At a Glance
- Tasks: Lead Tropic's social vision and elevate our brand across platforms, especially TikTok.
- Company: Join a fast-growing beauty brand committed to vegan and cruelty-free products.
- Benefits: Enjoy hybrid working, up to 33 days holiday, and a range of wellness perks.
- Other info: Dynamic, dog-friendly HQ with chill zones and regular social events.
- Why this job: Shape impactful social strategies and work closely with inspiring leaders like Susie Ma.
- Qualifications: 8-10 years in social media, with strong leadership and platform expertise.
The predicted salary is between 60000 - 80000 € per year.
As Head of Social, you will shape and lead Tropic's social vision across every platform. This is a senior leadership role for someone with the presence and credibility to inspire a talented team, while partnering closely with our Founder, Susie Ma, and Managing Director, Carlton Connell.
You'll take us beyond business-as-usual social. With a platform-first mindset, you'll unlock bold, commercially driven growth, particularly accelerating TikTok as a powerful sales and community channel. At the same time, you'll elevate and amplify Susie's personal brand during her time as a guest Dragon on Dragons' Den, ensuring we maximise this cultural moment with clarity, creativity and impact.
Key Responsibilities
- Strategic Leadership & Innovation
- Founder Brand Building: Partner directly with Susie Ma to develop her personal brand across LinkedIn, Instagram, and TikTok, translating her journey as a CEO and Dragon into raw, authentic, and high-impact content.
- Platform Evolution: Lead the expansion into new channels, specifically driving the strategy for TikTok to become a core engine for growth and community engagement.
- Data-Driven Growth: Implement a rigorous test and learn culture, using data and insights to prove the ROI of social activities and refine content strategies based on what truly resonates.
- Team Leadership & Execution
- Team Management: Lead and mentor the organic social media team, providing clear direction, prioritisation and professional development.
- Senior Stakeholder Management: Act as a senior voice in the room, possessing the leadership to push for innovative, high-engagement content over traditional corporate messaging.
- Community Integration: Ensure our 20,000+ Ambassadors remain central to our social storytelling, equipping them with the inspiration and tools to share the Tropic story authentically.
- Cross-Functional Collaboration
- Integrated Campaigns: Work closely with Creative, Digital, PR, and Performance teams to ensure social content is joined-up and consistent across the full marketing mix.
- Brand Experience: Ensure the social strategy aligns with the broader Brand and Growth objectives, balancing commercial needs with deep emotional brand connection.
What We're Looking For
- Extensive Experience: Minimum 8–10 years' experience in social media and content, ideally with a background in luxury beauty, lifestyle, or high-growth D2C brands.
- Leadership Skill: Proven experience managing teams and high-profile personal/founder brands. You are a leader who can earn trust and push boundaries with senior executives.
- Platform Mastery: A deep, native understanding of the full social landscape (TikTok, Instagram, LinkedIn, etc.) and how to tailor content to each.
- Resilience & Persuasion: The ability to navigate strong opinions and land creative ideas through the use of data, examples, and strategic rationale.
- Purpose-Driven: A passionate advocate for Tropic's "Infinite Purpose," ensuring our 10% for the World commitment is woven meaningfully into our social narrative.
What We Offer
- Employment Type: Full‐time, Monday to Friday, 9am to 5pm.
- Location: Tropic HQ is a short walk from Beddington Lane Tram stop, with direct links to East Croydon and Wimbledon.
- Hybrid Working: Blend of office and remote working with a minimum of 3 days in the office.
- Salary: Competitive.
- Benefits: Hybrid working, up to 33 days holiday, enhanced family leave, private medical insurance, Medicash plan, life insurance, EAP through Wisdom App, generous product allowance and 50% discount for family and friends, access to retailer discounts, cycle to work and electric car schemes, free breakfast bar, dog‐friendly HQ with chill zone and pool table, on‐site parking, regular social events, and well‐being treats.
- Start Date: Immediate.
About Tropic
Tropic Skincare is a fast‐growing beauty brand focused on vegan, cruelty‐free, and carbon‐neutral products. Our purpose is to create a healthier, greener, and more empowered world.
Tropic's Commitment to Equal Opportunities
Our team is as diverse as it is talented. We cultivate a culture of respect and belonging, value every candidate, and provide reasonable accommodations for applicants with disabilities at every stage of the hiring process.
Head of Social in London employer: No.4 Design Company Limited
Tropic Skincare is an exceptional employer that champions creativity and innovation, particularly in the dynamic role of Head of Social. With a vibrant work culture that prioritises employee well-being and professional growth, team members enjoy a hybrid working model, generous holiday allowances, and unique perks like a dog-friendly HQ and regular social events. Located conveniently near Beddington Lane Tram stop, Tropic offers a supportive environment where passionate individuals can thrive while contributing to a purpose-driven mission of creating a healthier, greener world.
Contact Detail:
No.4 Design Company Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those connected to Tropic. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your social savvy! Create a personal brand on platforms like TikTok and Instagram that reflects your understanding of social media trends. This is your chance to demonstrate how you can elevate Tropic's social vision.
✨Tip Number 3
Prepare for the interview by thinking about how you can drive data-driven growth. Have examples ready that showcase your ability to use insights to refine strategies and prove ROI. We love a numbers person!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the Tropic team.
We think you need these skills to ace Head of Social in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for social media and Tropic's mission shine through. We want to see how your values align with our purpose-driven approach!
Tailor Your Content:Make sure to customise your application to highlight your experience with platforms like TikTok and Instagram. Show us how you've driven growth and engagement in previous roles – we love a good success story!
Be Authentic:We appreciate authenticity, so don’t be afraid to share your unique voice and perspective. Whether it’s your leadership style or creative ideas, let us know what makes you stand out from the crowd.
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. It helps us keep everything organised and ensures your application gets into the right hands!
How to prepare for a job interview at No.4 Design Company Limited
✨Know Your Platforms
Make sure you have a solid understanding of the social media landscape, especially TikTok, Instagram, and LinkedIn. Be ready to discuss how you would tailor content for each platform and share examples of successful campaigns you've led in the past.
✨Showcase Your Leadership Style
As a senior role, they’ll want to see your leadership skills in action. Prepare to talk about how you’ve managed teams, mentored talent, and fostered a culture of innovation. Bring specific examples that highlight your ability to inspire and drive results.
✨Data-Driven Decisions
Be prepared to discuss how you use data to inform your social strategies. They’re looking for someone who can implement a test-and-learn culture, so come armed with examples of how you’ve used insights to refine content and prove ROI.
✨Align with Their Purpose
Tropic is all about creating a healthier, greener world. Make sure you understand their 'Infinite Purpose' and be ready to discuss how you would weave this commitment into your social narrative. Show them you’re not just about numbers, but also about making a meaningful impact.
