Digital Marketing Manager - Stablecoin Payments

The first time you used Face ID. The first time you used ChatGPT. The first time you called an Uber. Each one went from \"what's that?\" to \"how did we ever live without it?\" almost overnight. Moving money never got that moment. It's still slow, expensive and complicated.

Noah is the company fixing that. Instant settlement all around the world, on the local systems people already use and trust.

But here's the part that matters for this job. Somebody, somewhere, made every one of those moments spread. They put the right story in front of the right people, in the right channel, at the right time, and turned curiosity into a habit.

Stablecoins are on the cusp of their breakout moment. The product works, the category is being decided right now, and Noah is in pole position to win this race. We need someone to make sure the world hears it from us first.

The job:

This is the first dedicated digital marketing hire in the Noah marketing team. Not someone running one channel inside someone else's plan: the person who builds the growth engine, runs it, and makes it faster every single week. You'd sit with the Global Head of Marketing & Communications, work directly with the CEO and other leaders, and own every digital touchpoint between Noah and the market.

A new website is on its way, the CRM is ready to be put to work properly, and there's a queue of stories waiting to be told. You'd be the person who turns all of that into a machine that compounds: more reach, more pipeline, more deals.

What you'd actually own:

• Website. This is the big one. Co-own the launch of the new noah.com, then run it: landing pages, conversion rate, analytics, and making every page earn its place.
• SEO & AEO. Win the search results for payments and stablecoin terms. When someone asks ChatGPT, Claude, Perplexity or Google who to use, the answer should be Noah.
• Social. LinkedIn and X for the brand, the CEO and leadership. A content engine built to reach nine audience segments. One voice, sharp takes, relentless cadence.
• CRM & automation. Own HubSpot end to end. Lead scoring, segmentation, nurture flows and newsletters that turn a download into a demo.
• Funnel. Map every stage from first touch to signed contract, find the leaks and plug them. Weekly experiments, not quarterly guesses.
• Audiences. Grow the audiences we own: newsletter, community, event lists. Run paid and ABM campaigns across LinkedIn, X and Google that hit the exact accounts sales want to close, and only scale what works.
• Content & creative strategy. Decide what we say, where, and how it looks. Brief our designer, direct writers and agencies, and use AI to ship at a pace competitors can't match.
• Measurement. Attribution and dashboards that trace every pound to pipeline. You'll know which channel moved the number before anyone asks.

The interesting problem:

Everyone in this category says the same thing. Faster, cheaper, borderless. The same stock coins, the same webinars, the same LinkedIn carousels. Mastercard and Circle all sound safe, corporate and slightly interchangeable, and the companies around us keep getting bought by them. Noah is one of the few significant players in this market that isn't owned by a bank or a card network, and it has the largest coverage and most potential.

That independence is a licence to be louder, faster and sharper than any of them.

And the ground is moving. Buyers now ask AI assistants before they ever open Google, and most of the category is still marketing like it's 2019. You would get first go at owning where Noah shows up: in the feed, in the inbox, in the search results and in the answers.

You'll do well here if:

• You're a mid-weight to senior digital marketer who has grown a B2B brand, ideally in fintech, payments, crypto or SaaS.
• You build rather than delegate. You're as happy inside HubSpot workflows as you are in a content calendar.
• You're fast and you finish things to a high quality. Multi-tasking is essential.
• Numbers drive your decisions. You build the dashboard before you launch the campaign.
• You write well, know SEO inside out, and you're already obsessed with how AI is rewriting search.
• You've run and optimised paid campaigns on X, from targeting and creative testing to bidding and budget, with the results to prove it.
• You're proficient in AI tooling and use it to multiply your output.

Be honest; this isn't for you if:

• You want a big team and a playbook to follow.
• You only want to own one channel.
• You need the full written and approved brief before you start.
• You'd rather report on the numbers than move them.
• You're not naturally ambitious, collaborative and competitive.

No degree required. We care what you've grown and how fast you got good.

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