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For Companies At a Glance
- Tasks: Drive innovative category strategies and enhance shopper engagement across markets.
- Company: Join a leading FMCG company focused on growth and collaboration.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Be part of a vibrant community that champions best practices and continuous improvement.
- Why this job: Make a real impact in shaping shopper experiences and driving market success.
- Qualifications: 3-5 years in FMCG with experience in Shopper Activation and Category Development.
The predicted salary is between 60000 - 75000 £ per year.
Overview
PURPOSE & IMPACT: This role sits in the Commercial Centre of Expertise and is focused on actively enabling our markets to deliver better plans to their retailers, across two key disciplines. Category Development is a key function in Nomad Foods, identified on the Flywheel as a key lever of growth plans to Win with Retailers. The core focus of this role is to work with the Group Head of Category Development to drive the OneNomad Category Vision with markets. Shopper Activation also features as part of our guiding Flywheel, to Win with Shoppers. The Shopper Execution element of this role is to guide markets to improve their plans using OneNomad principles, best practice and shared learnings.
Main Expectations:
- Be able to prioritise tasks and manage workload effectively.
- Be able to facilitate and communicate with a high number of in-market stakeholders.
- Be effective at working cross-functionally within Group Commercial and other central functions.
- Be focused on Category Development and Shopper Activation strategy and have a capability-driven mindset across both disciplines.
- Have experience of Shopper Activation and best practices, and be able to see the potential of unlocking Category Development at the point of purchase with Shoppers.
Responsibilities:
- Rollout of the OneNomad Foods Category Vision.
- Directly support markets to localise the OneNomad Category Vision so they can take it to their customers, via toolkits and where appropriate, hands-on support.
- Take the lead in terms of the role of Shopper Execution within the localisation and customer engagement processes and how-to guides.
- Own and Champion the Nomad Foods Shopper Execution strategy.
- Own the OneNomad, One Shopper Guidebook to ensure adherence to best practice principles for Shopper Activation, to drive the best commercial return.
- Ensure closeness to markets to understand their activation plans, amplify successes and facilitate the sharing of key learnings.
- Be the voice of the shopper when working with the Central Brand team to ensure implications for the Path to Purchase are taken into account, also give guidance on campaign prioritisation for markets.
- Run the Nomad Foods Category Development and Shopper Execution Community, ensuring connectivity between markets and central functions and the effective sharing of best practice.
- Understand category and Nomad Foods activation plans at a market level through regular dialogue with key markets.
- Champion best practice, innovative approaches and winning ways of working through the Category Development and Shopper Execution Community.
- Own Shopper Execution Flywheel materials.
- Provide Capability and Training materials for the Category Development and Shopper Execution Community.
- Maintain and champion the OneNomad, OneShopper Guidebook and drive learnings and recommendations from Circana and Shopnosis into markets to improve the effectiveness of activations.
- Where appropriate, recommend and conduct additional studies to increase our knowledge of Shopper Execution effectiveness/ROI and deploy learnings to markets to ensure continuous improvement.
- Work with markets to increase our access to agencies and tools that can improve the performance of Shopper Activation.
- Work with colleagues to ensure greater insights into the activation of Retail Media, and the role it can play in delivering strong ROI.
Qualifications:
- 3-5 years FMCG experience.
- Experience of Shopper Activation in retailer-facing roles.
- Experience of Category Development in retailer-facing roles.
- Experience of working in businesses with a Global/Local model.
Category Development and Shopper Execution Manager in Woking employer: Nomad Foods Inc
Contact Detail:
Nomad Foods Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Development and Shopper Execution Manager in Woking
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy to reach out to folks who work at Nomad Foods. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers or recruiters, be ready to discuss your experience in Shopper Activation and Category Development. Use real examples to demonstrate how you've made an impact in previous roles.
✨Tip Number 3
Prepare for interviews by researching Nomad Foods and their OneNomad vision. Understand their market strategies and think about how your background aligns with their goals. This will help you stand out as someone who’s genuinely interested in contributing to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and are familiar with our processes.
We think you need these skills to ace Category Development and Shopper Execution Manager in Woking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Category Development and Shopper Execution Manager. Highlight your FMCG experience and any specific achievements in Shopper Activation or Category Development that align with our goals at Nomad Foods.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills can help us drive the OneNomad Category Vision. Be sure to mention any relevant experiences that showcase your ability to work cross-functionally.
Showcase Your Communication Skills: Since this role involves facilitating communication with various stakeholders, make sure your application reflects your strong communication skills. Use clear and concise language, and don’t hesitate to share examples of how you've successfully engaged with teams in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the details you need about the position there!
How to prepare for a job interview at Nomad Foods Inc
✨Know Your Category Development
Make sure you understand the core principles of Category Development and how they apply to Nomad Foods. Brush up on the OneNomad Category Vision and be ready to discuss how you can help localise this vision for different markets.
✨Showcase Your Shopper Activation Experience
Prepare specific examples from your past roles where you've successfully implemented Shopper Activation strategies. Highlight any innovative approaches you've taken and the results achieved, as this will demonstrate your capability-driven mindset.
✨Communicate Effectively
Since this role involves working with a high number of in-market stakeholders, practice articulating your thoughts clearly and concisely. Be ready to discuss how you would facilitate communication between various teams and ensure best practices are shared.
✨Demonstrate Cross-Functional Collaboration
Think of instances where you've worked cross-functionally in previous roles. Be prepared to share how you navigated challenges and fostered collaboration between different departments, as this is crucial for success in this position.