Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead growth marketing strategies for a cutting-edge HealthTech app and optimise paid campaigns.
- Company: Join an innovative HealthTech company with a dynamic, remote work culture.
- Benefits: Enjoy flexible working hours, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with a focus on creativity and innovation.
- Why this job: Make a real impact by driving subscriber growth in a fast-paced, data-driven environment.
- Qualifications: 4+ years in mobile subscription app growth and expertise in performance marketing channels.
The predicted salary is between 60000 - 80000 £ per year.
We’re excited to be partnering with an innovative HealthTech app on a key Growth / Performance Marketing Lead hire. This is a high-impact, fully remote opportunity to take ownership of paid acquisition and subscriber growth end-to-end, working closely with a collaborative and fast-moving team. The role is ideal for someone who thrives in a data-driven environment, enjoys scaling mobile subscription products, and is motivated by driving measurable growth across leading performance channels.
Our Client owns paid acquisition and subscriber growth end-to-end. Drives trial starts, trial-to-paid conversion, and CAC payback across Meta, TikTok, Apple Search Ads, and Google.
RESPONSIBILITIES- Plan, launch, and optimise paid campaigns across Meta, TikTok, ASA, Google UAC, and YouTube
- Own App Store Optimisation (ASO): keywords, screenshots, preview videos, conversion rate
- Manage CAC, LTV, ROAS, and payback period; report weekly against subscriber targets
- Run creative testing pipelines with the content lead — 10+ ad variants per week
- Build attribution stack (AppsFlyer or Adjust) integrated with RevenueCat and Mixpanel
- Forecast budgets, scale winners aggressively, kill losers fast
- 4+ years in mobile subscription app growth (fitness, wellness, dating, or consumer subscription)
- Track record scaling an app past £500k–£5m ARR
- Deep fluency in Meta Ads Manager, TikTok Ads, ASA, MMP attribution
- SQL or strong analytics tools; lives in dashboards
- Health/fitness category experience
- Paid social creative instincts.
Growth / Performance Marketing Lead employer: NJF Global Holdings Ltd
Contact Detail:
NJF Global Holdings Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth / Performance Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the HealthTech space, especially those who work with mobile subscription apps. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in scaling apps and driving growth. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire. Express your interest in their growth strategies and how you can contribute to their success.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Growth / Performance Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Growth / Performance Marketing Lead. Highlight your experience with mobile subscription apps and any relevant metrics you've achieved, like scaling an app past £500k ARR.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've driven measurable growth in previous positions, especially in paid acquisition channels like Meta and TikTok.
Show Off Your Data Skills: Since we thrive in a data-driven environment, make sure to showcase your fluency in analytics tools and SQL. Mention any dashboards you've built or insights you've derived that led to successful campaigns.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at NJF Global Holdings Ltd
✨Know Your Numbers
Make sure you’re familiar with key metrics like CAC, LTV, and ROAS. Be ready to discuss how you've managed these in past roles, especially in mobile subscription apps. This shows you understand the financial side of growth marketing.
✨Showcase Your Campaign Success
Prepare specific examples of successful paid campaigns you've launched. Highlight your role in planning, launching, and optimising these campaigns across platforms like Meta and TikTok. Use data to back up your claims!
✨Get Creative with Testing
Talk about your experience with creative testing pipelines. Mention how you’ve collaborated with content teams to produce multiple ad variants and what you learned from those tests. This demonstrates your hands-on approach to driving performance.
✨Familiarise Yourself with Tools
Brush up on your knowledge of tools like AppsFlyer, Adjust, and Mixpanel. Be prepared to discuss how you’ve used these tools for attribution and analytics in previous roles. This will show that you can hit the ground running in a data-driven environment.