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- Tasks: Drive impactful category development and shopper execution strategies across markets.
- Company: Join Nomad Foods, Europe's leading frozen food company with a vibrant culture.
- Benefits: Enjoy competitive salary, bonus scheme, and excellent benefits in a hybrid working model.
- Other info: Be part of a diverse team committed to better food and positive impact.
- Why this job: Make a real difference in a fast-paced environment while growing your career.
- Qualifications: 3-5 years in FMCG with strong skills in category development and shopper execution.
The predicted salary is between 50000 - 65000 £ per year.
In this role, you will play a key part in enabling Nomad Foods’ markets to deliver stronger, more effective plans to retailers and shoppers. Sitting within the Group Commercial Centre of Expertise, you will operate across two critical growth levers: Category Development and Shopper Execution. This is a high-impact, cross-market role where you will work closely with central and market teams to embed the One Nomad Category Vision and elevate Shopper Execution capabilities, ensuring best practice, consistency, and performance across Nomad Foods’ markets.
About the Role
- Category Development
- Partner with the Group Head of Category Development to drive and embed the One Nomad Category Vision across markets.
- Support markets to localise the Category Vision for customer engagement through toolkits, frameworks, and hands-on guidance.
- Enable in-market teams to confidently engage retailers using robust category stories and insights.
- Shopper Execution Strategy
- Own and champion the Nomad Foods Shopper Execution strategy, ensuring adherence to One Nomad principles and best practice.
- Maintain and evolve the One Nomad, One Shopper Guidebook, driving consistency and commercial return from activation activity.
- Act as the voice of the shopper, partnering with central Brand and Portfolio teams to ensure path-to-purchase considerations are embedded in campaign planning and prioritisation.
- Market Enablement & Communities
- Lead and facilitate the Category Development and Shopper Execution Community, fostering collaboration between markets and central functions.
- Maintain close dialogue with key markets to understand activation plans, amplify successes, and share learnings.
- Champion innovative approaches, best practices, and winning ways of working across all markets.
- Capability Building & Continuous Improvement
- Own and maintain Shopper Execution Flywheel materials and capability frameworks.
- Develop and deliver capability and training materials for Category Development and Shopper Execution teams.
- Translate insights from partners such as Circana and Shopnosis into actionable recommendations for markets.
- Where appropriate, commission or support additional studies to improve understanding of Shopper Execution effectiveness and ROI.
- Collaborate with colleagues to strengthen insight into Retail Media activation and its role in driving performance and return.
About You
We’re looking for a commercially minded, collaborative professional with a strong background in both Category Development and Shopper Execution. You will be confident engaging with multiple stakeholders across markets and central teams, able to prioritise effectively, and passionate about driving capability and performance at scale.
Skills & Experience
- 3–5 years’ experience in FMCG, ideally in retailer-facing roles.
- Proven experience in Category Development and Shopper Activation / Execution.
- Experience operating within a global/local operating model.
- Strong facilitation, communication, and stakeholder management skills.
- Capability-driven mindset with a focus on best practice, learning, and continuous improvement.
What we can offer You
We’re on an exceptional adventure and offer a truly purpose led career and we aim to empower each employee and promote their personal growth all the while ensuring business needs are met now and into the future. An ambitious employer with recognized brands and growth potential. A culture where you are part of a team, where you feel encouraged to make a difference. The potential to progress your career across different areas of the Nomad Foods Group.
Who are we
Headquartered in the UK, with revenues of €3.2 billion and operations in 22 key markets, Nomad Foods is Europe's leading frozen food company. We are a young company, founded only eight years ago, and built around a number of iconic brands (including Birds Eye, Findus and iglo and more recently Ledo and Frikom) that invented the frozen category 100 years ago and continue to set the bar for great taste, nutrition, convenience and affordability. Across everything we do, we are guided by our Purpose - Serving the World with Better Food - and how we can make a positive impact on our Performance, People and the Planet. At Nomad Foods we're proud to represent the world we serve by hiring diverse talent. Our inclusive culture is all about what we can achieve together.
Category Development and Shopper Execution Manager in Woking employer: Nomad Foods
Contact Detail:
Nomad Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Development and Shopper Execution Manager in Woking
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Nomad Foods. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Dive deep into Nomad Foods' brands and their market strategies. Show us you’re not just another candidate but someone who’s genuinely interested in making an impact.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in Category Development and Shopper Execution aligns with what we do. Keep it concise and engaging – we want to see your passion!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Nomad Foods.
We think you need these skills to ace Category Development and Shopper Execution Manager in Woking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the job description. Highlight your background in Category Development and Shopper Execution, as this is key for us at Nomad Foods.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about this role. Share specific examples of how you've driven category strategies or shopper execution in the past to show us what you can bring to the team.
Showcase Your Collaboration Skills: Since this role involves working closely with various teams, emphasise your ability to collaborate and communicate effectively. Share instances where you've successfully partnered with others to achieve common goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Nomad Foods!
How to prepare for a job interview at Nomad Foods
✨Know Your Category Development
Make sure you brush up on the latest trends in category development and shopper execution. Understand how Nomad Foods approaches these areas and be ready to discuss how your experience aligns with their vision. This will show that you're not just interested in the role, but also invested in their mission.
✨Engage with Stakeholders
Since this role involves working closely with various teams, practice how you'll communicate and engage with different stakeholders. Prepare examples of how you've successfully collaborated in the past, and think about how you can bring that collaborative spirit to Nomad Foods.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data and insights to drive category strategies or shopper execution in previous roles. Bring specific examples that highlight your ability to translate complex data into actionable recommendations, as this is crucial for the position.
✨Demonstrate Continuous Improvement Mindset
Nomad Foods values a capability-driven mindset, so come ready to talk about how you've implemented best practices and fostered continuous improvement in your previous roles. Share any innovative approaches you've taken and how they led to successful outcomes.