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For Companies At a Glance
- Tasks: Lead and scale the UK sales engine while closing strategic deals.
- Company: Nobi, a tech scale-up transforming care with AI-powered smart lights.
- Benefits: Competitive salary, performance incentives, and opportunity for meaningful impact.
- Why this job: Shape the future of care technology in a high-growth role.
- Qualifications: 8+ years B2B sales experience and strong network in senior living.
- Other info: Join a dynamic team with significant career growth potential.
The predicted salary is between 80000 - 120000 £ per year.
About Nobi
At Nobi, we turn real-time insight into proactive care through AI-powered smart lights. Our core product is a centrally ceiling-mounted smart light powered by advanced AI. With one infrastructure layer, we currently enable falls management, nurse call functionality and data-driven care time visibility that improves staffing efficiency and oversight. The result: safer residents, more efficient staff workflows and measurable operational and financial ROI. We are a well-funded European tech scale-up with strong market traction. The UK is a strategic growth market and a key focus for expansion.
The Opportunity
We are hiring a Director of Sales UK to lead and scale our commercial growth. This is a newly created role for a senior sales leader who combines:
- Strategic sales leadership
- Sales structure building
- Hands-on deal execution
- Strong existing UK senior living industry network
You will lead the development of the UK sales engine, working closely with the existing team while actively closing strategic deals yourself. The current team is lean and high-potential. As we validate and scale the model together, this role will grow significantly in scope and impact.
Key Responsibilities
- Build & Scale the UK Sales Engine: Define and refine UK sales strategy and segmentation. Implement structured pipeline management and forecasting discipline. Establish scalable processes and KPI frameworks. Prepare the team and structure for sustainable growth.
- Lead & Expand the Team: Lead and coach a small UK sales team. Drive accountability and performance culture. Recruit additional talent as the model proves scalable.
- Drive Revenue Personally: Own and close strategic, complex deals. Engage C-level stakeholders across care home groups. Represent Nobi at industry events and sector forums.
- Leverage Your Network: Activate and expand strong existing relationships within UK senior living. Open doors and accelerate sales cycles through credibility and sector expertise.
What We’re Looking For
- 8+ years of B2B sales experience, including leadership responsibility.
- Proven track record of personally closing complex, high-value deals.
- Experience building or scaling a sales structure.
- Strong existing network within the UK care home / senior living sector.
- Commercial gravitas and board-level engagement capability.
- Experience in healthcare, medtech, SaaS or solution-based selling is a strong advantage.
- High ownership mindset and comfort operating in a scale-up environment.
You are strategic, structured, hands-on and commercially driven. You are comfortable building something — not just managing what already exists.
Why Join Now?
- The UK is a top strategic growth market for Nobi. You will shape and lead its commercial trajectory.
- High-impact, high-growth role with significant future scope.
- Direct exposure to senior leadership and company strategy.
- Competitive salary with performance-based incentives.
- Opportunity to make meaningful social impact through technology.
Director of Sales UK in Warwick employer: NOBI
Contact Detail:
NOBI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Sales UK in Warwick
✨Tip Number 1
Network like a pro! Get out there and connect with folks in the senior living sector. Attend industry events, join relevant forums, and don’t be shy about reaching out to your existing contacts. Remember, it’s all about who you know!
✨Tip Number 2
Showcase your expertise! When you’re chatting with potential employers or partners, make sure to highlight your experience in closing complex deals. Share specific examples of how you’ve driven revenue in the past – numbers speak volumes!
✨Tip Number 3
Be proactive! Don’t wait for opportunities to come to you. Actively seek out strategic partnerships and potential clients. The more you put yourself out there, the better your chances of landing that Director of Sales role.
✨Tip Number 4
Apply through our website! We want to see your application and get to know you better. It’s a great way to show your interest in Nobi and the role. Plus, it makes it easier for us to keep track of your application!
We think you need these skills to ace Director of Sales UK in Warwick
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Director of Sales UK. Highlight your B2B sales experience, leadership roles, and any relevant achievements in the senior living sector. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your experience aligns with our mission at Nobi. Be sure to mention your existing network in the UK senior living industry – we love a good connection story!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to close complex deals and build sales structures. Numbers speak volumes, so include metrics where possible to show your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at NOBI
✨Know Your Product Inside Out
Before the interview, make sure you understand Nobi's smart light technology and how it impacts care in the senior living sector. Familiarise yourself with the features, benefits, and the unique selling points that set it apart from competitors. This knowledge will help you demonstrate your passion and expertise during the conversation.
✨Leverage Your Network
Since a strong existing network within the UK senior living sector is crucial for this role, come prepared to discuss your connections and how they can benefit Nobi. Think of specific examples where you've activated relationships to close deals or drive sales, and be ready to share these stories.
✨Showcase Your Strategic Thinking
Be ready to outline your vision for scaling the UK sales engine. Prepare to discuss your approach to defining sales strategies, implementing structured pipeline management, and establishing KPIs. This will show that you’re not just a hands-on executor but also a strategic leader who can drive sustainable growth.
✨Demonstrate Your Deal-Closing Skills
Since driving revenue personally is a key responsibility, prepare to share specific examples of complex, high-value deals you've closed in the past. Highlight your negotiation tactics and how you engage C-level stakeholders, as this will illustrate your capability to handle the demands of the role.