At a Glance
- Tasks: Lead Tropic's social vision and elevate our brand across all platforms, especially TikTok.
- Company: Join a fast-growing beauty brand committed to vegan and cruelty-free products.
- Benefits: Enjoy hybrid working, up to 33 days holiday, and a range of wellness perks.
- Other info: Dynamic, inclusive culture with opportunities for professional growth and creativity.
- Why this job: Shape impactful social strategies and work closely with inspiring leaders like Susie Ma.
- Qualifications: 8-10 years in social media, with strong leadership and platform mastery.
The predicted salary is between 60000 - 80000 € per year.
About The Role
As Head of Social, you will shape and lead Tropic’s social vision across every platform. This is a senior leadership role for someone with the presence and credibility to inspire a talented team, while partnering closely with our Founder, Susie Ma, and Managing Director, Carlton Connell. You’ll take us beyond business-as-usual social. With a platform-first mindset, you’ll unlock bold, commercially driven growth, particularly accelerating TikTok as a powerful sales and community channel. At the same time, you’ll elevate and amplify Susie’s personal brand during her time as a guest Dragon on Dragons’ Den, ensuring we maximise this cultural moment with clarity, creativity and impact.
Key Responsibilities
- Strategic Leadership & Innovation
- Founder Brand Building: Partner directly with Susie Ma to develop her personal brand across LinkedIn, Instagram, and TikTok, translating her journey as a CEO and Dragon into raw, authentic, and high-impact content.
- Platform Evolution: Lead the expansion into new channels, specifically driving the strategy for TikTok to become a core engine for growth and community engagement.
- Data-Driven Growth: Implement a rigorous test and learn culture, using data and insights to prove the ROI of social activities and refine content strategies based on what truly resonates.
- Team Leadership & Execution
- Team Management: Lead and mentor the organic social media team, providing clear direction, prioritisation and professional development.
- Senior Stakeholder Management: Act as a senior voice in the room, possessing the leadership to push for innovative, high-engagement content over traditional corporate messaging.
- Community Integration: Ensure our 20,000+ Ambassadors remain central to our social storytelling, equipping them with the inspiration and tools to share the Tropic story authentically.
- Cross-Functional Collaboration
- Integrated Campaigns: Work closely with Creative, Digital, PR, and Performance teams to ensure social content is joined-up and consistent across the full marketing mix.
- Brand Experience: Ensure the social strategy aligns with the broader Brand and Growth objectives, balancing commercial needs with deep emotional brand connection.
What We’re Looking For
- Extensive Experience: Minimum 8–10 years’ experience in social media and content, ideally with a background in luxury beauty, lifestyle, or high-growth D2C brands.
- Leadership Skill: Proven experience managing teams and high-profile personal/founder brands. You are a leader who can earn trust and push boundaries with senior executives.
- Platform Mastery: A deep, native understanding of the full social landscape (TikTok, Instagram, LinkedIn, etc.) and how to tailor content to each.
- Resilience & Persuasion: The ability to navigate strong opinions and land creative ideas through the use of data, examples, and strategic rationale.
- Purpose-Driven: A passionate advocate for Tropic's "Infinite Purpose," ensuring our 10% for the World commitment is woven meaningfully into our social narrative.
What We Offer
- Employment Type: Full‑time, Monday to Friday, 9am to 5pm.
- Location: Tropic HQ is a short walk from Beddington Lane Tram stop, with direct links to East Croydon and Wimbledon.
- Hybrid Working: Blend of office and remote working with a minimum of 3 days in the office.
- Salary: Competitive.
- Benefits: Hybrid working, up to 33 days holiday, enhanced family leave, private medical insurance, Medicash plan, life insurance, EAP through Wisdom App, generous product allowance and 50% discount for family and friends, access to retailer discounts, cycle to work and electric car schemes, free breakfast bar, dog‑friendly HQ with chill zone and pool table, on‑site parking, regular social events, and well‑being treats.
- Start Date: Immediate.
About Tropic
Tropic Skincare is a fast‑growing beauty brand focused on vegan, cruelty‑free, and carbon‑neutral products. Our purpose is to create a healthier, greener, and more empowered world.
Tropic's Commitment to Equal Opportunities
Our team is as diverse as it is talented. We cultivate a culture of respect and belonging, value every candidate, and provide reasonable accommodations for applicants with disabilities at every stage of the hiring process.
Head of Social employer: No.4 Design Company Limited
Tropic Skincare is an exceptional employer that champions creativity and innovation in the beauty industry, offering a vibrant work culture where employees are empowered to make a meaningful impact. With a strong commitment to personal and professional growth, team members benefit from extensive support, hybrid working options, and a range of generous perks, all while contributing to a purpose-driven mission focused on sustainability and community engagement. Located conveniently near transport links, Tropic HQ fosters a collaborative environment that celebrates diversity and well-being, making it an ideal place for passionate individuals to thrive.
Contact Detail:
No.4 Design Company Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Tropic. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your social savvy! Create a mini portfolio of your best social media campaigns or content strategies. This will not only showcase your skills but also demonstrate your understanding of platform evolution, especially on TikTok.
✨Tip Number 3
Be ready to discuss data! Prepare examples of how you've used data to drive growth in previous roles. This will resonate well with the team at Tropic, as they value a test-and-learn culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Tropic family.
We think you need these skills to ace Head of Social
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for social media and Tropic's mission shine through. We want to see how your values align with our purpose-driven approach!
Tailor Your Content:Make sure to customise your application to highlight your experience with platforms like TikTok and Instagram. Show us how you've driven growth and engagement in previous roles – we love a good success story!
Be Authentic:We appreciate authenticity, so don’t be afraid to share your unique voice and perspective. Whether it’s your leadership style or creative ideas, let us know what makes you stand out from the crowd.
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. It helps us keep everything organised and ensures your application gets into the right hands!
How to prepare for a job interview at No.4 Design Company Limited
✨Know Your Platforms Inside Out
As the Head of Social, you'll need to demonstrate a deep understanding of TikTok, Instagram, and LinkedIn. Research the latest trends and successful campaigns on these platforms, and be ready to discuss how you would tailor content for each to drive engagement and growth.
✨Showcase Your Leadership Style
This role requires strong team management skills. Prepare examples of how you've led teams in the past, particularly in high-pressure environments. Highlight your approach to mentoring and developing talent, as well as how you foster a culture of innovation and creativity.
✨Bring Data to the Table
Tropic values a data-driven approach. Be prepared to discuss how you've used analytics to inform social strategies and prove ROI. Share specific examples of campaigns where data insights led to significant improvements or shifts in strategy.
✨Align with Tropic's Purpose
Familiarise yourself with Tropic's commitment to sustainability and their 'Infinite Purpose'. Think about how you can weave this ethos into your social media strategies. Be ready to discuss how you would amplify Susie Ma's personal brand while staying true to these values.
