Event Manager in Warrington

£40,000 - £55,000 | Warrington | Hybrid, 3 days per week in the office (Monday, Wednesday & Friday)

We’re working with a fast-growing B2B SaaS business looking for a Marketing Events Manager to take ownership of its growing programme of live and digital events.

This is not just an events coordination role. We’re looking for someone commercially minded who understands how events can generate engagement, opportunities and ultimately pipeline.

You’ll take ownership of the events programme from end to end, helping decide which opportunities are worth investing in, building the annual calendar and then rolling your sleeves up to make them happen.

The role

You’ll be responsible for:

• Building and managing an annual programme of B2B events and webinars
• Owning conferences, exhibitions, sponsorships, roundtables, customer events and smaller networking events
• Managing events end to end, including venues, suppliers, speakers, stands, travel, logistics and timelines
• Developing webinars and digital events from initial topic through to delivery and follow-up
• Working closely with Sales to identify target accounts and contacts for each event
• Creating pre-event engagement and invitation plans
• Ensuring leads and opportunities are effectively followed up after events
• Tracking registrations, attendance, meetings, opportunities, influenced pipeline and ROI
• Evaluating which events are delivering commercial value and using those insights to shape future investment
• Managing multiple events, budgets and stakeholders simultaneously
• Helping develop new owned events such as executive roundtables and breakfast briefings

What we’re looking for

We’re looking for someone who has already taken genuine ownership of B2B events, field marketing or an events-led marketing programme.

You’ll ideally bring:

• Experience managing B2B events from planning through to delivery and follow-up
• A strong commercial mindset and an understanding of how events contribute to lead generation and pipeline
• Experience working closely with Sales teams
• Experience across both physical events and webinars/digital events
• Excellent organisation and project management skills
• Confidence managing suppliers and multiple internal stakeholders
• The ability to work autonomously and bring forward your own ideas
• Confidence working with and challenging senior stakeholders when required

Experience within B2B SaaS, enterprise technology or another complex B2B environment would be particularly useful, as would experience marketing to US or enterprise audiences.

This would be a great opportunity for an experienced Events or Field Marketing professional who wants to step into a role with genuine ownership. You won’t simply be handed a list of events to organise. You’ll have the opportunity to help determine where the business should invest, build the programme and demonstrate the commercial impact it generates.

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