At a Glance
- Tasks: Lead product marketing for beauty categories, driving growth and commercial success.
- Company: Join Tropic, a fast-growing beauty brand with a mission for sustainability.
- Benefits: Enjoy hybrid working, generous holiday, private medical insurance, and a vibrant office culture.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Be part of an innovative team shaping the future of beauty products.
- Qualifications: Experience in beauty product marketing and a passion for storytelling.
The predicted salary is between 55000 - 55000 £ per year.
About The Roles
We are looking for three exceptional Senior Product Marketing Managers, each responsible for leading the commercial success of a core product portfolio at
Tropic: Skincare; Makeup, Tanning & Sun Care; and Body Care & Wellness.
This rare opportunity is for a highly strategic, commercially savvy, beauty-obsessed marketer to partner closely with the Product Development Manager in their category.
You will shape how products are developed, positioned, launched and grown, turning innovation into category growth and commercial success.
Over the product life cycle you will handle strategy, positioning, launch, education, advocacy and commercial performance, ensuring every product has a clear role in the portfolio and the strongest chance of success in market.
Success will be measured through category sales growth, launch performance, product contribution and margin improvement.
Key Responsibilities
- Category Growth & Commercial Performance
- Own the product marketing strategy for your category with accountability for sales growth, performance and margin improvement.
- Partner closely with the Product Development Manager to refine product strategy, portfolio priorities and growth opportunities.
- Identify opportunities across hero products, whitespace, repromoted, pricing, bundling, gifting, cross‑sell and portfolio mix.
- Support product refinements and portfolio optimisation where needed.
- Use performance data, consumer insight and market context to drive better outcomes.
- Strategic Partnership with Product Development
- Work alongside the Product Development Manager from concept through to launch and optimisation.
- Bring the consumer, brand and commercial lens into product development from the outset.
- Contribute to proposition development, pricing, pack architecture and portfolio logic.
- Be actively involved in product testing and development sign‑off to ensure a best‑in‑class standard.
- Product Positioning & Storytelling
- Develop compelling, differentiated and conversion‑focused product stories for both new and existing products.
- Translate technical product truth into clear, persuasive consumer messaging.
- Build narratives that explain who the product is for, why it matters and why Tropic is uniquely placed to win.
- Bring a strong understanding of beauty consumer behaviour and category trends into every brief and launch.
- Launch & Go‑To‑Market Leadership
- Lead the go‑to‑market strategy for all launches within your category.
- Build launch narratives, messaging hierarchies and reasons to believe.
- Brief and align cross‑functional teams across Creative, Content, PR, Social, Digital, CRM, Education and Commercial.
- Ensure launches are fully supported across all channels.
- Partner with PR and influencer teams to drive advocacy, relevance and external buzz.
- Own product asset direction, ensuring all visuals maximise desirability and conversion.
- Ambassador Education & Sales Enablement
- Create clear, compelling and highly sellable product education materials.
- Equip Ambassadors with the language, confidence and product understanding to sell effectively.
- Develop launch toolkits, product guides and comparison materials.
- Translate complexity into clear, compelling selling language.
- Portfolio Leadership & Lifecycle Management
- Take responsibility for the full health of the category, not just NPD.
- Ensure hero products, core lines and underleveraged products are marketed effectively.
- Identify opportunities to refresh, reposition or rationalise products.
- Support decisions around discontinuation, renovation and relaunch.
- Ensure the portfolio remains clear, competitive and commercially strong.
Essential Experience
- Significant experience in product marketing, brand marketing or category marketing within beauty.
- Proven track record of launching products that delivered strong commercial results.
- Experience influencing product proposition and go‑to‑market strategy.
- Strong understanding of the product lifecycle.
- Experience working cross‑functionally with key teams.
- Strong commercial instinct and understanding of what drives product success.
Skills & Capabilities
- Exceptional product storytelling and messaging ability.
- Strong grasp of consumer psychology and what drives purchase.
- Commercially sharp, with strong instinct for sales, profitability and category opportunity.
- Strong visual taste and creative judgement.
- Excellent at briefing and influencing cross‑functional teams.
- Highly organised and capable of managing multiple priorities in a fast‑paced environment.
- Confident operating with senior stakeholders.
- Deep category passion and product sensitivity.
Who You Are
You are commercially driven, strategically strong and deeply immersed in beauty.
You care about formulas, textures, claims, performance, packaging and positioning, and how they connect to commercial success.
- You Are Also
- Beauty‑obsessed and genuinely immersed in your category.
- A strong storyteller with a sharp instinct for what will resonate.
- Commercially aware and motivated by performance.
- Entrepreneurial, proactive and full of ideas.
- Hands‑on and comfortable operating at pace.
- Confident, collaborative and able to influence.
- Ambitious and energised by building things properly.
What We Offer
- Full‑time role, Monday to Friday, 9am to 5pm.
- Location: Tropic HQ is a short walk from Beddington Lane Tram stop, with direct links to East Croydon and Wimbledon.
- Hybrid working: blend of office and remote with a minimum of 3 days in the office.
- Starting salary from £55,000 per annum.
- Benefits: hybrid working, up to 33 days’ holiday, enhanced family leave, private medical insurance, medication plan, life insurance (all after qualifying period).
EAP, generous product allowance and 50% discount for family and friends, retailer discounts, cycle‑to‑work and electric car schemes, free breakfast bar, dog‑friendly HQ with chill zone and pool table, on‑site parking, regular social events and well‑being treats throughout the year.
- Start date: immediate.
- About Tropic
Susie, our Founder and CEO, started Tropic Skincare as a teenager, selling homemade body scrubs at Greenwich Market to help her mum pay the bills.
She sold out on her first day, and the incredible response made her realise she had started something quite special.
We still sell that iconic body scrub, and it sits alongside an extensive range of award‑winning skincare and beauty products that have made us one of the UK’s fastest‑growing beauty businesses.
Our brand is certified vegan, cruelty‑free and Carbon Neutral, and our purpose is to create a healthier, greener, more empowered world.
We’re looking for creative and ambitious people who share our vision and get excited about beauty that’s both innovative and sustainable.
If you’re passionate about skincare and have a genuine desire to empower communities across the globe, you could be a great fit.
Tropic's Commitment to Equal Opportunities
Our team is as diverse as it is talented because at Tropic, we cultivate a culture of respect and belonging.
We value every candidate, respect protected characteristics and never discriminate.
We also provide reasonable accommodations for applicants with disabilities at every stage of the hiring process.
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Contact Details:
No.4 Design Company Limited Recruitment Team
