Overview
Nolte Kitchens UK is seeking a performance‑driven Digital Acquisition lead to deliver our paid media, SEO, CRO, and digital acquisition strategy across the brands network.
Reporting to the Head of Marketing, you will manage a multi‑channel digital strategy to drive qualified leads, enhance conversion performance, and optimise marketing ROI.
Main Responsibilities
- Own and deliver the brand’s digital acquisition strategy, driving lead generation, brand awareness, and measurable business growth.
- Manage all paid media channels, including Google Ads, Meta, Pinterest, Youtube and LinkedIn, optimising for CPL, CTR, and conversion rate.
- Oversee performance and budget allocation across all digital channels, ensuring maximum efficiency and ROI.
- Lead SEO strategy and collaborate with content teams to improve visibility, website performance, and organic lead acquisition.
- Lead CRO strategies across websites and landing pages, analysing data to implement experiments that improve conversion performance.
- Brief, test, and optimise creative content used across paid media campaigns, working with designers and copywriters to continually enhance performance.
- Develop A/B and multivariate testing frameworks to refine ad creatives, landing pages, and calls to action.
- Track and report on digital performance, producing monthly and quarterly dashboards to communicate insights and actions to stakeholders
- Manage relationships with key digital partners and platforms, staying ahead of emerging opportunities and best practices.
- Collaborate with the Social & Email Marketing Lead to align acquisition and retention efforts, ensuring a seamless customer journey from first touchpoint to conversion.
- Experiment with new lead generation channels and strategies, documenting performance and scaling successful approaches.
Job Requirements
- 4+ years experience in digital marketing, performance marketing, or paid media management.
- Proven track record in managing multi‑channel campaigns with measurable ROI.
- Strong knowledge of Google Ads, Meta Ads Manager, Pinterest Ads, and LinkedIn Campaign Manager.
- Experience with SEO tools and strategies for on‑page and off‑page optimisation.
- Experience with CRO tools such as Hotjar, Google Optimize, or equivalent.
- Data‑driven with proficiency in Google Analytics, Data Studio, or equivalent reporting platforms.
- Familiarity with CRM and marketing automation systems
- Strong budget management and analytical skills, with experience reporting on CAC, CPL, and ROI.
- Experience in retail, home interiors or franchise sectors
- Understanding of user experience (UX) and conversion rate optimisation.
- Working knowledge of HTML/CSS for ad and landing page troubleshooting.
- Strong project management and cross‑functional collaboration skills.
- Ability to balance strategic thinking with hands‑on execution.
Key Attributes
- Results‑oriented with a focus on driving measurable performance.
- Analytical and commercially minded with a passion for continuous improvement.
- Highly organised, detail‑oriented, and proactive in problem‑solving.
- Adaptable and creative, with a strong test‑and‑learn mindset.
- Excellent communicator, capable of collaborating across marketing, sales, and operations.
Location
Hybrid. Office days at Company Head Office, Wilmslow. Occasional travel required.
