Digital Marketing & Acquisition Lead in Wilmslow

Overview

Nolte Kitchens UK is seeking a performance‑driven Digital Acquisition lead to deliver our paid media, SEO, CRO, and digital acquisition strategy across the brands network.

Reporting to the Head of Marketing, you will manage a multi‑channel digital strategy to drive qualified leads, enhance conversion performance, and optimise marketing ROI.

• Main Responsibilities
• Own and deliver the brand’s digital acquisition strategy, driving lead generation, brand awareness, and measurable business growth.
• Manage all paid media channels, including Google Ads, Meta, Pinterest, Youtube and Linked In, optimising for CPL, CTR, and conversion rate.
• Oversee performance and budget allocation across all digital channels, ensuring maximum efficiency and ROI.
• Lead SEO strategy and collaborate with content teams to improve visibility, website performance, and organic lead acquisition.
• Lead CRO strategies across websites and landing pages, analysing data to implement experiments that improve conversion performance.
• Brief, test, and optimise creative content used across paid media campaigns, working with designers and copywriters to continually enhance performance.
• Develop A/B and multivariate testing frameworks to refine ad creatives, landing pages, and calls to action.
• Track and report on digital performance, producing monthly and quarterly dashboards to communicate insights and actions to stakeholders
• Manage relationships with key digital partners and platforms, staying ahead of emerging opportunities and best practices.
• Collaborate with the Social & Email Marketing Lead to align acquisition and retention efforts, ensuring a seamless customer journey from first touchpoint to conversion.
• Experiment with new lead generation channels and strategies, documenting performance and scaling successful approaches.
• Job Requirements
• 4+ years experience in digital marketing, performance marketing, or paid media management.
• Proven track record in managing multi‑channel campaigns with measurable ROI.
• Strong knowledge of Google Ads, Meta Ads Manager, Pinterest Ads, and Linked In Campaign Manager.
• Experience with SEO tools and strategies for on‑page and off‑page optimisation.
• Experience with CRO tools such as Hotjar, Google Optimize, or equivalent.
• Data‑driven with proficiency in Google Analytics, Data Studio, or equivalent reporting platforms.
• Familiarity with CRM and marketing automation systems
• Strong budget management and analytical skills, with experience reporting on CAC, CPL, and ROI.
• Experience in retail, home interiors or franchise sectors
• Understanding of user experience (UX) and conversion rate optimisation.
• Working knowledge of HTML/CSS for ad and landing page troubleshooting.
• Strong project management and cross‑functional collaboration skills.
• Ability to balance strategic thinking with hands‑on execution.
• Key Attributes
• Results‑oriented with a focus on driving measurable performance.
• Analytical and commercially minded with a passion for continuous improvement.
• Highly organised, detail‑oriented, and proactive in problem‑solving.
• Adaptable and creative, with a strong test‑and‑learn mindset.
• Excellent communicator, capable of collaborating across marketing, sales, and operations.
• Location

Hybrid. Office days at Company Head Office, Wilmslow. Occasional travel required.

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