At a Glance
- Tasks: Drive innovative category strategies and enhance shopper engagement across markets.
- Company: Join a leading FMCG company focused on growth and collaboration.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Be part of a vibrant community that champions best practices and continuous improvement.
- Why this job: Make a real impact in shaping shopper experiences and driving market success.
- Qualifications: 3-5 years in FMCG with experience in Shopper Activation and Category Development.
The predicted salary is between 60000 - 75000 € per year.
Overview
PURPOSE & IMPACT: This role sits in the Commercial Centre of Expertise and is focused on actively enabling our markets to deliver better plans to their retailers, across two key disciplines. Category Development is a key function in Nomad Foods, identified on the Flywheel as a key lever of growth plans to Win with Retailers. The core focus of this role is to work with the Group Head of Category Development to drive the OneNomad Category Vision with markets. Shopper Activation also features as part of our guiding Flywheel, to Win with Shoppers. The Shopper Execution element of this role is to guide markets to improve their plans using OneNomad principles, best practice and shared learnings.
Main expectations:
- Be able to prioritise tasks and manage workload effectively.
- Be able to facilitate and communicate with a high number of in-market stakeholders.
- Be effective at working cross-functionally within Group Commercial and other central functions.
- Be focused on Category Development and Shopper Activation strategy and have a capability-driven mindset across both disciplines.
- Have experience of Shopper Activation and best practices, and be able to see the potential of unlocking Category Development at the point of purchase with Shoppers.
Responsibilities
- Rollout of the OneNomad Foods Category Vision.
- Directly support markets to localise the OneNomad Category Vision via toolkits and, where appropriate, hands-on support.
- Take the lead in terms of the role of Shopper Execution within the localisation and customer engagement processes and how-to guides.
- Own and Champion the Nomad Foods Shopper Execution strategy.
- Own the OneNomad, One Shopper Guidebook to ensure adherence to best practice principles for Shopper Activation, to drive the best commercial return.
- Ensure closeness to markets to understand their activation plans, amplify successes and facilitate the sharing of key learnings.
- Be the voice of the shopper when working with the Central Brand team to ensure implications for the Path to Purchase are taken into account, also give guidance on campaign prioritisation for markets.
- Run the Nomad Foods Category Development and Shopper Execution Community, ensuring connectivity between markets and central functions and the effective sharing of best practice.
- Understand category and Nomad Foods activation plans at a market level through regular dialogue with key markets.
- Champion best practice, innovative approaches and winning ways of working through the Category Development and Shopper Execution Community.
- Own Shopper Execution Flywheel materials.
- Provide Capability and Training materials for the Category Development and Shopper Execution Community.
- Maintain and champion the OneNomad, OneShopper Guidebook and drive learnings and recommendations from Circana and Shopnosis into markets to improve the effectiveness of activations.
- Where appropriate, recommend and conduct additional studies to increase our knowledge of Shopper Execution effectiveness/ROI and deploy learnings to markets to ensure continuous improvement.
- Work with markets to increase our access to agencies and tools that can improve the performance of Shopper Activation.
- Work with colleagues to ensure greater insights into the activation of Retail Media, and the role it can play in delivering strong ROI.
Qualifications
- 3-5 years FMCG experience.
- Experience of Shopper Activation in retailer-facing roles.
- Experience of Category Development in retailer-facing roles.
- Experience of working in businesses with a Global/Local model.
Category Development and Shopper Execution Manager employer: Nomad Foods Inc
At Nomad Foods, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Category Development and Shopper Execution Manager, you will have the opportunity to drive impactful strategies while working closely with diverse teams across markets. We offer robust employee growth opportunities, comprehensive training resources, and a commitment to sharing best practices, ensuring that you can thrive in your role and contribute to our mission of winning with retailers and shoppers alike.
StudySmarter Expert Advice🤫
We think this is how you could land Category Development and Shopper Execution Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their Category Development and Shopper Execution strategies. This will help you tailor your answers and show that you’re genuinely interested in how you can contribute to their goals.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family. Focus on articulating your experience in FMCG and how it relates to the role. The more comfortable you are speaking about your skills, the more confident you’ll be during the real deal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Category Development and Shopper Execution Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Category Development and Shopper Execution Manager role. Highlight your FMCG experience and any relevant projects that showcase your ability to work cross-functionally and manage stakeholder relationships.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background in Shopper Activation can contribute to our OneNomad vision. Keep it engaging and personal, showing us your personality!
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your capability in Category Development and Shopper Execution. Use metrics where possible to illustrate your impact, like improved sales figures or successful campaign outcomes.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. This way, we can ensure your application gets the attention it deserves, and you can easily track your progress with us!
How to prepare for a job interview at Nomad Foods Inc
✨Know Your Category Development
Make sure you understand the core principles of Category Development and how they apply to Nomad Foods. Brush up on the OneNomad Category Vision and be ready to discuss how you can help localise this vision for different markets.
✨Showcase Your Shopper Activation Experience
Prepare specific examples from your past roles where you've successfully implemented Shopper Activation strategies. Highlight any innovative approaches you've taken and the results achieved, as this will demonstrate your capability-driven mindset.
✨Communicate Effectively
Since this role involves working with a high number of in-market stakeholders, practice articulating your thoughts clearly and concisely. Be ready to discuss how you would facilitate communication between various teams and ensure best practices are shared.
✨Demonstrate Cross-Functional Collaboration
Think of instances where you've worked cross-functionally in previous roles. Be prepared to share how you navigated challenges and built relationships with different teams to achieve common goals, as this is crucial for success in this position.
