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For Companies At a Glance
- Tasks: Lead marketing strategies for a €150m segment, driving brand growth and consumer engagement.
- Company: Join a leading FMCG company passionate about food and innovation.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Why this job: Make a real impact in the food industry while collaborating with global teams.
- Qualifications: Experience in consumer marketing and brand management within FMCG.
- Other info: Opportunity to coach and develop talent in a supportive team culture.
The predicted salary is between 48000 - 72000 £ per year.
Overview
PURPOSE & IMPACT: Reporting to the Cluster Head of Marketing, this role plays a pivotal role in ensuring we win our Must Win Battles (MWB) through their accountability for the commercial plan for the respective segment/s P&L (c.€150m). The role will be responsible for delivering in line with the 3 year growth strategy and have a broad remit and full responsibility for the respective segment of Fish in the UK and Ireland. An experienced & commercial focused marketeer with a passion for food, our brands and consumers, this individual is accountable for results and is able to work collaboratively across multiple locations to balance the delivery of Global, Cluster and local market priorities to support the delivery of our MWBs. Being able to think locally, whilst working collaboratively to act globally and centrally is crucial. A proven ability to manage a complex portfolio, with the resilience and adaptability to deliver in market will be key. With a creative mindset the successful individual will seek to collaborate with both Central COEs and local teams to deliver opportunities identified through robust data and insights. Having the empathy and curiosity towards consumers to anticipate, solve and stay relevant to their common macro needs and desires, working with the team to be collectively learning and testing great ideas to make them even bigger and better.
Responsibilities
- Commercial Strategy: Designs, executes & supports the local commercial plan to win in the defined segment and deliver the Must Win Battles (MWB) in the Cluster. For Global MWB, uses the global MWB blueprints in line with the Flywheel framework, and for local MWBs, creates and owns the local blueprints and local execution plans in line with Strat Plan objectives. Act at pace, hold others to account and demonstrate the drive and energy to deliver projects on time and to expected quality. Keeping things simple to act fast and so it is critical that issues are quickly identified and that solutions implemented translate into tangible results. In line with this, supports the analysis of commercial plan performance across the Flywheel and recommends appropriate remedial actions where required to ensure success, escalating any risks or opportunities.
- Win across our Flywheel: Having passion to drive sales performance and take commercial data to translate it into insight and actions in line with our growth plan and Flywheel. Ensuring all strategies are financially viable and meet or exceed all measures, incl. top and bottom line growth. Ensuring wins with our brands by creating & implementing the 360 degree brand activation plans in the Cluster, working in close collaboration with the global Brand COE teams, leveraging central assets and working within brand guidelines. Partners closely with the Cluster Head of Marketing & senior stakeholders to deliver local Portfolio Strategy within global parameters and in line with Strat Plan for corresponding cluster. Supports development of first class trade presentation materials to bring to life our brand and innovation plans with our customers, so we can win with our retailers. Implements appropriate channel solutions across our portfolio to maximise relevant growth opportunities. Develops & implements local shopper activation plans within the Cluster, to create and amplify brand campaigns. Works in close partnership with relevant COEs (global sales, RGM) to ensure products deliver commercial targets and shopper needs.
- Local Brand Management (if applicable): Responsible for the overall communication development for their brand and/or segment, inclusive of Above the Line and Below the line campaigns. Supporting and driving the execution of local brand blueprint and assets in line with Strat Plan objectives to deliver local MWBs. Develops inspiring and distinctive packaging for locally branded products, through the process of briefing, research and selection, incorporating design and structure at shelf and at the moment of consumption in home. Where required, support the management of media choices that align with and deliver the commercial plan for the local brand, ensuring that key performance and commercial KPIs are achieved.
- Sustainability & Reputation: Supports the implementation of the commercialisation plan for Sustainability across brand, customer, shopper and food. Maintaining strong external relationship and networks with relevant industry bodies and associations. Understands and supports organisational ownership of local regulatory requirements relating to products, claims and communication, ensuring we manage reputation for NF and relevant brands in markets.
- Cross-functional and Global/Local partnerships: Working in global/local structure, there will be collaboration team player mindset with a clear priority in influencing to deliver the Cluster agenda through a matrix organisation, with marketing colleagues to deliver executions that will continue to drive the growth of the market/segment. Builds trust and creates the conditions to enable all partnerships to deliver strong performance and work together effectively. With confidence and conviction and a clear understanding of your products, consumer/shopper, and business, be able to build influence and motivate others to deliver cluster led strategic recommendations to key stakeholders.
- Financial Delivery: Supports the Cluster Head of Marketing to ensure management of assigned segment marketing budget in line with plan. Accountability for understanding financial performance, and working to maintain positive financial performance in line with financial expectations & targets. Where needed, challenges the activation team to exceed marketing/sales targets, going over and above expectations.
- Builds Capability & Talent: Coaches and develops team members, managing performance, development and talent conversations appropriately. Develops talent required within the teams to deliver in year & builds capability for future performance.
Qualifications:
- Significant consumer marketing and/or brand management experience within a highly commercial FMCG with strong consumer focus.
- Proven track record of achievement in driving branded growth in an FMCG (ideally food) environment.
- Demonstrable experience working across all aspects of the marketing mix and having ideally worked in a category led/matrix organisation.
- Commercially astute demonstrating the ability to lead the delivery of commercial results, alongside financial literacy.
- Strong communication skills and ability to develop trusted relationships with experience leading cross functional/matrix initiatives.
- Ability to hold teams and individuals to account.
- Experience in managing a Brand portfolio.
Cluster Marketing Manager - FTC in Woking employer: Nomad Foods
Contact Detail:
Nomad Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cluster Marketing Manager - FTC in Woking
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Know their products, values, and recent news. This will help you tailor your answers and show them you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine in front of the real interviewers.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in showing your appreciation and keeping you top of mind. Plus, it’s a great chance to reiterate your enthusiasm for the role.
We think you need these skills to ace Cluster Marketing Manager - FTC in Woking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Cluster Marketing Manager role. Highlight your experience in consumer marketing and brand management, especially in the FMCG sector. We want to see how your skills align with our Must Win Battles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for food and marketing. Tell us how you can contribute to our growth strategy and why you're excited about this opportunity at StudySmarter.
Showcase Your Achievements: Don’t just list your responsibilities; highlight your achievements! Use specific examples of how you've driven growth or improved performance in previous roles. We love seeing data-backed results that demonstrate your impact.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us. Good luck!
How to prepare for a job interview at Nomad Foods
✨Know Your Numbers
As a Cluster Marketing Manager, you'll need to be comfortable with financials. Brush up on the P&L statements and be ready to discuss how you've driven growth in previous roles. Be prepared to share specific examples of how your strategies have impacted sales performance.
✨Showcase Your Creativity
This role requires a creative mindset, so come armed with ideas! Think about innovative campaigns you've led or unique brand activations that made a difference. Be ready to discuss how you can apply this creativity to the company's brands and consumer needs.
✨Collaboration is Key
You'll be working across multiple locations and teams, so highlight your experience in cross-functional collaboration. Share examples of how you've successfully influenced stakeholders and built trust within teams to achieve common goals.
✨Stay Consumer-Focused
Demonstrate your empathy and curiosity towards consumers. Prepare to discuss how you've used consumer insights to shape marketing strategies. Show that you understand the importance of staying relevant to consumer needs and how you plan to do this in the role.
