Digital Advertising Manager
- Develop and execute integrated digital advertising strategies aligned with business and client goals.
- Identify opportunities to increase online visibility, customer acquisition, and return on investment (ROI).
- Recommend channel mix, audience targeting, and media allocation strategies.
- Stay informed on digital advertising trends, technologies, and best practices.
Digital Advertising Manager
- Plan, launch, manage, and optimise campaigns across:
- Google Ads
- Microsoft Advertising
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- TikTok Ads
- YouTube Ads
- Programmatic Display Platforms
- Manage search, display, remarketing, shopping, video, native, and social advertising campaigns.
- Monitor campaign performance and implement optimisation strategies.
Digital Advertising Manager
- Manage monthly and annual advertising budgets.
- Forecast spend and campaign performance.
- Ensure efficient allocation of media budgets to maximise returns.
- Monitor budget pacing and profitability.
Digital Advertising Manager
- Analyse advertising performance data and identify areas for improvement.
- Optimise key metrics including:
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Conversion Rate (CVR)
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Customer Acquisition Cost (CAC)
- Conduct A/B testing on audiences, creatives, ad copy, landing pages, and bidding strategies.
Digital Advertising Manager
- Track campaign performance using analytics tools and reporting platforms.
- Produce regular performance reports and strategic recommendations.
- Develop dashboards and performance insights for stakeholders and clients.
- Monitor attribution models and conversion tracking accuracy.
Digital Advertising Manager
- Conduct customer, competitor, and market analysis.
- Identify audience segments and targeting opportunities.
- Develop buyer personas and customer journey strategies.
- Evaluate emerging advertising channels and technologies.
Digital Advertising Manager
- Build strong relationships with clients and internal stakeholders.
- Present campaign performance and recommendations.
- Manage expectations and ensure campaigns meet agreed objectives.
- Support business development and client retention initiatives.
Digital Advertising Manager
- Mentor and support Digital Advertising Executives and Paid Media Specialists.
- Share knowledge and best practices across the marketing team.
- Assist with recruitment, onboarding, and professional development activities.
- Coordinate activities with creative, SEO, content, and web development teams.
Digital Advertising Manager
- Ensure advertising activity complies with:
- GDPR and UK Data Protection requirements
- Advertising Standards Authority (ASA) regulations
- Google, Meta, LinkedIn, and platform advertising policies
- Maintain high standards of data accuracy and campaign governance.
- 4+ years' experience in digital advertising, paid media, or performance marketing.
- Proven experience managing multi-channel digital advertising campaigns.
- Strong understanding of:
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager
- Microsoft Advertising
- Meta Ads Manager
- LinkedIn Campaign Manager
- Experience managing advertising budgets and performance targets.
- Strong analytical and problem-solving skills.
- Excellent communication, presentation, and stakeholder management abilities.
- Advanced Microsoft Excel and reporting skills.
Digital Advertising Manager
- Agency experience managing multiple client accounts.
- Experience with e-commerce advertising and lead-generation campaigns.
- Knowledge of:
Programmatic Advertising
Display & Video 360 (DV360)
SEO
Conversion Rate Optimisation (CRO)
Marketing Automation Platforms
- Experience using Looker Studio, SEMrush, Ahrefs, HubSpot, or Salesforce.
- Relevant professional experience in digital advertising and campaign management.
Digital Advertising Manager
- Google Ads Certifications
- Google Analytics Certification
- Microsoft Advertising Certification
- Meta Blueprint Certification
- CIM Level 4 or Level 6 Qualification
- Degree in Marketing, Advertising, Business, Data Analytics, or a related field
Digital Advertising Manager
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Revenue generated from advertising campaigns
- Lead volume and lead quality
- Conversion Rate (CVR)
- Click-Through Rate (CTR)
- Customer Acquisition Cost (CAC)
- Budget utilisation and efficiency
- Client retention and satisfaction
- Achievement of campaign objectives
Digital Advertising Manager
- Immediate in-person interviews
Digital Advertising Manager in City of London employer: No1 Legal and Professional
As a leading employment agency, No1 Legal and Professional offers a dynamic work environment where legal secretaries can thrive. With a strong focus on employee development, we provide ongoing training and support, ensuring that our team members are well-equipped to excel in their roles. Our collaborative culture fosters meaningful connections and opportunities for growth, making us an excellent employer for those seeking a rewarding career in the legal sector.
Contact Details:
No1 Legal and Professional Recruitment Team
