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For Companies At a Glance
- Tasks: Support brand strategy and drive growth for local brands like Aunt Bessie’s and Goodfella’s.
- Company: Join a leading FMCG company passionate about food and consumer insights.
- Benefits: Enjoy opportunities for learning, collaboration, and potential remote work options.
- Why this job: Be part of a dynamic team focused on innovation and making an impact in the food industry.
- Qualifications: A keen interest in FMCG, strong communication skills, and analytical thinking are essential.
- Other info: Ideal for those eager to learn and grow in a fast-paced environment.
The predicted salary is between 28800 - 48000 £ per year.
Overview
PURPOSE & IMPACT: Reporting to the Senior Cluster Brand Manager (SCBM), this role plays a pivotal role feeding into & supporting the pipeline and leading the flywheel process to ensure wins across the Must Win Battles (MWBs). The role will be responsible for delivering in line with the 3 year growth strategy and owning key responsibilities within respective segments (Aunt Bessie’s and Goodfella’s). Supporting the Cluster Team in projects and key activities through passion for food, our brands and consumers, this individual is accountable for supporting the wider agenda while working collaboratively to support the delivery of our MWBs. Key focus on feeding into the wider MWBs and contributing towards this agenda. An interest in supporting a wide portfolio, with the resilience and adaptability to deliver in market will be key. Collating and sharing data and insights whilst using a curious mindset to ask questions and working closely with multiple team members and stakeholders to contribute towards the MWBs. Having the empathy and curiosity towards consumers learn develop knowledge of common macro needs and desires, working with the wider team to be collectively learning and testing great ideas. The breadth of the role provides an opportunity to build on the JBM’s FMCG marketing knowledge through exposure to projects across the entire marketing mix, having a learning and curiosity mindset.
Responsibilities
- Commercial Strategy Execution: Understanding of the local commercial plan to support the cluster team in delivering the Must Win Battles (MWB). Understand qualitative and quantitative research projects to ensure deep understanding of consumer needs as well as understanding drivers of growth within the market to inform the brand strategy. Working with stakeholders such as Finance, Sales and Innovation to apply controls to consistently track and improve commercial performance including understanding the performance of local promotional / in-store interventions, along with monitoring competitor business and portfolios. Track key performance measures for the brand, monitor and evaluate plans against targets and objectives. Build relationships beyond immediate team with other categories in order to learn from others’ experiences and leverage best practice, and getting involved with cross-market / cross-category projects as required.
- Win across our Flywheel: Understand performance as a part of the flywheel process to inform strategy for cluster and working with clusters to enhance the built knowledge & innovation. Challenge the status quo, seeking and implementing new learnings to continuously improve business performance. Understand customer strategies, category and shopper insights to support innovation projects through the development of customer sell-in material supporting Flywheel activity.
- Local Brand Management (if applicable): Lead the Innovation process for segment in Cluster with the support of the SCBM while working in synergy with other functions & key stakeholders, also supporting SCBM in the implementation of in year plan for segment. Assists & understand the implementation of appropriate channel solutions across our portfolio to maximise relevant growth opportunities in line with SCBM. Knowledge of the category vision and how its key drivers are the basis for cluster, segment & brand growth.
- Sustainability & Reputation: Understands & when required, supports the implementation of the commercialisation plan for Sustainability across brand, customer, shopper and food. Supports the strong external relationship and networks with relevant industry bodies and associations. Has knowledge of organisational ownership of local regulatory requirements relating to products, claims and communication, ensuring we manage reputation for NF and relevant brands in markets.
- Developing great integrated communications: Understands the key elements of a clear brief for integrated communications planning and media choices, as well as the development of impactful and integrated activation plan which optimises the marketing mix across key touch-points. Clear knowledge of the role of different channels including traditional and digital media including the basic media metrics, and the benefit in consistent application of a communications idea and the benefit of strong and timely integrated communication. Support SCBM on Integrated communication in segment with full Lead on specific parts of the communication mix.
- Working Together To Succeed: Show enthusiasm to develop new skills and demonstrate the willingness to stretch beyond expectations. Understand the role and the deliverables that contribute to the business vision. Gain self-understanding through feedback. Work in cross-functional team to deliver successful innovation in market. Taking ownership of in-store excellence activity.
Qualifications
- Interest in FMCG and food industry
- Achievement in a past faced environment
- Able to demonstrate good communication skills and collaboration with others
- Analytical thinker who can prioritise and work with multiple priorities
- Basic knowledge and understanding of:
- Communications – creative and media
- Packaging design and production
- Promotional activity
- Commercial strategy and analysis
- Knowledge of business acumen (commercial and in market performance)
Junior Cluster Brand Manager – Local Brands UK&I employer: Nomad Foods
Contact Detail:
Nomad Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior Cluster Brand Manager – Local Brands UK&I
✨Tip Number 1
Familiarise yourself with the FMCG landscape, particularly in the food sector. Understanding current trends and consumer preferences will help you engage in meaningful conversations during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the FMCG field, especially those who have experience in brand management. Attend industry events or join relevant online forums to gain insights and potentially find a mentor who can guide you through the application process.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to inform decisions or strategies in past roles or projects. This will showcase your analytical skills and your ability to contribute to the Must Win Battles outlined in the job description.
✨Tip Number 4
Demonstrate your curiosity and willingness to learn by asking insightful questions about the company's brands and their market strategies during interviews. This shows that you're not only interested in the role but also invested in the company's success.
We think you need these skills to ace Junior Cluster Brand Manager – Local Brands UK&I
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG and brand management. Emphasise any past achievements in fast-paced environments and showcase your analytical skills, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the food industry and your understanding of consumer needs. Mention specific examples of how you've contributed to brand strategies or projects in the past.
Showcase Your Analytical Skills: Since the role requires an analytical thinker, include examples of how you've used data to inform decisions or improve performance in previous roles. This could be through market research or tracking key performance measures.
Demonstrate Collaboration: Highlight experiences where you've worked in cross-functional teams. The ability to collaborate with various stakeholders is essential, so provide examples that illustrate your teamwork and communication skills.
How to prepare for a job interview at Nomad Foods
✨Show Your Passion for Food and Brands
Make sure to express your enthusiasm for the food industry and the brands you'll be working with, like Aunt Bessie’s and Goodfella’s. Share any personal experiences or insights that demonstrate your genuine interest in food and consumer behaviour.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data and insights in past roles or projects. Highlight your ability to analyse qualitative and quantitative research, as this will be crucial for understanding consumer needs and driving brand strategy.
✨Emphasise Collaboration and Teamwork
This role requires working closely with various stakeholders. Be ready to share examples of how you've successfully collaborated with cross-functional teams in the past, and how you can leverage those experiences to contribute to the Must Win Battles.
✨Be Curious and Open to Learning
Showcase your curiosity and willingness to learn by asking insightful questions during the interview. This demonstrates your proactive mindset and aligns with the company's focus on continuous improvement and innovation.
