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- Tasks: Lead paid media and affiliate marketing strategies for exciting pop culture brands.
- Company: Join a top player in licensed pop culture merchandise, collaborating with iconic entertainment partners.
- Benefits: Enjoy a hybrid work model, competitive salary, and the chance to work on innovative projects.
- Why this job: Be at the forefront of fandom and innovation while making an impact in the pop culture space.
- Qualifications: 5+ years in digital marketing with expertise in D2C/B2C growth and a passion for pop culture.
- Other info: This is a permanent role based in Welwyn Garden City, perfect for creative and analytical minds.
The predicted salary is between 28000 - 36000 £ per year.
I'm partnered with a leader in officially licensed pop culture merchandise in their search for a Growth Manager to take ownership of paid media, affiliate marketing, and programmatics across multiple D2C and B2C brands.
My client operates at the crossroads of fandom and innovation, delivering standout collectible products that connect with gaming, movie, and comic fans worldwide. Collaborating with major entertainment partners like SEGA, PlayStation, Ghostbusters, and Netflix, they bring to market everything from miniature retro arcades to quirky duck collectibles and premium licensed merch.
What You'll Do:
- Own and execute paid acquisition strategies across Meta, Google, and programmatic platforms.
- Manage and scale affiliate marketing programmes to drive customer acquisition.
- Optimise paid media budgets for maximum ROI and performance.
- Collaborate with design and content teams to brief in creative for ad campaigns.
- Report weekly on KPIs and trends, providing data-led recommendations.
- Support email and CRM growth initiatives with a performance lens.
- Identify emerging channels and test innovative growth tactics.
What You'll Need:
- 5+ years in digital marketing, managing paid channels across multiple platforms.
- Proven experience in D2C/B2C growth - e-commerce preferred.
- Expert in PPC, programmatic buying, and affiliate marketing.
- Confident budget owner with strong analytical skills and commercial mindset.
- Strong communicator with experience briefing creatives and working cross-functionally.
- A passion for pop culture, gaming, and staying on the pulse of digital trends.
If this sounds like your kind of role, send your CV for immediate consideration.
Growth Manager employer: NMS Recruit Limited
Contact Detail:
NMS Recruit Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in paid media and affiliate marketing. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Showcase your passion for pop culture by engaging with relevant communities online. Whether it's through social media or forums, being active in these spaces can provide insights and demonstrate your enthusiasm for the industry.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised paid media budgets in the past. Having data-driven results at your fingertips will impress interviewers and show that you can deliver ROI effectively.
✨Tip Number 4
Network with professionals in the e-commerce and digital marketing sectors. Attend industry events or webinars to connect with others who share your interests, as personal connections can often lead to job opportunities.
We think you need these skills to ace Growth Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in managing paid channels and D2C/B2C growth. Use specific examples that demonstrate your expertise in PPC, programmatic buying, and affiliate marketing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for pop culture and gaming. Explain how your skills align with the responsibilities of the Growth Manager role and provide insights into your approach to driving customer acquisition.
Highlight Analytical Skills: In your application, emphasise your strong analytical skills and experience with budget management. Provide examples of how you've optimised paid media budgets for maximum ROI and performance in previous roles.
Showcase Collaboration Experience: Mention any experience you have working cross-functionally with design and content teams. Highlight how you’ve successfully briefed creatives for ad campaigns and collaborated on projects to achieve common goals.
How to prepare for a job interview at NMS Recruit Limited
✨Show Your Passion for Pop Culture
Make sure to express your enthusiasm for pop culture during the interview. Share your favourite games, movies, or collectibles that resonate with the company's brand. This will demonstrate your genuine interest and help you connect with the interviewers.
✨Highlight Your Digital Marketing Expertise
Prepare to discuss your experience in managing paid channels and your success in driving growth through D2C/B2C strategies. Be ready to provide specific examples of campaigns you've executed and the results achieved, particularly in PPC and affiliate marketing.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, be prepared to talk about how you've used data to inform your marketing decisions. Discuss any tools or methodologies you use to track KPIs and optimise budgets for maximum ROI.
✨Collaborate Effectively
Emphasise your ability to work cross-functionally with design and content teams. Share examples of how you've successfully briefed creatives for ad campaigns and collaborated on projects to achieve common goals.
