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For Companies At a Glance
- Tasks: Create and execute shopper marketing campaigns for top brands like Birds Eye and Goodfella’s.
- Company: Join a dynamic team in a leading FMCG company focused on innovation.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work environment.
- Why this job: Make an impact by influencing shopper behaviour and driving brand success.
- Qualifications: A Levels or equivalent, strong communication skills, and a passion for marketing.
- Other info: Exciting role with opportunities to work cross-functionally and engage with retail partners.
The predicted salary is between 36000 - 60000 £ per year.
Shopper Marketing is a key part of the wider Commercial function. The team works cross functionally to deliver Omnichannel shopper activations across all retail sectors, aligned to business and customer objectives. The shopper marketing executive is responsible for helping to create, influence and execute shopper marketing campaigns across our brands of Birds Eye, Goodfella’s & Aunt Bessie’s. Working closely with marketing, category and sales, they will help develop impactful plans focused around business and/or customer objectives that ultimately aim to influence shopper behaviour in and around the point of purchase. The shopper marketing executive works closely with internal functions, as well as external agencies and retail partners to land plans at scale and both on time and in full.
Responsibilities
- Support the full shopper marketing team on the delivery of campaigns from creative concept through to execution.
- Ownership of own accounts and projects to drive the shopper marketing agenda from initiative through to launch.
- Attend, engage and present relevant updates in all key business cycle meetings to ensure all teams have full visibility of shopper plans with key focus on flagging risks to the plan, outlining ops to drive the plan and celebrating successes.
- Work closely with the cross functional channels team to land key branded big bets and retailer initiatives.
- Deliver engaging brand sessions with customers through close cross functional work with sales and category teams.
- Have a clear understanding and responsibility for budget ownership & invoice management to ensure shopper marketing budgets are up to date and correct.
- Work with the wider shopper marketing team on the creation and delivery of budget reporting to the wider business.
- Responsibility for ensuring shopper activity planners (trade plan) are up to date and shared to key stakeholders.
- Work closely with the shopper marketing team to ensure operational tracking is correct and actively flag any artwork or booking deadlines to the relevant functions.
- Creation and delivery of big bet campaign bulletins to the wider business in an efficient and exciting manner.
- Proactively manage allocated accounts including planning, day to day campaign management, trade presentations, liaison with retail partners and commercial teams.
Qualifications
Essential
- Educated to A Level GSCE Qualifications Grade C/4 or above in Maths and English.
- Exceptional attention to detail.
- Tenacious approach to achieve targets.
- Positive/personable attitude.
- Excellent written and oral communication skills.
- Ownership and responsibility for achieving personal growth.
- Pragmatic approach.
- Problem solving.
- Financial acumen.
- Business acumen.
- Decision Quality.
- Presentation Skills.
- Results and Target Focus.
Desirable
- Marketing/Business studies Degree.
- Experience working with or in a marketing agency ideally within a shopper marketing or online environment.
- Understanding of the instore guidelines and capabilities for each customer.
- Previous experience working with FMCG retailers/Customer environment.
- Marketing qualifications or experience.
- 2+ years.
Shopper Marketing Executive in Leeds employer: Nomad Foods
Contact Detail:
Nomad Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Executive in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and campaigns. This is a great way to demonstrate your creativity and results-driven mindset, which is super important for a Shopper Marketing Executive.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their shopper marketing strategies and think about how you can contribute. Bring fresh ideas to the table that align with their objectives – they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact. Plus, it’s a straightforward way to ensure your application gets seen by the right people.
We think you need these skills to ace Shopper Marketing Executive in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Shopper Marketing Executive role. Highlight relevant experience and skills that align with the job description, especially your ability to manage campaigns and work cross-functionally.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about shopper marketing and how your background makes you a perfect fit for our team. Don’t forget to mention any specific brands or campaigns you admire!
Showcase Your Attention to Detail: We love candidates who pay attention to detail. Make sure your application is free from typos and errors. You could even include examples of how your meticulous nature has helped in past projects or campaigns.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Nomad Foods
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with, like Birds Eye, Goodfella’s, and Aunt Bessie’s. Understand their market positioning, recent campaigns, and how they engage with shoppers. This knowledge will help you demonstrate your passion and insight during the conversation.
✨Showcase Your Campaign Experience
Be ready to discuss specific shopper marketing campaigns you've worked on. Highlight your role in the creative process, execution, and any measurable outcomes. Use examples that showcase your ability to influence shopper behaviour and meet business objectives.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across functions. Be prepared to discuss how you manage relationships with internal teams and external partners, and how you ensure everyone is aligned on campaign goals.
✨Demonstrate Financial Acumen
Brush up on your understanding of budget management and financial reporting. Be ready to explain how you've handled budgets in past roles, ensuring accuracy and timely reporting. This will show that you can take ownership of financial responsibilities in the shopper marketing space.
