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- Tasks: Lead growth marketing efforts for a cutting-edge HealthTech app and optimise paid campaigns.
- Company: Join an innovative HealthTech company with a dynamic, remote work culture.
- Benefits: Enjoy flexible remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with a focus on creativity and innovation.
- Why this job: Make a real impact by driving subscriber growth in a fast-paced, data-driven environment.
- Qualifications: 4+ years in mobile subscription app growth and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
We’re excited to be partnering with an innovative HealthTech app on a key Growth / Performance Marketing Lead hire. This is a high-impact, fully remote opportunity to take ownership of paid acquisition and subscriber growth end-to-end, working closely with a collaborative and fast-moving team. The role is ideal for someone who thrives in a data-driven environment, enjoys scaling mobile subscription products, and is motivated by driving measurable growth across leading performance channels.
Our Client owns paid acquisition and subscriber growth end-to-end. Drives trial starts, trial-to-paid conversion, and CAC payback across Meta, TikTok, Apple Search Ads, and Google.
R E S P O N S I B I L I T I E S- Plan, launch, and optimise paid campaigns across Meta, TikTok, ASA, Google UAC, and YouTube
- Own App Store Optimisation (ASO): keywords, screenshots, preview videos, conversion rate
- Manage CAC, LTV, ROAS, and payback period; report weekly against subscriber targets
- Run creative testing pipelines with the content lead — 10+ ad variants per week
- Build attribution stack (AppsFlyer or Adjust) integrated with RevenueCat and Mixpanel
- Forecast budgets, scale winners aggressively, kill losers fast
- 4+ years in mobile subscription app growth (fitness, wellness, dating, or consumer subscription)
- Track record scaling an app past £500k–£5m ARR
- Deep fluency in Meta Ads Manager, TikTok Ads, ASA, MMP attribution
- SQL or strong analytics tools; lives in dashboards
- Health/fitness category experience
- Paid social creative instincts
Growth / Performance Marketing Lead in Slough employer: NJF Global Holdings Ltd
Contact Detail:
NJF Global Holdings Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth / Performance Marketing Lead in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the HealthTech space, especially those who work with mobile subscription apps. A friendly chat can lead to insider info and maybe even a referral!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in scaling apps. This will help you stand out and demonstrate your expertise in driving growth.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s app and its competitors. Know their strengths and weaknesses, and come armed with ideas on how you can help them grow even more.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Growth / Performance Marketing Lead in Slough
Some tips for your application 🫡
Show Your Passion for Growth: When you're writing your application, let your enthusiasm for growth and performance marketing shine through. We want to see how you've driven measurable results in the past, so share specific examples that highlight your achievements in scaling mobile subscription products.
Tailor Your Application: Make sure to customise your application for this role. Use keywords from the job description and relate your experience directly to the responsibilities listed. This shows us that you understand what we're looking for and that you're genuinely interested in the position.
Be Data-Driven: Since this role thrives in a data-driven environment, include metrics and analytics in your application. Talk about how you've managed CAC, LTV, and ROAS in previous roles. We love numbers, so don’t shy away from showcasing your analytical skills!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at NJF Global Holdings Ltd
✨Know Your Numbers
Make sure you’re familiar with key metrics like CAC, LTV, and ROAS. Be ready to discuss how you've managed these in past roles, especially in mobile subscription growth. This shows you understand the financial side of performance marketing.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've run on platforms like Meta and TikTok. Bring examples of what worked, what didn’t, and how you optimised them. This will demonstrate your hands-on experience and strategic thinking.
✨Get Creative with ASO
Since App Store Optimisation is a big part of the role, think about how you’ve approached ASO in the past. Be ready to share your strategies for keywords, visuals, and conversion rates. This will highlight your ability to drive downloads effectively.
✨Data-Driven Mindset
Emphasise your comfort with data analytics tools and SQL. Discuss how you use data to inform decisions and optimise campaigns. This will resonate well with the company’s focus on measurable growth and data-driven strategies.