At a Glance
- Tasks: Lead CRM strategy to boost customer loyalty and personalisation across channels.
- Company: Nobody’s Child, a brand for free thinkers and dreamers since 2015.
- Benefits: Inclusive workplace, creative environment, and opportunities for growth.
- Other info: Join a diverse team committed to making a positive difference.
- Why this job: Make a real impact on customer experience and brand loyalty.
- Qualifications: Experience in CRM, email marketing, and data analysis.
The predicted salary is between 45000 - 55000 £ per year.
Nobody’s Child is for the free thinkers, the dreamers, and the go-getters.
Born in 2015, we’ve spent the last decade creating clothes that feel as good as they look for people that embrace individuality, live with purpose, and want to leave the world a little better than they found it.
It’s been 10 years of creativity, growth, and bold ideas, and the values that guide us haven’t changed.
About You
The Senior CRM Manager will be responsible for defining and delivering the CRM strategy, driving customer retention, personalisation and LTV across channels.
- Work closely with the Email Marketing Executive to deliver campaign sends that support a customer first mindset balancing trade & brand first messaging.
- Support with BAU campaign briefs and sends.
- Build a thorough automation roadmap that nurtures customer Lifecyle and drives loyalty.
- Define and optimise automation triggers, ensuring we’re prioritising key revenue driving sends whilst maintaining a send frequency that limits unsubscribes.
- Build a segmentation roadmap that cuts up our database into meaningful segments that mirror lifecycle & purchase & browsing behaviour.
- Work closely with the Email Marketing Executive to personalise campaign & automation content to different segments.
- Direct Mail
- Own the Direct Mail customer selection process, defining key cohorts based on performance & incrementality.
- Own the Direct Mail briefing, mirroring content to customer cohort.
- Own the retention KPIs, measuring and optimising repeat rate, subscriber volume and LTV across email & business wide.
- Own the insights on our customer understanding who she is to better inform how we capture and retain her.
- Reporting
- Own monthly trade reporting to cover key Email, Direct Mail & Customer Behaviour stats.
- Own Direct Mail match back reporting with our consultant, playing back to the business key learnings & next steps.
- Develop impactful customer reporting that delivers progress against key retention KPIs.
- Internal & external stakeholder relationships
- Manage the Email Marketing Executive.
- Own the relationship with our ESP provider Ometria, navigating weekly, monthly & quarterly touchpoints.
- Act as the CRM owner across the business, being the go‑to for any customer & Email related queries.
If this sounds like your next opportunity, please apply and we will be in touch!
At Nobody’s Child, we are committed to creating an inclusive, diverse and equitable workplace.
We aim to ensure that we are always recruiting, retaining and promoting a diverse mix of talent and encourage all to apply to join our journey
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Senior CRM Manager in London employer: Nobody's Child
Nobody's Child in Windsor is an exceptional employer that champions sustainability and inclusivity, creating a vibrant work culture where team members are empowered to thrive. With a strong focus on employee growth, the company offers ongoing training and development opportunities, ensuring that every staff member can advance their career while contributing to meaningful fashion initiatives. Working in the picturesque town of Windsor, employees enjoy a supportive environment that values their contributions and promotes a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nobody's Child and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nobody's Child are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nobody's Child on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nobody's Child. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nobody's Child. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nobody's Child:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nobody's Child’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nobody's Child
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nobody's Child will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nobody's Child, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
