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For Companies At a Glance
- Tasks: Lead and scale Nobi's UK sales engine while closing strategic deals.
- Company: Join a well-funded European tech scale-up transforming care with AI-powered smart lights.
- Benefits: Competitive salary, performance incentives, and the chance to make a social impact.
- Why this job: Shape the future of care technology in a high-growth role with direct leadership exposure.
- Qualifications: 8+ years in B2B sales, strong network in UK senior living, and proven deal-closing skills.
- Other info: Dynamic environment with significant career growth opportunities and a focus on innovation.
The predicted salary is between 80000 - 120000 £ per year.
About Nobi
At Nobi, we turn real-time insight into proactive care through AI-powered smart lights. Our core product is a centrally ceiling-mounted smart light powered by advanced AI. With one infrastructure layer, we currently enable falls management, nurse call functionality and data-driven care time visibility that improves staffing efficiency and oversight. The result: safer residents, more efficient staff workflows and measurable operational and financial ROI. We are a well-funded European tech scale-up with strong market traction. The UK is a strategic growth market and a key focus for expansion.
The Opportunity
We are hiring a Director of Sales UK to lead and scale our commercial growth. This is a newly created role for a senior sales leader who combines:
- Strategic sales leadership
- Sales structure building
- Hands‑on deal execution
- Strong existing UK senior living industry network
You will lead the development of the UK sales engine, working closely with the existing team while actively closing strategic deals yourself. The current team is lean and high‑potential. As we validate and scale the model together, this role will grow significantly in scope and impact.
Key Responsibilities
- Build & Scale the UK Sales Engine
- Define and refine UK sales strategy and segmentation.
- Implement structured pipeline management and forecasting discipline.
- Establish scalable processes and KPI frameworks.
- Prepare the team and structure for sustainable growth.
- Lead and coach a small UK sales team.
- Drive accountability and performance culture.
- Recruit additional talent as the model proves scalable.
- Own and close strategic, complex deals.
- Engage C‑level stakeholders across care home groups.
- Represent Nobi at industry events and sector forums.
- Activate and expand strong existing relationships within UK senior living.
- Open doors and accelerate sales cycles through credibility and sector expertise.
What We’re Looking For
- 8+ years of B2B sales experience, including leadership responsibility.
- Proven track record of personally closing complex, high‑value deals.
- Experience building or scaling a sales structure.
- Strong existing network within the UK care home / senior living sector.
- Commercial gravitas and board‑level engagement capability.
- Experience in healthcare, medtech, SaaS or solution‑based selling is a strong advantage.
- High ownership mindset and comfort operating in a scale‑up environment.
You are strategic, structured, hands‑on and commercially driven. You are comfortable building something — not just managing what already exists.
Why Join Now?
- The UK is a top strategic growth market for Nobi.
- You will shape and lead its commercial trajectory.
- High‑impact, high‑growth role with significant future scope.
- Direct exposure to senior leadership and company strategy.
- Competitive salary with performance‑based incentives.
- Opportunity to make meaningful social impact through technology.
Director of Sales UK in Manchester employer: NOBI
Contact Detail:
NOBI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Sales UK in Manchester
✨Network Like a Pro
Get out there and connect with people in the senior living industry. Attend events, join forums, and don’t be shy about reaching out to your existing contacts. Remember, it’s all about who you know and how you can leverage those relationships to get your foot in the door.
✨Showcase Your Expertise
When you’re chatting with potential employers or networking, make sure to highlight your experience in closing complex deals. Share specific examples of how you’ve driven revenue and built sales structures in the past. This will show them you’re not just talk; you’ve got the skills to back it up!
✨Be Hands-On
Don’t wait for opportunities to come to you. Be proactive in seeking out strategic deals and engaging with C-level stakeholders. Show that you’re ready to roll up your sleeves and get involved in the nitty-gritty of sales execution. This hands-on approach will set you apart from the competition.
✨Apply Through Our Website
If you’re keen on joining Nobi, make sure to apply through our website. It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in our mission and products!
We think you need these skills to ace Director of Sales UK in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Director of Sales UK. Highlight your B2B sales experience, leadership roles, and any relevant achievements in the senior living sector. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your experience aligns with our mission at Nobi. Be sure to mention your existing network in the UK care home industry – we love a good connection!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to close complex deals and build sales structures. Numbers speak volumes, so include metrics where possible to show your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at NOBI
✨Know Your Product Inside Out
Before the interview, make sure you understand Nobi's AI-powered smart lights and how they improve care. Familiarise yourself with their features, benefits, and the impact they have on staffing efficiency and resident safety. This knowledge will help you demonstrate your genuine interest and ability to sell the product.
✨Leverage Your Network
Since a strong existing network within the UK senior living sector is crucial for this role, come prepared with examples of how you've activated your connections in past roles. Be ready to discuss specific relationships and how they could benefit Nobi’s growth strategy.
✨Showcase Your Sales Strategy Skills
Prepare to discuss your approach to building and scaling a sales structure. Think about how you would define the UK sales strategy and what processes you would implement. Bring examples from your previous experience where you successfully built a sales engine or improved pipeline management.
✨Demonstrate Your Hands-On Approach
As this role requires hands-on deal execution, be ready to share stories of complex deals you've closed personally. Highlight your strategic thinking and how you engage C-level stakeholders. This will show that you’re not just a manager but someone who can drive revenue directly.