At a Glance
- Tasks: Support brand strategy and drive growth in the food industry with innovative marketing projects.
- Company: Join a leading FMCG company passionate about food and consumer insights.
- Benefits: Gain hands-on experience, develop skills, and enjoy a collaborative work environment.
- Other info: Opportunity to grow your career in a dynamic and supportive team.
- Why this job: Make an impact on popular brands while learning from industry experts.
- Qualifications: Passion for FMCG, strong communication skills, and analytical mindset required.
Overview
PURPOSE & IMPACT: Reporting to the Cluster Marketing Manager (CMM), this role plays a pivotal role feeding into & supporting the pipeline and leading the flywheel process to ensure wins across the Must Win Battles (MWBs). The role will be responsible for delivering in line with the 3 year growth strategy and owning key responsibilities within respective segments (Aunt Bessie’s and Goodfella’s). Supporting the Cluster Team in projects and key activities through passion for food, our brands and consumers, this individual is accountable for supporting the wider agenda while working collaboratively to support the delivery of our MWBs. Key focus on feeding into the wider MWBs and contributing towards this agenda. An interest in supporting a wide portfolio, with the resilience and adaptability to deliver in market will be key.
Collating and sharing data and insights whilst using a curious mindset to ask questions and working closely with multiple team members and stakeholders to contribute towards the MWBs. Having the empathy and curiosity towards consumers learn develop knowledge of common macro needs and desires, working with the wider team to be collectively learning and testing great ideas. The breadth of the role provides an opportunity to build on the JBM’s FMCG marketing knowledge through exposure to projects across the entire marketing mix, having a learning and curiosity mindset.
Responsibilities
- Commercial Strategy Execution: Understanding of the local commercial plan to support the cluster team in delivering the Must Win Battles (MWB). Understand qualitative and quantitative research projects to ensure deep understanding of consumer needs as well as understanding drivers of growth within the market to inform the brand strategy. Working with stakeholders such as Finance, Sales and Innovation to apply controls to consistently track and improve commercial performance including understanding the performance of local promotional / in-store interventions, along with monitoring competitor business and portfolios. Track key performance measures for the brand, monitor and evaluate plans against targets and objectives. Build relationships beyond immediate team with other categories in order to learn from others’ experiences and leverage best practice, and getting involved with cross-market / cross-category projects as required.
- Win across our Flywheel: Understand performance as a part of the flywheel process to inform strategy for cluster and working with clusters to enhance the built knowledge & innovation. Challenge the status quo, seeking and implementing new learnings to continuously improve business performance. Understand customer strategies, category and shopper insights to support innovation projects through the development of customer sell-in material supporting Flywheel activity.
- Brand Management: Support delivery and execution of key innovation and brand initiatives while working in synergy with other functions & key stakeholders, also supporting CMM in the implementation of in year plan for segment. Assists & understand the implementation of appropriate channel solutions across our portfolio to maximise relevant growth opportunities. Knowledge of the category vision and how its key drivers are the basis for cluster, segment & brand growth.
- Sustainability & Reputation: Understands & when required, supports the implementation of the commercialisation plan for Sustainability across brand, customer, shopper and food. Supports the strong external relationship and networks with relevant industry bodies and associations.
- Developing great integrated communications: Understands the key elements of a clear brief for integrated communications planning and media choices, as well as the development of impactful and integrated activation plan which optimises the marketing mix across key touch-points. Clear knowledge of the role of different channels including traditional and digital media including the basic media metrics, and the benefit in consistent application of a communications idea and the benefit of strong and timely integrated communication. Support CMM on Integrated communication in segment with full Lead on specific parts of the communication mix.
- Working Together To Succeed: Show enthusiasm to develop new skills and demonstrate the willingness to stretch beyond expectations. Understand the role and the deliverables that contribute to the business vision. Gain self-understanding through feedback. Work in cross-functional team to deliver successful innovation in market. Taking ownership of in-store excellence activity.
Qualifications
- Essential Interest in FMCG and food industry
- Achievement in a past faced environment
- Able to demonstrate good communication skills and collaboration with others
- Analytical thinker who can prioritise and work with multiple priorities
- Basic knowledge and understanding of:
- Communications – creative and media
- Packaging design and production
- Promotional activity
- Commercial strategy and analysis
- Knowledge of business acumen (commercial and in market performance)
Junior Cluster Brand Manager employer: Nomad Foods
Nomad Foods in Woking is an excellent employer that fosters a culture of inclusivity and ambition, making it a great place for professionals looking to make a meaningful impact in the supply chain finance sector. With a commitment to employee growth, you will have access to development opportunities and be part of a dynamic team driving finance transformation for leading frozen food brands. Enjoy the benefits of a hybrid work model that promotes work-life balance while contributing to a company dedicated to innovation and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Junior Cluster Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nomad Foods and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nomad Foods are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nomad Foods on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nomad Foods. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Junior Cluster Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nomad Foods. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nomad Foods:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nomad Foods’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nomad Foods
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nomad Foods will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nomad Foods, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
