ensure a compelling client journey and experience from capabilities to product, driving commercial relevance and focusing marketing resources on the most effective areas of influence.
- Develop and maintain strong stakeholder relationships with key investment teams and client coverage decision-makers.
- Deliver creative and engaging content that resonates with clients to ensure cut-through.
Your team
You’ll be working in the Asset Management Marketing team in London and reporting directly to the Head of Strategic Capability and Thought Leadership Marketing based in London. The team leads the marketing strategy development on important global themes and ensures delivery of effective content in line with them. Aside from working within the global AM marketing team, you will also be collaborating with AM’s wider sales and investment teams.
We are a truly global company and your role will have a global impact across the firm. You’ll help deliver a distinctive brand positioning and presence, driving category leadership across our strategic priorities. Diversity helps us grow, together. That’s why we are committed to fostering and advancing diversity, equity, and inclusion. It strengthens our business and brings value to our clients.
Your expertise
- 5-10+ years’ experience in marketing roles with asset managers.
- Marketing degree or similar qualification preferable.
- Proven expertise in producing exceptional B2B content with client impact, including dealing with senior business stakeholders.
- Proven track record of managing campaigns and projects with tight timescales and multiple deliverables.
- Good understanding of different communications channels and ability to take complex messages and produce compelling client communications.
- Detailed knowledge of the asset management industry, asset classes, and products.
- Understanding of the complex compliance requirements of the investment industry.
- Dedication to fostering an inclusive culture and valuing diverse perspectives.
- Fluent English language skills, verbal and written.
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Product Marketing Manager employer: Non-disclosed
Contact Detail:
Non-disclosed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Make sure to showcase your experience in asset management clearly during networking opportunities. Attend industry events or webinars where you can connect with professionals in the field and discuss your expertise in producing effective B2B content.
✨Tip Number 2
Familiarize yourself with the latest trends in marketing strategies within the asset management sector. This knowledge will not only help you in interviews but also demonstrate your commitment to staying updated and relevant in the industry.
✨Tip Number 3
Develop a portfolio of your best work that highlights your ability to simplify complex topics into compelling messages. This will be a great conversation starter during interviews and can set you apart from other candidates.
✨Tip Number 4
Engage with the company’s content on social media and share your insights on their posts. This shows your genuine interest in the company and its mission, and it can help you get noticed by the hiring team.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Product Marketing Manager position. Understand the key responsibilities and required skills, especially focusing on producing effective content and developing marketing strategies.
Highlight Relevant Experience: In your application, emphasize your 5-10+ years of experience in marketing roles within asset management. Provide specific examples of how you've produced B2B content that had a significant impact and how you managed campaigns with tight deadlines.
Showcase Your Skills: Demonstrate your ability to simplify complex topics and create compelling messages. Include examples of your understanding of different communication channels and how you've successfully engaged with senior stakeholders.
Tailor Your Application: Customize your CV and cover letter to reflect the values of diversity, equity, and inclusion mentioned in the job description. Show how you can contribute to fostering an inclusive culture within the team.
How to prepare for a job interview at Non-disclosed
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing roles, especially in asset management. Highlight specific campaigns you've managed and the impact they had on client engagement.
✨Simplify Complex Topics
Demonstrate your ability to take complex investment concepts and break them down into clear, compelling messages. Prepare examples of how you've done this in past roles.
✨Engage with Stakeholders
Discuss your experience in building relationships with senior stakeholders. Be ready to share how you’ve collaborated with different teams to achieve marketing goals.
✨Emphasize Diversity and Inclusion
Since the company values diversity, be sure to express your commitment to fostering an inclusive culture. Share any relevant experiences that highlight your dedication to diverse perspectives.
