At a Glance
- Tasks: Lead sales and marketing strategies, driving growth in a dynamic tech environment.
- Company: A profitable, founder-led UK tech business revolutionising public sector services.
- Benefits: Board-level role, performance bonuses, equity options, and hybrid working.
- Other info: Collaborate closely with the founder CEO and a tight-knit team.
- Why this job: Join at a pivotal moment and shape the future of a scaling tech company.
- Qualifications: Proven marketing leadership with hands-on experience in sales and campaign execution.
The predicted salary is between 80000 - 100000 £ per year.
A board-level commercial leadership role at a profitable, founder-led UK technology business at a defining commercial moment.
Important: this role requires a marketing leadership background with genuine hands-on marketing experience. Sales leaders without direct marketing execution experience will not be considered.
About the company
A UK-based, AI-led data and technology business serving the public sector. Founder-led, profitable, scaling, and backed by an institutional growth investor. The business has spent several years building a proprietary product set and is now entering a category-defining phase, with its methodology recently adopted as a national standard.
The customer base is a finite, named market of government and local authority buyers across the UK and the Republic of Ireland, plus selected international projects. The business is in the early stages of transitioning to an annual subscription model, layered onto an established recurring survey revenue base.
The role
A board-level commercial leadership role with full ownership of sales and marketing. You'll report directly to the founder CEO, work closely with the Executive Chair, and lead a small, tight commercial team through a defining commercial chapter.
You'll own:
- Marketing strategy and hands-on campaign execution
- Marketing-sourced pipeline against agreed revenue targets
- Account-based marketing into a finite, named buyer base
- Day-to-day leadership of a six-person sales team
- Customer marketing for retention, expansion and the transition to subscription
- Brand and category leadership through the next phase of growth
- Marketing operations, attribution and board-level reporting
Who we're looking for
A marketing leader who is comfortable owning a sales team day-to-day alongside the marketing function. Marketing depth is the starting point. This role is not suited to sales-first leaders who view marketing as a delivery function.
Likely current title: Marketing Director, Head of Marketing, Head of Demand Generation, Head of Growth, CMO at a smaller business, or Sales and Marketing Director already operating in a dual scope role with proven hands-on marketing experience.
Essential marketing experience:
- Personal ownership of marketing-sourced pipeline against agreed revenue targets
- Hands-on account-based marketing campaign design and execution into a finite, named target market
- Direct experience writing campaign briefs, building dashboards and running campaigns yourself
- Marketing operations fluency across CRM, automation, attribution and conversion analytics
- A demonstrable track record of building or transforming a marketing function
Essential commercial experience:
- Direct experience leading or managing a sales team, not just aligning with one
- Public sector, B2G or local authority commercial experience
- Familiarity with framework procurement (G-Cloud, ESPO, YPO, KCS or comparable)
- Comfort reporting at board and investor standard
Desirable:
- Background in a B2B SaaS, technology or data scale-up
- Experience of subscription transitions in B2B technology businesses
- Background in a PE or growth-equity backed scale-up environment
- Sales commission plan design and operation
This role is not suited to:
- Sales-first leaders with limited or no hands-on marketing execution experience
- Strategic-only marketing leaders who require a marketing team layer beneath them to function
- Pure brand or comms CMOs without pipeline accountability
- Career corporate marketers from FTSE or large enterprise environments
What you'll get
- A board-level commercial role at a profitable, scaling business at a once-in-a-decade commercial moment
- Direct working relationship with the founder CEO and a hands-on Executive Chair with multiple successful exits behind them
- Performance-related bonus and meaningful equity through the EMI scheme
- Genuine ownership and the autonomy to build the commercial function properly
- A small, tight team operating with the pace and clarity of a founder-led business
- Hybrid working with regular in-person collaboration at the Northern England head office
- Suited to a candidate based in Northern England within commutable distance of the head office.
Head of Sales Marketing in Manchester employer: Nobul Resourcing Solutions
Join a dynamic, founder-led UK technology business that is at the forefront of AI-led data solutions for the public sector. As the Head of Sales Marketing, you will enjoy a collaborative work culture with direct access to the CEO and Executive Chair, alongside opportunities for personal and professional growth in a pivotal commercial phase. With a performance-related bonus, equity options, and a hybrid working model, this role offers a unique chance to make a significant impact while being part of a tight-knit team in Northern England.
Contact Details:
Nobul Resourcing Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales Marketing in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to chat with someone from the company, make sure to highlight your hands-on marketing experience. Share specific examples of campaigns you've executed and how they drove results. This will help you stand out as a candidate who can hit the ground running.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and their approach to marketing. Tailor your responses to show how your experience aligns with their needs, especially in terms of account-based marketing and sales leadership. We want to see that you’re genuinely interested in what they do!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to take on the challenge of leading their marketing efforts.
We think you need these skills to ace Head of Sales Marketing in Manchester
Some tips for your application 🫡
Show Your Marketing Muscle:Make sure to highlight your hands-on marketing experience in your application. We want to see how you've personally driven marketing campaigns and contributed to pipeline growth, so don’t hold back on the details!
Tailor Your Application:Customise your CV and cover letter to reflect the specific requirements of the Head of Sales Marketing role. Use keywords from the job description to demonstrate that you understand what we’re looking for and how you fit the bill.
Be Authentic:Let your personality shine through in your written application. We’re a founder-led business that values authenticity, so don’t be afraid to show us who you are and what drives you in your career.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at StudySmarter!
How to prepare for a job interview at Nobul Resourcing Solutions
✨Know Your Marketing Inside Out
Make sure you can talk confidently about your hands-on marketing experience. Be ready to share specific examples of campaigns you've designed and executed, especially in account-based marketing. This role is all about blending sales and marketing, so demonstrate how you've successfully owned marketing-sourced pipelines.
✨Understand the Public Sector Landscape
Familiarise yourself with the public sector and local authority buyers. Research the frameworks like G-Cloud or ESPO that are relevant to the company. Showing that you understand the nuances of selling to government entities will set you apart from other candidates.
✨Showcase Your Leadership Style
Prepare to discuss your leadership approach, especially in managing a sales team alongside marketing functions. Think of examples where you've led teams through transitions or challenges, and how you foster collaboration between sales and marketing to achieve common goals.
✨Be Ready for Board-Level Conversations
Since this role involves reporting at board and investor standards, practice articulating your marketing strategies and results in a way that resonates with high-level stakeholders. Bring data and insights to back up your claims, and be prepared to discuss how you would communicate progress and challenges effectively.
