At a Glance
- Tasks: Drive shopper marketing strategies and lead a high-performing team to boost brand visibility.
- Company: Join BirdsEye, a leader in the frozen food market with a focus on innovation.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for growth across teams.
- Why this job: Shape the future of shopper marketing while making a real impact on brand success.
- Qualifications: Experience in shopper marketing, FMCG, and strong leadership skills required.
The predicted salary is between 70000 - 90000 € per year.
Overview
PURPOSE & IMPACT: This role is known for driving conversion into the Frozen category and into our brands through building and executing relevant shopper marketing programmes that drive a positive ROI through smart investment. While delivering standout retail activations in year, this role will also be shaping the future of Shopper Marketing for BirdsEye and understanding the role and development of Retail Media Networks. The successful individual will have a proven track record of leading with authority and being able to set and hold their team agenda – even when facing conflicting internal priorities. We need someone who can build and lead a high performing team, build and execute a plan with clarity and simplicity and be a strong business partner cross-functionally. The individual will be a functional expert, with strong shopper marketing experience, and understand the customer and brand dynamics. They will be skilled in driving forward an agenda they believe in and focused on delivering results. Collaboration will be a key strength – this role will sit within the sales function, but this role must work strongly with and be integrated into the marketing function to deliver success. The individual will be commercially savvy and approach budget and spend with an investor mindset.
Responsibilities
- Win with Shoppers: Build and execute a Shopper Marketing strategy and vision to win with shoppers – show thought leadership and ambition. Set & own the Shopper marketing investment plan to deliver against strategy including ownership of £7 million budget. Business partnering through Annual Planning – leveraging expertise and leadership, bringing others on the journey to ensure shopper is at the heart of our plans. Collaborate with Senior Marketing team to create and build strong shopper strategy for brand campaigns, with toolkit to drive conversion at point of purchase. Drive the evolution of the function to keep ahead of market advancement in retail media. Lead brilliant execution of the plan, including proving, and then improving on ROI of investment.
- Win with Customers: Win with customers through developing relevant shopper marketing programmes for their shoppers. Tailoring of our BirdsEye brand plans to create unique customer events unlocking strong retail execution. Development of strong non-commercial customer relationships plus negotiating of solid JMPs. Build strong strategic relationship with key customers identified. Understand retailer strategy and how we can partner to achieve more.
- Business Partnering: Be integral part of Brand Marketing team – working jointly to deliver brand objectives. Ensure visibility of all campaigns and programmes across sales, marketing and category teams. Deliver post campaign evaluation and ensure learnings taken forward to future planning. Make strong recommendations to continue to build ROI.
- Leading a High Performing Team: Lead team of 4 with direct line management of 3. Coach and develop whole team to create a high performing team, building functional excellence with strong business partnership and commercial skills. Create a culture of empowerment and accountability with individuals owning their agenda and feeling safe to push boundaries on execution and try new things. Build and develop talent pipeline encouraging career breadth.
- Cluster Responsibilities: Whilst this role is UK focussed, the Ireland team have a dotted reporting line into the Shopper Marketing Controller. This role has a capability responsibility to ensure Ireland can follow the Shopper Marketing playbook, that we are sharing all best practice and we are including Ireland in our people and capability agenda.
Qualifications
- Track record of delivering within Shopper Marketing function.
- FMCG – experience of operating in matrix organisation.
- Grocery market experience.
- People Management (minimum 2 direct reports in past).
- Budget Management.
- 3rd party agency management.
Shopper Marketing Controller employer: Nomad Foods Europe / Birds Eye
As a Shopper Marketing Controller at BirdsEye, you will thrive in a dynamic and collaborative work culture that prioritises innovation and results. With a strong focus on employee growth, we offer opportunities for professional development and the chance to lead a high-performing team while managing a significant budget to drive impactful marketing strategies. Located in the UK, our commitment to fostering a supportive environment ensures that every team member feels empowered to push boundaries and contribute to our success.
Contact Detail:
Nomad Foods Europe / Birds Eye Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Controller
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or team members, be ready to discuss your past successes in shopper marketing. Bring examples of campaigns you've led and how they drove results. This is your time to shine!
✨Tip Number 3
Be proactive! If you see a role that excites you, don’t just wait for the application window to open. Reach out directly through our website or LinkedIn to express your interest. A little initiative can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for interviews by understanding the company’s shopper marketing strategies. Research BirdsEye’s recent campaigns and think about how you can contribute to their vision. Tailoring your approach shows you’re genuinely interested and ready to hit the ground running!
We think you need these skills to ace Shopper Marketing Controller
Some tips for your application 🫡
Show Your Shopper Marketing Expertise:Make sure to highlight your experience in shopper marketing. We want to see how you've driven conversion and executed successful programmes in the past. Use specific examples that demonstrate your ability to deliver results and ROI.
Keep It Clear and Simple:When writing your application, clarity is key! We appreciate straightforward language that gets to the point. Avoid jargon and make it easy for us to understand your achievements and how they relate to the role.
Demonstrate Collaboration Skills:This role requires strong collaboration with various teams. Share instances where you've successfully partnered with others, especially in marketing or sales. Show us how you can bring people together to achieve common goals.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at Nomad Foods Europe / Birds Eye
✨Know Your Shopper Marketing Inside Out
Make sure you brush up on your shopper marketing knowledge before the interview. Understand the latest trends in retail media networks and how they can impact the Frozen category. Be ready to discuss specific strategies you've implemented in the past that drove conversion and ROI.
✨Showcase Your Leadership Skills
This role requires someone who can lead a high-performing team. Prepare examples of how you've successfully managed teams, set agendas, and navigated conflicting priorities. Highlight your coaching style and how you've empowered team members to take ownership of their projects.
✨Demonstrate Your Business Acumen
Be prepared to discuss your experience with budget management and how you've approached investment decisions in previous roles. Show that you have a commercial mindset by providing examples of how you've maximised ROI through smart spending and strategic planning.
✨Collaboration is Key
Since this role involves working closely with both sales and marketing teams, think of examples where you've successfully collaborated across functions. Discuss how you’ve built strong relationships with key stakeholders and how you’ve ensured that shopper insights are integrated into broader brand strategies.
