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- Tasks: Lead the strategy for Nokia.com, ensuring it evolves to deliver value and brand trust.
- Company: Join Nokia, a global leader in technology and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a commitment to accessibility and inclusion.
- Why this job: Shape the digital experience of a renowned brand and drive impactful change.
- Qualifications: Experience in website strategy and user experience, with a focus on AI capabilities.
The predicted salary is between 60000 - 80000 ÂŁ per year.
This role will provide strategic stewardship for Nokia.com, setting clear intent, priorities, and guardrails for how the website evolves and as the experience owner for the channel, ensuring it delivers sustained value for Nokia. Treating the website as a strategic product, the role balances long‑term vision with strong governance and hands-on experience ownership. The Website Strategy Lead works in close partnership with the Digital and IT team.
Responsibilities
- Website Strategy & Direction
- Work with the Head of Global Digital Channels to define and own the global strategy for nokia.com, aligned to GMC and business priorities.
- Position the website as a core driver of brand trust, awareness, credibility, and demand support.
- Translate corporate and marketing priorities into a clear, outcome‑led roadmap and prioritization framework.
- Act as the experience and brand owner for nokia.com, establishing governance, standards, and global guardrails.
- User Experience, Content & Information Architecture
- Own end‑to‑end user experience, user journeys, and information architecture working with the digital team.
- Work with content and strategy teams, storytelling frameworks, and editorial standards. Ensure content is audience centric, on brand, accessible, and outcome‑focused across global markets.
- Produce clear briefs defining what should be built and the value it delivers.
- AI Strategy & Responsible Adoption
- Working with the Head of Global Digital Channels to define the strategic role of AI on nokia.com, focused on improving experience quality, content effectiveness, and operational efficiency.
- Identify and prioritize AI use cases (e.g. intelligent search, content optimization, personalization) aligned to user and business value.
- Establish principles for responsible, transparent, and brand-safe AI usage, partnering with the Digital Office to ensure compliance and scalability.
- Track emerging AI trends to inform future roadmap evolution.
- Performance, Insight & Optimization
- Own website KPIs across brand health, engagement, and content effectiveness.
- Translate analytics, insight, and AI‑supported signals into prioritized optimization opportunities.
- Set the optimization direction and roadmap, and lead performance reviews with senior GMC stakeholders.
Key interfaces
- Global Marketing and Communication teams
- IT, Security, and Platform teams
Role requirements
- Own the strategic definition and experience direction of nokia.com, ensuring clarity on what the website delivers and why.
- Operate the website as a strategic product, balancing long‑term vision with strong governance and decision discipline.
- Provide clear direction and guardrails to delivery teams, defining intent and outcomes rather than execution detail.
- Shape the responsible adoption of advanced capabilities, including AI, to drive experience quality and business value.
- Act as a trusted strategic partner to Marketing, Digital, and IT leaders, informed by performance insight and experience impact.
Qualifications
You must have:
- Proven experience shaping website or digital channel strategy at scale, in a global or complex organization.
- Experience building websites, providing credible, experience-led strategic leadership.
- A strong foundation in website strategy, user experience, content, and governance, with the ability to balance vision and practical delivery.
- Experience applying or shaping AI‑enabled digital capabilities (e.g. personalization, search, content optimization) to improve user experience or effectiveness.
- Ability to translate business and marketing priorities into clear, outcome‑led roadmaps and priorities.
- Confidence using data, insight, and emerging signals to guide decisions and influence optimization direction.
- Proven ability to influence senior stakeholders with clear, evidence‑based recommendations.
- Strong communication skills, including the ability to produce clear briefs and strategic guidance for cross‑functional teams.
- A user‑first mindset, aligned to Nokia’s values of trust, quality, and impact, with a commitment to accessibility and inclusion.
It would be nice if you also had:
- Experience within a B2B, technology, or telecommunications‑related environment.
- Experience defining or operating responsible, brand‑safe AI governance in partnership with digital or technology teams.
- Familiarity working closely with IT, security, and platform teams in a matrixed organization.
- Ongoing curiosity for emerging digital and AI trends, with the ability to assess their relevance and value.
Website Strategy Lead employer: Nokia Global
Contact Detail:
Nokia Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website Strategy Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you can add value, especially in areas like website strategy and user experience.
✨Tip Number 3
Don’t just apply through job boards; head over to our website and submit your application directly. It shows initiative and gives you a better chance of standing out!
✨Tip Number 4
Follow up after interviews with a thank-you note. It’s a simple gesture that keeps you fresh in their minds and shows your enthusiasm for the role.
We think you need these skills to ace Website Strategy Lead
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you really understand the role of Website Strategy Lead. Dive into the job description and pick out key responsibilities and qualifications that resonate with your experience. This will help you tailor your application to show us you're the perfect fit!
Be Clear and Concise: When crafting your application, keep it straightforward. Use clear language and avoid jargon unless it's relevant. We want to see your personality shine through, but also appreciate a well-structured application that gets straight to the point.
Showcase Your Experience: Highlight your past experiences that align with the role. Use specific examples to demonstrate how you've shaped website strategy or improved user experience in previous roles. This is your chance to show us what you can bring to the table!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Nokia Global
✨Know Your Website Strategy Inside Out
Before the interview, dive deep into Nokia's website strategy and understand how it aligns with their business priorities. Be ready to discuss how you would position the website as a core driver of brand trust and demand support.
✨Showcase Your User Experience Expertise
Prepare examples of your past work where you've owned user experience and information architecture. Highlight how you’ve collaborated with digital teams to create audience-centric content that meets brand standards.
✨Be AI Savvy
Brush up on the latest trends in AI and how they can enhance user experience on websites. Be prepared to discuss specific AI use cases you've identified or implemented in previous roles, especially those that align with improving content effectiveness.
✨Communicate Clearly and Confidently
Practice articulating your strategic vision and how you translate business priorities into actionable roadmaps. Use clear, evidence-based recommendations to demonstrate your ability to influence senior stakeholders effectively.