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For Companies At a Glance
- Tasks: Lead and scale Nobi's sales growth in the UK, driving strategic deals and team development.
- Company: Join a well-funded European tech scale-up revolutionising care with AI-powered smart lights.
- Benefits: Competitive salary, performance incentives, and the chance to make a real social impact.
- Other info: High-impact role with direct exposure to leadership and significant career growth opportunities.
- Why this job: Shape the future of care technology while leading a dynamic sales team in a growth market.
- Qualifications: 8+ years in B2B sales, strong network in UK senior living, and proven deal-closing skills.
The predicted salary is between 80000 - 120000 £ per year.
About Nobi
At Nobi, we turn real-time insight into proactive care through AI-powered smart lights. Our core product is a centrally ceiling-mounted smart light powered by advanced AI. With one infrastructure layer, we currently enable falls management, nurse call functionality and data-driven care time visibility that improves staffing efficiency and oversight. The result: safer residents, more efficient staff workflows and measurable operational and financial ROI. We are a well-funded European tech scale-up with strong market traction. The UK is a strategic growth market and a key focus for expansion.
The Opportunity
We are hiring a Director of Sales UK to lead and scale our commercial growth. This is a newly created role for a senior sales leader who combines:
- Strategic sales leadership
- Sales structure building
- Hands-on deal execution
- Strong existing UK senior living industry network
You will lead the development of the UK sales engine, working closely with the existing team while actively closing strategic deals yourself. The current team is lean and high-potential. As we validate and scale the model together, this role will grow significantly in scope and impact.
Key Responsibilities
- Build & Scale the UK Sales Engine
- Define and refine UK sales strategy and segmentation.
- Implement structured pipeline management and forecasting discipline.
- Establish scalable processes and KPI frameworks.
- Prepare the team and structure for sustainable growth.
- Lead & Expand the Team
- Lead and coach a small UK sales team.
- Drive accountability and performance culture.
- Recruit additional talent as the model proves scalable.
- Drive Revenue Personally
- Own and close strategic, complex deals.
- Engage C-level stakeholders across care home groups.
- Represent Nobi at industry events and sector forums.
- Leverage Your Network
- Activate and expand strong existing relationships within UK senior living.
- Open doors and accelerate sales cycles through credibility and sector expertise.
What We’re Looking For
- 8+ years of B2B sales experience, including leadership responsibility.
- Proven track record of personally closing complex, high-value deals.
- Experience building or scaling a sales structure.
- Strong existing network within the UK care home / senior living sector.
- Commercial gravitas and board-level engagement capability.
- Experience in healthcare, medtech, SaaS or solution-based selling is a strong advantage.
- High ownership mindset and comfort operating in a scale-up environment.
You are strategic, structured, hands-on and commercially driven. You are comfortable building something — not just managing what already exists.
Why Join Now?
- The UK is a top strategic growth market for Nobi.
- You will shape and lead its commercial trajectory.
- High-impact, high-growth role with significant future scope.
- Direct exposure to senior leadership and company strategy.
- Competitive salary with performance-based incentives.
- Opportunity to make meaningful social impact through technology.
Director of Sales UK in Royal Leamington Spa employer: NOBI
Contact Detail:
NOBI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Sales UK in Royal Leamington Spa
✨Network Like a Pro
Get out there and connect with people in the senior living industry. Attend events, join forums, and don’t be shy about reaching out to your existing contacts. Remember, it’s all about who you know, and a strong network can open doors for you!
✨Showcase Your Expertise
When you’re chatting with potential employers or at networking events, make sure to highlight your experience in closing complex deals. Share specific examples of how you’ve driven revenue and built sales structures in the past. This will help you stand out as a candidate who can deliver results.
✨Be Hands-On
Don’t just talk the talk; walk the walk! Be ready to roll up your sleeves and get involved in deal execution. Showing that you’re willing to lead by example will demonstrate your commitment and capability to drive the sales engine forward.
✨Apply Through Our Website
If you’re keen on joining Nobi, make sure to apply through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive and engaged!
We think you need these skills to ace Director of Sales UK in Royal Leamington Spa
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Director of Sales UK. Highlight your B2B sales experience, leadership roles, and any relevant achievements in the senior living sector. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your experience aligns with our mission at Nobi. Be sure to mention your existing network in the UK senior living industry – we love a good connection story!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to close complex deals and build sales structures. Numbers speak volumes, so include metrics where possible to show your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at NOBI
✨Know Your Product Inside Out
Before the interview, make sure you understand Nobi's AI-powered smart lights and how they improve care. Familiarise yourself with their features, benefits, and the impact they have on staffing efficiency and resident safety. This knowledge will help you demonstrate your genuine interest and ability to sell the product.
✨Leverage Your Network
Since a strong existing network within the UK senior living sector is crucial for this role, be prepared to discuss your connections and how you can activate them for Nobi. Think of specific examples where you've successfully leveraged relationships to close deals or drive sales in the past.
✨Showcase Your Sales Strategy Skills
Be ready to talk about your experience in building and scaling sales structures. Prepare to share specific strategies you've implemented in previous roles, especially those that led to significant revenue growth. Highlight your hands-on approach to deal execution and how you plan to refine Nobi's UK sales strategy.
✨Demonstrate Leadership and Coaching Ability
As you'll be leading a small sales team, it's important to convey your leadership style. Share examples of how you've coached teams to achieve high performance and accountability. Discuss how you plan to foster a culture of success at Nobi and what metrics you would use to measure progress.