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- Tasks: Lead innovative strategies for plant-based products and collaborate with teams across Europe.
- Company: Join Nomad Foods, a leader in frozen food innovation and sustainability.
- Benefits: Enjoy competitive pay, remote work options, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving impactful change in the food industry.
- Qualifications: 6+ years in marketing, preferably in FMCG, with strong project management skills.
- Other info: Fluency in English is required; knowledge of other languages is a plus.
The predicted salary is between 43200 - 72000 £ per year.
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Senior Brand Manager – Vegetables and Plant Protein, Woking
Client: Nomad Foods
Location: Woking, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 8f6b3826da70
Job Views: 6
Posted: 18.07.2025
Expiry Date: 01.09.2025
Job Description:
Overview
PURPOSE & IMPACT: Innovation is the biggest growth lever in the Nomad Foods Strategic Plan in the next 3 years. You will be part of Nomad Foods’ Global Portfolio Team, responsible for developing the Segment portfolio strategy, building commercially viable Innovation & Renovation Pipeline, and leading the flywheel process to ensure markets have clear Blueprints and winning plans across the Must Win Battles (MWBs). This role reports to the Head of Segment.
Responsibilities
- Be part of the Nomad Foods’ Group Portfolio Team, working on the Food Quadrant of the Flywheel, collaborating with marketing colleagues across 22 European locations.
- Understand category vision and key drivers for segment and brand growth; develop clear sell-in strategies for innovation and renovation aligned with market execution.
- Develop compelling innovation concepts co-created with consumers, uncover insights, and identify benefits and reasons to believe, utilizing disruptive techniques and outside references.
- Support MUs in identifying opportunities for NPD by understanding portfolio principles and space & place.
- Draw inspiration from the broader food market beyond the immediate frozen category and apply these insights within strategies and plans.
- Lead innovation and renovation work streams within cross-functional teams.
- Utilize consumer validation methodologies, interpret data and insights, and make informed recommendations.
- Lead workshops and mobilize teams behind the One Nomad Innovation Process and Stage Gate process.
Building Knowledge to Win (Flywheel Process, Playbooks & Best Practice Sharing)
- Assess performance within the flywheel process to inform segment strategy.
- Lead flywheel workshops for MWBs and support markets/clusters with analysis and blueprints.
- Create toolkits for execution to inspire MUs and support innovation implementation, fostering continuous learning and optimization.
- Challenge the status quo by seeking and applying new learnings.
Commercial Acumen
- Understand PPA/Price/Promo levers and how they support innovation and renovation.
- Collaborate with Insights, Global Sales, RDQ, PMO, Supply Chain, and Finance to deliver strategic P&L and meet/exceed KPIs for NPDs and marketing execution.
- Manage non-working A&P budgets related to segment/MWBs.
Qualifications
- Minimum 6 years of marketing or commercial experience in FMCG, preferably food.
- Proven achievement in an FMCG environment, with experience leading product innovation.
- Strong influencing and collaboration skills for cross-functional teamwork.
- Excellent project management skills.
- Experience working across different countries and with diverse nationalities is preferred.
- Mandatory language: English; knowledge of Italian, German, or French is an advantage.
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Senior Brand Manager - Vegetables and Plant Protein employer: Nomad Foods
Contact Detail:
Nomad Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Vegetables and Plant Protein
✨Tip Number 1
Familiarise yourself with Nomad Foods' current product lines and recent innovations. Understanding their brand strategy and market positioning will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in product innovation. Engaging with industry peers can provide valuable insights and potentially lead to referrals within Nomad Foods.
✨Tip Number 3
Prepare to discuss specific examples of successful product innovations you've led in the past. Highlighting your achievements in a similar role will demonstrate your capability to contribute to Nomad Foods' growth strategy.
✨Tip Number 4
Stay updated on trends in the food industry, particularly around plant-based products and consumer preferences. Being knowledgeable about market dynamics will allow you to engage in meaningful conversations about future opportunities at Nomad Foods.
We think you need these skills to ace Senior Brand Manager - Vegetables and Plant Protein
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG and product innovation. Use specific examples that demonstrate your achievements and skills related to brand management and cross-functional teamwork.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the food industry and your understanding of Nomad Foods' mission. Mention how your background aligns with their goals, particularly in innovation and market execution.
Highlight Relevant Skills: Emphasise your project management skills and experience working with diverse teams. Include any specific methodologies you are familiar with, such as consumer validation techniques or the Stage Gate process.
Showcase Language Proficiency: If you have knowledge of Italian, German, or French, make sure to mention it. This can set you apart from other candidates and show your ability to work in a multicultural environment.
How to prepare for a job interview at Nomad Foods
✨Understand the Company and Its Products
Before your interview, make sure to research Nomad Foods thoroughly. Familiarise yourself with their product lines, especially in the vegetables and plant protein segments. This knowledge will help you demonstrate your genuine interest in the company and its mission.
✨Showcase Your Innovation Experience
As a Senior Brand Manager, innovation is key. Be prepared to discuss specific examples of how you've led successful product innovations in the past. Highlight your ability to co-create concepts with consumers and how you've used insights to drive brand growth.
✨Demonstrate Cross-Functional Collaboration Skills
This role requires strong collaboration across various teams. Prepare examples that showcase your experience working with diverse teams, including marketing, sales, and supply chain. Emphasise your ability to influence and mobilise teams towards common goals.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and commercial acumen. Think about how you would approach challenges related to product innovation or market execution, and be ready to articulate your thought process clearly.
