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- Tasks: Drive customer loyalty through targeted communications and manage email campaigns.
- Company: Join Nobody’s Child, a London-based brand revolutionising sustainable fashion.
- Benefits: Full-time role with a focus on inclusivity and diversity in the workplace.
- Why this job: Be part of a passionate team making fashion more sustainable and affordable.
- Qualifications: 5+ years in digital/CRM, strong project management, and collaboration skills required.
- Other info: Opportunity to propose new initiatives and drive impactful change in the fashion industry.
The predicted salary is between 36000 - 60000 £ per year.
We’re on a mission to revolutionise women’s fashion by making it more sustainable and affordable. Our message is clear: we believe thoughtfully made clothes can exist at an accessible price point with sustainable materials. At Nobody’s Child, we’re driven by creating responsible and affordable fashion for kind and spirited women. We are an independent, London‑based brand, powered by a passionate team of change makers and skilled people who make our clothes. The good news? You could be part of the journey!
Day to day, you’ll be:
- Reporting to the Digital Marketing Lead you will be responsible for driving customer loyalty and retention both online and in‑store through the delivery of targeted customer communications and insights.
- Managing the daily product selection and data segmentation for our email channel, working with all necessary stakeholders to increase effectiveness and efficiencies to drive business value.
- Managing direct mail activity within the business; across project management (via shared critical path), data selection, supplier management (print and production) alongside internal stakeholders (Ecom, design, buying and merchandising).
- Managing internal and external stakeholders to understand the business requirements for email and CRM tactics.
- Proposing new initiatives (processes to technology) to improve the effectiveness and efficiencies of CRM activity – such as a loyalty programme.
- Ongoing management and continued segmentation of customer database to identify and target actives, lapsers and dormants with specific campaigns.
- Managing a monthly CRM KPI ‘stat‑pack’ report, and customer data requests.
- Managing Agency and 3rd party SaaS management to ensure NC realise CRM benefits within a highly collaborative working relationship.
You’ll have:
- Around 5+ years’ experience in digital / CRM across managing email campaigns, CRM and direct mail tactics.
- ESP experience and CRM tactics to increase customer retention / response rates.
- Experience of managing 3rd party relationships across agencies and tech providers.
- Be a collaborator, strong project management skills and ability to drive outcomes in a rapidly changing environment independently alongside collaborating across multiple teams.
- Experience with Emarsys or similar ESP, Shopify.
- Knowledge of direct mail, RFM reports and match back activity.
- Experience across Ecom and stores.
Inclusion & diversity statement: At Nobody’s Child, we are committed to creating an inclusive, diverse and equitable workplace. We aim to ensure that we are always recruiting, retaining and promoting a diverse mix of talent and encourage all to apply to join our journey!
CRM Manager employer: Nobody's Child
Contact Detail:
Nobody's Child Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and CRM space, especially those who work at Nobody’s Child. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past CRM campaigns and successes. When you get that interview, share specific examples of how you've driven customer loyalty and retention – it’ll make you memorable!
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest in sustainable fashion and CRM strategies. Being knowledgeable about the industry will not only impress your interviewers but also show that you’re genuinely passionate about the brand's mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Nobody’s Child team and being part of our exciting journey!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Show Your Passion for Sustainability: When writing your application, let your enthusiasm for sustainable fashion shine through. We want to see how your values align with our mission at Nobody’s Child, so share any relevant experiences or projects that highlight your commitment to responsible fashion.
Tailor Your Experience: Make sure to customise your application to reflect the skills and experiences that are most relevant to the CRM Manager role. Highlight your experience with email campaigns, CRM tactics, and any tools like Emarsys or Shopify that you’ve used. We love seeing how you can bring value to our team!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. Remember, we’re looking for clarity in communication, just like you’ll need in the role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our journey at Nobody’s Child!
How to prepare for a job interview at Nobody's Child
✨Know the Brand Inside Out
Before your interview, dive deep into Nobody’s Child. Understand their mission, values, and recent campaigns. This will not only show your genuine interest but also help you align your experience with their goals.
✨Showcase Your CRM Expertise
Be ready to discuss specific CRM strategies you've implemented in the past. Highlight your experience with email campaigns and how you've used data segmentation to drive customer loyalty. Use examples that demonstrate your impact on retention rates.
✨Prepare for Stakeholder Management Questions
Since the role involves managing internal and external stakeholders, think of examples where you've successfully collaborated across teams. Be prepared to discuss how you handle differing opinions and drive projects to completion.
✨Bring Ideas to the Table
Think about innovative CRM initiatives you could propose, like a loyalty programme or new email tactics. Showing that you're proactive and have fresh ideas will impress the interviewers and demonstrate your commitment to improving their CRM efforts.
