Paid Social Manager

Noble Panacea is a new revolutionary skincare brand founded by Nobel Laureate Sir Fraser Stoddart and launched in October 2019. The ground-breaking OSMV Technology at the core of the brand enables transformational efficacy and precision. We create with intention and deep respect by adhering to the global principles of green chemistry. We take our commitment to nature and sustainability to all stages of product development, from R&D to packaging. Ultimately, we strive to promote absolute skin health by empowering all who seek authentic, natural, and ageless beauty.

We are looking for an experienced, creative, and performance-focused Paid Social Manager to lead our advertising efforts across Meta (Facebook/Instagram) and TikTok. This role will own the end-to-end planning, execution, and optimization of paid social campaigns - from audience segmentation and ad creative development to performance analysis and budget allocation. As part of a lean but fast-moving digital team, you’ll play a pivotal role in shaping our brand’s voice across social platforms while driving measurable customer acquisition and revenue growth.

Employment Status: Full time

Travel: Occasional

Key Responsibilities:

• Develop and manage end-to-end paid social strategies across Meta (Facebook, Instagram) and TikTok - including campaign setup, audience targeting, bidding, budgeting, and daily monitoring.
• Translate high-level marketing and brand objectives into platform-specific performance goals (e.g. ROAS, customer acquisition cost, revenue contribution).
• Plan and execute campaign calendars that align with product launches, seasonal promotions, brand storytelling moments, and influencer partnerships.
• Stay agile and responsive, making real-time optimizations based on campaign performance, inventory levels, and platform behavior shifts.
• Design and deploy full-funnel audience strategies — including cold prospecting, retargeting, and loyalty/re-engagement campaigns.
• Create advanced targeting segments using first-party data, lookalike audiences, customer lifetime value tiers, and past-purchase behavior.
• Collaborate with CRM and web teams to build custom audiences via Shopify, Klaviyo, or CDP integrations (if available).
• Test different audience cohorts (demographics, interests, behavioral traits) to identify high-intent and high-value segments for scaling.
• Lead the creative process from brief to deployment, ensuring ads align with luxury skincare brand tone, visual identity, and scientific credibility.
• Identify and test high-converting content formats: branded storytelling videos, user-generated content (UGC), how-to videos, testimonials, influencer content, carousels, Reels, and TikTok-native trends.
• Develop a clear testing roadmap (creative hooks, thumbnail tests, caption variants, CTA messaging), and maintain a structured learning agenda.
• Work closely with content creators, designers, and influencers to guide thumb-stopping creative based on performance data and platform trends.
• Monitor daily performance metrics via Meta Ads Manager, TikTok Ads Manager, and GA4, identifying trends and inefficiencies across spend, CTR, CPC, CVR, and ROAS.
• Create weekly and monthly reports to inform key stakeholders of campaign impact, budget utilization, testing results, and growth opportunities.
• Analyze campaign data to isolate what’s working, what’s fatiguing, and where optimization efforts should be focused (creative, audience, bidding, etc.).
• Build custom dashboards and visualizations using tools like Looker Studio or third-party aggregators to streamline visibility.
• Stay on top of algorithm changes, new placements, beta tools, and evolving ad formats across both Meta and TikTok (e.g., Reels Ads, Spark Ads, Advantage+ Shopping Campaigns).
• Proactively experiment with new approaches to storytelling and user acquisition in a post-iOS14 world, including whitelisting influencer handles, first-party data strategies, and creator licensing.
• Attend platform webinars, industry roundtables, and creator trend briefings to keep the brand ahead of the curve.
• Document and share test results and learnings with the team to foster a culture of experimentation and iteration.
• Partner with brand and influencer marketing teams to amplify hero campaigns, product launches, and branded content partnerships through paid media.
• Collaborate with the eCommerce and web teams to ensure ad destinations (landing pages, PDPs) are optimized for conversions and consistent with ad messaging.
• Work alongside the email, SMS, and search teams to ensure holistic coverage and coordination across digital channels.
• Communicate paid social insights (customer behavior, creative wins) to internal teams to inform content development and broader marketing strategy.

Education & Experience:

• 3–5 years of hands-on experience running paid social campaigns on Meta and TikTok, ideally for a consumer or eCommerce brand.
• Proven track record of driving scalable customer acquisition and meeting aggressive performance goals.
• Deep understanding of platform best practices, user behavior, and the nuances of beauty/luxury marketing.
• Highly analytical and fluent in metrics like ROAS, CPA, CTR, LTV, and blended CAC.
• Strong creative sensibility with experience briefing and evaluating performance-focused content.
• Familiarity with attribution modeling, GA4, and first-party data strategies is a plus.
• Passion for skincare, wellness, or luxury goods is a bonus.