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- Tasks: Lead and optimise paid media campaigns across Google and Meta for a luxury skincare brand.
- Company: Noble Panacea is an innovative skincare brand focused on sustainability and scientific excellence.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Join a forward-thinking team dedicated to promoting natural beauty and making a positive impact.
- Qualifications: 3-5 years in paid media management, preferably in luxury skincare or fashion.
- Other info: Work in a dynamic environment with a focus on creativity and data-driven strategies.
The predicted salary is between 36000 - 84000 £ per year.
Noble Panacea is a new revolutionary skincare brand founded by Nobel Laureate Sir Fraser Stoddart and launched in October 2019. The ground-breaking OSMV Technology at the core of the brand enables transformational efficacy and precision. We create with intention and deep respect by adhering to the global principles of green chemistry. We take our commitment to nature and sustainability to all stages of product development, from R&D to packaging. Ultimately, we strive to promote absolute skin health by empowering all who seek authentic, natural, and ageless beauty.
We are looking for a strategic and results-driven Biddable Manager to own, scale, and optimize our paid media performance. This role will drive full-funnel (TOF, MOF, BOF) digital advertising across Google, Meta, and other key platforms, ensuring best-in-class execution that aligns with our luxury positioning. The ideal candidate has experience both agency-side and in-house, with a strong track record of managing and scaling paid media campaigns, including awareness/performance-focused strategy, in-housing initiatives, and data-driven decision-making.
Duties and Responsibilities Include:
- Develop, execute, and optimize multi-channel paid media campaigns across Google Ads, Meta (Facebook & Instagram), and other performance-driven platforms.
- Lead full-funnel paid media strategies, ensuring seamless integration of brand awareness, consideration, and conversion objectives.
- Own and manage campaign budgets, bid strategies, audience segmentation, and performance forecasting to maximize efficiency and ROAS (Return on Ad Spend).
- Identify opportunities for in-housing paid media activity, optimizing processes for greater control, efficiency, and agility.
- Collaborate with creative teams to produce compelling Ad creatives tailored to luxury skincare consumers, using data to inform decision making.
- Continuously track, measure, and report on key paid media KPIs, including CTR, CPA, ROAS, LTV, and attribution performance.
- Leverage A/B testing, dynamic ad strategies, and advanced analytics to refine targeting, messaging, and bidding strategies.
- Utilize first-party data, CRM insights, and audience segmentation to drive higher personalization and efficiency.
- Manage ad operations, including trafficking campaigns, setting up and monitoring pixel tracking for performance measurement, and optimizing ads to ensure accurate targeting and measurable results.
- Stay ahead of algorithm changes, industry trends, and new ad formats, proactively adjusting strategies to maintain competitive performance.
- Identify and test new paid channels, placements, and audience segments to scale brand awareness and sales within high-value consumer groups.
- Develop and execute international paid media strategies, ensuring effective localization and adaptation in key global markets.
- Work closely with the SEO, CRM, and eCommerce teams to ensure holistic digital marketing execution.
- Partner with social, influencer and marketing teams to integrate paid social amplification into broader brand campaigns.
- Lead data-driven creative strategies, working with designers and copywriters to develop high-performing ad assets.
- Ensure all paid media activities align with the brand’s luxury positioning, sustainability values, and scientific innovation.
Requirements & Qualifications
- 3-5 years of hands-on experience in paid media management, preferably within an agency, luxury skincare, beauty, or fashion sectors.
- Proven track record of managing performance marketing budgets and driving profitable growth.
- Strong understanding of Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), and other key platforms.
- Familiarity with programmatic advertising, TikTok, and other emerging ad platforms is a plus.
- Experience in in-housing paid media activity, including ad tracking, attribution, and audience segmentation.
- Analytical & Data-Driven: Ability to interpret performance data, extract actionable insights, and optimize accordingly.
- Technical Knowledge: Proficiency in Google Marketing Platforms (Google Analytics, CM360, SA360, DV360 & Video), Meta Business Manager, bid management tools, and attribution modeling.
- Creative & Strategic Thinking: Ability to balance data-driven decision-making with luxury brand storytelling.
- Collaboration & Communication: Experience working cross-functionally with creative, marketing, eCommerce, and PR teams.
Biddable Manager employer: NOBLE PANACEA
Contact Detail:
NOBLE PANACEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Biddable Manager
✨Tip Number 1
Familiarise yourself with Noble Panacea's brand values and product offerings. Understanding their commitment to sustainability and luxury will help you align your strategies and demonstrate how you can enhance their paid media performance.
✨Tip Number 2
Showcase your experience with full-funnel marketing strategies. Be prepared to discuss specific campaigns you've managed that cover awareness, consideration, and conversion, as this role requires a comprehensive approach to digital advertising.
✨Tip Number 3
Stay updated on the latest trends in digital advertising, especially within the luxury skincare sector. Being knowledgeable about emerging platforms and innovative ad formats will set you apart as a candidate who can drive growth and adapt to changes.
✨Tip Number 4
Prepare to discuss your analytical skills and how you've used data to inform decision-making in past roles. Highlighting your ability to optimise campaigns based on performance metrics will resonate well with the expectations for this position.
We think you need these skills to ace Biddable Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand Noble Panacea's brand values and their commitment to sustainability and luxury. This will help you tailor your application to reflect their ethos.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in managing paid media campaigns, particularly in the luxury skincare or beauty sectors. Use specific examples that demonstrate your success in driving performance and optimising budgets.
Showcase Analytical Skills: Noble Panacea is looking for a data-driven Biddable Manager. Make sure to highlight your analytical skills and any tools you’ve used, such as Google Analytics or Meta Business Manager, to track and optimise campaign performance.
Craft a Compelling Cover Letter: Your cover letter should not only express your interest in the role but also convey your understanding of the luxury market. Discuss how your strategic thinking and creative approach can contribute to their goals of brand awareness and sales growth.
How to prepare for a job interview at NOBLE PANACEA
✨Understand the Brand's Values
Before your interview, make sure you thoroughly understand Noble Panacea's commitment to sustainability and luxury. Be prepared to discuss how your values align with theirs and how you can contribute to their mission of promoting natural and ageless beauty.
✨Showcase Your Data-Driven Approach
As a Biddable Manager, you'll need to demonstrate your analytical skills. Prepare examples of how you've used data to optimise campaigns in the past, focusing on key metrics like ROAS and CPA. This will show your potential employer that you're results-oriented and capable of driving performance.
✨Familiarise Yourself with Key Platforms
Make sure you're well-versed in Google Ads and Meta Ads, as these are crucial for the role. Brush up on any recent changes or trends in these platforms, and be ready to discuss how you would leverage them for Noble Panacea's campaigns.
✨Prepare for Creative Collaboration
This role involves working closely with creative teams. Think of examples where you've successfully collaborated with designers or copywriters to create compelling ad content. Highlight your ability to balance data-driven decisions with creative storytelling, especially in the context of luxury branding.
