PPC Manager
- Develop and execute PPC strategies aligned with client objectives and budgets.
- Manage paid advertising campaigns across Google Ads, Microsoft Advertising (Bing Ads), Meta Ads, LinkedIn Ads, TikTok Ads, and other relevant platforms.
- Build, launch, and optimise search, display, remarketing, shopping, video, and social campaigns.
- Perform audience targeting, keyword research, and competitor analysis.
- Manage campaign budgets and allocate spend effectively.
PPC Manager
- Monitor campaign performance daily and identify optimisation opportunities.
- Improve key metrics including:
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Conduct A/B testing of ad copy, landing pages, creatives, and bidding strategies.
- Optimise account structures and bidding models to improve campaign efficiency.
PPC Manager
- Analyse campaign performance using data and insights.
- Create regular client reports and performance dashboards.
- Track and report on KPIs and campaign objectives.
- Provide actionable recommendations to improve future performance.
- Use tools such as GA4, Looker Studio, SEMrush, Ahrefs, and platform analytics.
PPC Manager
- Present campaign results and recommendations to clients.
- Participate in client meetings, reviews, and strategy sessions.
- Build strong relationships with stakeholders and ensure client satisfaction.
- Respond proactively to campaign performance issues and opportunities.
PPC Manager
- Implement conversion tracking and event measurement.
- Monitor attribution models and campaign tracking accuracy.
- Collaborate with developers on landing page implementation and tracking requirements.
PPC Manager
- Work closely with account managers, SEO specialists, content teams, and designers.
- Share PPC insights to support wider digital marketing strategies.
- Mentor PPC Executives and support junior team development where required.
- 3+ years' experience managing PPC campaigns within an agency or in-house digital marketing environment.
- Strong experience with:
- Google Ads
- Microsoft Advertising
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Ads Manager
- Proven experience managing advertising budgets and achieving performance targets.
- Strong analytical and data interpretation skills.
- Excellent communication and presentation abilities.
- Ability to manage multiple client accounts simultaneously.
PPC Manager
- Experience with e-commerce advertising campaigns.
- Knowledge of programmatic advertising platforms.
- Experience with LinkedIn Ads, TikTok Ads, and YouTube Advertising.
- Familiarity with CRM systems and lead generation campaigns.
- Understanding of SEO and conversion rate optimisation (CRO).
PPC Manager
- Immediate in-person interviews
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PPC Manager in London employer: No1 Legal and Professional Careers
Join a thriving family law practice in the heart of central London, where you will be part of a supportive and dynamic team dedicated to providing exceptional legal services. With a strong emphasis on professional development, employees are encouraged to grow their skills and advance their careers in a collaborative environment that values work-life balance and employee well-being. This role offers the unique advantage of working in a vibrant city, surrounded by a wealth of cultural and professional opportunities.
Contact Details:
No1 Legal and Professional Careers Recruitment Team
