Digital Designer in Croydon

This is an opportunity for a digitally-minded designer to help shape how Tropic shows up across our most important online touchpoints. Supporting the Lead Digital Designer, you’ll bring campaigns to life across website, email, CRM and paid media, blending brand storytelling with performance thinking. You’ll play a hands-on role in creating high-impact digital assets that are visually compelling, conversion-conscious and aligned to our evolving brand. Working closely with Creative, Digital and CRM teams, you’ll help translate campaign ideas into platform-native executions, using performance insights to continuously refine and elevate our output. This role is perfect for someone who loves fast-paced retail, thrives on collaboration, and is excited by the intersection of brand, data and digital experience. You’ll have the space to contribute ideas, test creative approaches and grow your craft within a purpose-led beauty brand.

Key Responsibilities

• Create and develop digital campaign assets across CRM, paid social and web.
• Translate campaign concepts into consistent, on-brand creative across platforms.
• Develop variations for testing and performance optimisation under the guidance of the Lead Digital Designer.
• Contribute to improving the visual look and feel of the website.
• Support the design of landing pages and key web journeys with conversion best practices in mind.
• Work with the digital design team to ensure accurate implementation of designs.
• Create high-performing email templates and campaign assets.
• Contribute to the evolution of email design systems to improve engagement and click-through rates.
• Collaborate with CRM teams to refine creative based on performance insights.
• Produce performance-driven creative for paid social and display channels.
• Create asset variations tailored to platform best practices.
• Collaborate with the Digital team to optimise creative based on data and testing insights.
• Support the consistent application and evolution of brand guidelines across digital channels.
• Ensure consistency across all digital outputs.
• Support creative research and stay up to date with design trends, emerging technologies, and best practices to ensure digital work remains fresh, relevant, and competitive.

What We’re Looking For

• 3+ years’ experience in digital design, ideally within retail, beauty or a D2C brand.
• Strong portfolio demonstrating campaign-led digital creative.
• Excellent typography, layout, and visual storytelling skills.
• Experience designing across website, email, and paid channels.
• Awareness of digital marketing principles (CRO, A/B testing, user journeys, funnel stages).
• Knowledge of platform-specific creative best practices.
• Comfortable using performance data to inform design decisions.
• Advanced proficiency in Adobe Creative Suite, specifically in Photoshop with great knowledge of Figma.
• Experience designing responsive web and email layouts.
• Animation skills and experience using After Effects.
• Highly organised, detail-oriented and comfortable managing multiple projects in a fast-moving environment.

What We Offer

• Employment Type: This role is offered full-time, Monday to Friday, 9am to 5pm.
• Location: Tropic HQ is a short walk from Beddington Lane Tram stop, with direct links to East Croydon and Wimbledon.
• Hybrid Working: Enjoy a blend of office and remote working with a minimum of 3 days in the office Monday to Wednesday.
• Salary: Starting from £35,000 per annum.
• Benefits: Hybrid working, up to 33 days’ holiday. Enhanced family leave, Private Medical Insurance, Medicash plan, life insurance (All available after a qualifying period). EAP through the Wisdom App, generous product allowance and 50% discount for family and friends, access to retailer discounts, Cycle to Work and Electric Car schemes, free breakfast bar, dog-friendly HQ with a chill zone and pool table, on-site parking, regular social events, and plenty of well-being treats throughout the year.
• Start Date: Immediate.

About Tropic

Susie, our Founder and CEO, started Tropic Skincare as a teenager, selling homemade body scrubs at Greenwich Market to help her mum pay the bills. She sold out on her first day, and the incredible response made her realise she had started something quite special. We still sell that iconic body scrub, and it sits alongside an extensive range of award-winning skincare and beauty products that have made us one of the UK’s fastest-growing beauty businesses. Our brand is certified vegan, cruelty-free and CarbonNeutral®, and our infinite purpose is to create a healthier, greener, more empowered world. And that’s where you come in! We’re looking for creative and ambitious people who share our vision and get excited about beauty that’s both innovative and sustainable. If you’re passionate about skincare and have a genuine desire to empower communities across the globe, you could be a great fit. Apply now if you’re ready to join a vibrant team who believes beauty knows no bounds!

Tropic's Commitment to Equal Opportunities

Our team is as diverse as it is talented because at Tropic, we go the extra mile to cultivate a culture of respect and belonging. We value every candidate, respect protected characteristics and never discriminate. We also provide reasonable accommodations for applicants with disabilities at every stage of the hiring process, so if this is something you need, please let our recruitment team know at the earliest opportunity! Ultimately, the most important thing for us is hiring the best person for the job, so we focus on skills, experience, and qualifications to ensure our process is fair and that our candidates always have a great experience with Tropic.