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- Tasks: Lead growth marketing efforts for a cutting-edge HealthTech app and optimise paid campaigns.
- Company: Join an innovative HealthTech company with a dynamic, remote work culture.
- Benefits: Enjoy flexible remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with a focus on creativity and measurable results.
- Why this job: Make a real impact by driving subscriber growth in a fast-paced, data-driven environment.
- Qualifications: 4+ years in mobile subscription growth and expertise in performance marketing channels.
The predicted salary is between 60000 - 80000 £ per year.
We’re excited to be partnering with an innovative HealthTech app on a key Growth / Performance Marketing Lead hire. This is a high-impact, fully remote opportunity to take ownership of paid acquisition and subscriber growth end-to-end, working closely with a collaborative and fast-moving team. The role is ideal for someone who thrives in a data-driven environment, enjoys scaling mobile subscription products, and is motivated by driving measurable growth across leading performance channels.
Our Client owns paid acquisition and subscriber growth end-to-end. Drives trial starts, trial-to-paid conversion, and CAC payback across Meta, TikTok, Apple Search Ads, and Google.
R E S P O N S I B I L I T I E S- Plan, launch, and optimise paid campaigns across Meta, TikTok, ASA, Google UAC, and YouTube
- Own App Store Optimisation (ASO): keywords, screenshots, preview videos, conversion rate
- Manage CAC, LTV, ROAS, and payback period; report weekly against subscriber targets
- Run creative testing pipelines with the content lead — 10+ ad variants per week
- Build attribution stack (AppsFlyer or Adjust) integrated with RevenueCat and Mixpanel
- Forecast budgets, scale winners aggressively, kill losers fast
- 4+ years in mobile subscription app growth (fitness, wellness, dating, or consumer subscription)
- Track record scaling an app past £500k–£5m ARR
- Deep fluency in Meta Ads Manager, TikTok Ads, ASA, MMP attribution
- SQL or strong analytics tools; lives in dashboards
- Health/fitness category experience
- Paid social creative instincts
Growth / Performance Marketing Lead in London employer: NJF Global Holdings Ltd
Contact Detail:
NJF Global Holdings Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth / Performance Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the HealthTech space, especially those who work at companies you admire. A friendly chat can open doors and give you insights that might just land you that interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in mobile subscription growth. This is your chance to demonstrate how you’ve driven measurable results in previous roles.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you’re interested in, like the innovative HealthTech app we’re working with. Express your enthusiasm and how you can contribute to their growth.
✨Tip Number 4
Stay data-driven! Brush up on your analytics skills and be ready to discuss how you’ve used data to optimise campaigns. Companies love candidates who can back their strategies with solid numbers.
We think you need these skills to ace Growth / Performance Marketing Lead in London
Some tips for your application 🫡
Show Your Passion for Growth: When you're writing your application, let your enthusiasm for growth and performance marketing shine through. We want to see how you've driven measurable results in the past, so share specific examples that highlight your achievements in scaling mobile subscription products.
Tailor Your Application: Make sure to customise your application for this role. Use the job description as a guide and align your skills and experiences with the responsibilities listed. This shows us that you’ve done your homework and are genuinely interested in the position.
Be Data-Driven: Since we thrive in a data-driven environment, include metrics and analytics in your application. Talk about how you've managed CAC, LTV, and ROAS in previous roles. Numbers speak volumes, and we love seeing how you’ve used data to drive decisions.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the process smoother for both of us!
How to prepare for a job interview at NJF Global Holdings Ltd
✨Know Your Numbers
Make sure you’re familiar with key metrics like CAC, LTV, and ROAS. Be ready to discuss how you've managed these in past roles, especially in mobile subscription growth. This shows you understand the financial side of performance marketing.
✨Showcase Your Campaign Success
Prepare specific examples of successful paid campaigns you've run on platforms like Meta and TikTok. Highlight the strategies you used, the results achieved, and any creative testing you implemented. This will demonstrate your hands-on experience and results-driven mindset.
✨Familiarise Yourself with ASO
Since App Store Optimisation is a key responsibility, brush up on best practices for keywords, screenshots, and conversion rates. Be ready to share your thoughts on what makes an app stand out in the store and how you’ve optimised ASO in the past.
✨Be Data-Driven
This role thrives in a data-driven environment, so come prepared to discuss how you use analytics tools like SQL or dashboards to inform your decisions. Share examples of how data has influenced your marketing strategies and led to measurable growth.