At a Glance
- Tasks: Lead sales and marketing strategies, driving growth in a dynamic tech environment.
- Company: Join a profitable, founder-led UK tech business making waves in the public sector.
- Benefits: Enjoy a competitive salary, performance bonuses, equity options, and hybrid working.
- Other info: Work closely with the CEO and a tight-knit team in a fast-paced setting.
- Why this job: Be at the forefront of a defining commercial moment with real impact on growth.
- Qualifications: Proven marketing leadership with hands-on experience in sales and campaign execution.
The predicted salary is between 80000 - 100000 £ per year.
A board-level commercial leadership role at a profitable, founder-led UK technology business at a defining commercial moment. Important: this role requires a marketing leadership background with genuine hands-on marketing experience. Sales leaders without direct marketing execution experience will not be considered.
About the company
A UK-based, AI-led data and technology business serving the public sector. Founder-led, profitable, scaling, and backed by an institutional growth investor. The business has spent several years building a proprietary product set and is now entering a category-defining phase, with its methodology recently adopted as a national standard. The customer base is a finite, named market of government and local authority buyers across the UK and the Republic of Ireland, plus selected international projects. The business is in the early stages of transitioning to an annual subscription model, layered onto an established recurring survey revenue base.
The role
A board-level commercial leadership role with full ownership of sales and marketing. You'll report directly to the founder CEO, work closely with the Executive Chair, and lead a small, tight commercial team through a defining commercial chapter. You'll own:
- Marketing strategy and hands-on campaign execution
- Marketing-sourced pipeline against agreed revenue targets
- Account-based marketing into a finite, named buyer base
- Day-to-day leadership of a six-person sales team
- Customer marketing for retention, expansion and the transition to subscription
- Brand and category leadership through the next phase of growth
- Marketing operations, attribution and board-level reporting
Who we're looking for
A marketing leader who is comfortable owning a sales team day-to-day alongside the marketing function. Marketing depth is the starting point. This role is not suited to sales-first leaders who view marketing as a delivery function. Likely current title: Marketing Director, Head of Marketing, Head of Demand Generation, Head of Growth, CMO at a smaller business, or Sales and Marketing Director already operating in a dual scope role with proven hands-on marketing experience.
Essential marketing experience:
- Personal ownership of marketing-sourced pipeline against agreed revenue targets
- Hands-on account-based marketing campaign design and execution into a finite, named target market
- Direct experience writing campaign briefs, building dashboards and running campaigns yourself
- Marketing operations fluency across CRM, automation, attribution and conversion analytics
- A demonstrable track record of building or transforming a marketing function
Essential commercial experience:
- Direct experience leading or managing a sales team, not just aligning with one
- Public sector, B2G or local authority commercial experience
- Familiarity with framework procurement (G-Cloud, ESPO, YPO, KCS or comparable)
- Comfort reporting at board and investor standard
Desirable:
- Background in a B2B SaaS, technology or data scale-up
- Experience of subscription transitions in B2B technology businesses
- Background in a PE or growth-equity backed scale-up environment
- Sales commission plan design and operation
This role is not suited to:
- Sales-first leaders with limited or no hands-on marketing execution experience
- Strategic-only marketing leaders who require a marketing team layer beneath them to function
- Pure brand or comms CMOs without pipeline accountability
- Career corporate marketers from FTSE or large enterprise environments
What you'll get
A board-level commercial role at a profitable, scaling business at a once-in-a-decade commercial moment. Direct working relationship with the founder CEO and a hands-on Executive Chair with multiple successful exits behind them. Performance-related bonus and meaningful equity through the EMI scheme. Genuine ownership and the autonomy to build the commercial function properly. A small, tight team operating with the pace and clarity of a founder-led business. Hybrid working with regular in-person collaboration at the Northern England head office. Suited to a candidate based in Northern England within commutable distance of the head office.
Head of Sales Marketing employer: Nobul Resourcing Solutions
Join a dynamic, founder-led UK technology business at a pivotal moment in its growth journey, where you will have the opportunity to shape the future of sales and marketing in a supportive and innovative environment. With a strong focus on employee development, hybrid working arrangements, and direct access to senior leadership, this role offers not just a job, but a chance to make a significant impact while enjoying a collaborative work culture. Benefit from performance-related bonuses and equity opportunities, all while working closely with a passionate team dedicated to serving the public sector.
Contact Details:
Nobul Resourcing Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to chat with someone from the company, make sure to highlight your hands-on marketing experience. Share specific examples of campaigns you've executed and the results you've achieved. This will help you stand out as a candidate who can hit the ground running.
✨Tip Number 3
Prepare for interviews by doing your homework. Research the company’s recent projects, their market position, and their competitors. This will not only help you answer questions but also show that you're genuinely interested in the role and the business.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a better chance to review your profile thoroughly. Plus, it’s a great way to ensure you’re considered for the role you’re excited about!
We think you need these skills to ace Head of Sales Marketing
Some tips for your application 🫡
Show Your Marketing Muscle:Make sure to highlight your hands-on marketing experience in your application. We want to see how you've personally driven marketing campaigns and contributed to pipeline growth, so don’t hold back on the details!
Tailor Your Application:Customise your CV and cover letter to reflect the specific requirements of the Head of Sales Marketing role. Use keywords from the job description to demonstrate that you understand what we’re looking for and how you fit the bill.
Quantify Your Achievements:When discussing your past roles, use numbers to showcase your successes. Whether it’s revenue targets met or campaigns executed, we love seeing concrete evidence of your impact in previous positions.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensures you’re considered for this exciting opportunity at our growing tech business!
How to prepare for a job interview at Nobul Resourcing Solutions
✨Know Your Marketing Inside Out
Make sure you can talk confidently about your hands-on marketing experience. Be ready to share specific examples of campaigns you've designed and executed, especially those that contributed to revenue targets. This role demands a deep understanding of marketing strategy, so brush up on your past successes!
✨Showcase Your Sales Leadership Skills
Since this position involves leading a sales team, prepare to discuss your experience in managing and motivating sales staff. Highlight any strategies you've implemented that improved team performance or sales outcomes. They want to see that you can balance both marketing and sales effectively.
✨Familiarise Yourself with the Public Sector
Given the company's focus on government and local authority buyers, it’s crucial to understand the nuances of B2G marketing. Research recent trends and challenges in the public sector, and be prepared to discuss how your experience aligns with their needs.
✨Prepare for Board-Level Discussions
As you'll be reporting directly to the CEO and working closely with the Executive Chair, practice articulating your ideas clearly and concisely. Be ready to discuss how you would present marketing operations and attribution metrics at a board level, showcasing your fluency in analytics and reporting.
