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For Companies At a Glance
- Tasks: Lead product marketing initiatives and drive customer engagement in a fast-paced environment.
- Company: Join Nivoda, a rapidly growing marketplace in the global jewellery industry.
- Benefits: Enjoy remote work flexibility, generous holidays, and a competitive salary.
- Why this job: Be the first dedicated product marketer and make a real impact on our growth journey.
- Qualifications: 5+ years in product marketing with strong analytical and communication skills.
- Other info: Work in a dynamic team across major cities worldwide.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Product Marketing Manager role at Nivoda.
Important Information
- Remote or Hybrid (depending on location)
- Mon - Fri, 9am - 6pm
About The Role
Nivoda is seeking a hands-on B2B Product Marketing Manager to take full ownership of product marketing initiatives across all product verticals. As the company’s first dedicated product marketing hire, this role will work at the intersection of product, sales, and account management, ensuring that every product launch, campaign, and message is strategically aligned and impactful. You’ll be the driving force behind external-facing efforts that boost customer awareness, accelerate product adoption, and foster long-term retention in key markets, while partnering closely with internal teams to translate product innovations into compelling market narratives.
About Us
Nivoda’s growth trajectory has skyrocketed over the past 12 months, and we continue to expand across new regions at an unprecedented pace. Our DNA centers on understanding our customers’ needs and offering them a seamless experience. With a growing team based in major cities worldwide, including London, New York, Hong Kong, and Mumbai, Nivoda is becoming the go-to marketplace for the global jewelry industry. We are bold, innovative, and relentless in our pursuit of excellence as we transform an industry steeped in tradition.
What You’ll Do
- Develop and Execute Go-To-Market Strategies: Own GTM planning and execution for new features, products, and SKUs, ensuring alignment across product, sales, account management and operations. Define data-driven category-level growth strategies in partnership with the Category and Product Managers. Support regional expansion by tailoring messaging, onboarding and GTM plans for local markets.
- Craft Messaging, Positioning & Buyer Experience: Define compelling, differentiated messaging and value propositions tailored to jewelry retailers and suppliers across buyer personas. Ensure clear and consistent communication of Nivoda’s value proposition across all touchpoints and product verticals. Develop strategies to improve buyer experience through personalized recommendations, optimized search and targeted promotions.
- Drive Campaigns and Feature Adoption: Plan and execute multi-channel product marketing campaigns (email, in-app, events, etc.) to drive adoption, activation and engagement. Design and run campaigns to support upsell, cross-sell and user engagement initiatives. Identify opportunities for A/B testing and personalization to optimize conversion rates and user journeys.
- Enable Sales & Cross-Functional Teams: Build and maintain sales enablement materials including pitch decks, one-pagers, battlecards, and competitive comparison tools. Develop onboarding and internal knowledge content (e.g., product FAQs, playbooks, internal docs, etc.) to ensure consistency across teams. Facilitate product knowledge transfer across sales, success and ops teams to drive alignment and execution.
- Lead Customer & Market Research: Conduct ongoing customer research and feedback sessions to understand needs, pain points and behaviour. Perform market and competitive analysis to identify trends, threats and opportunities. Leverage insights to inform messaging, product direction and marketing initiatives.
- Measure, Analyze & Optimize Performance: Track and analyze performance of product marketing campaigns and initiatives, including customer adoption, engagement and satisfaction. Own category/product-level metrics reporting (e.g., buyer conversion, order volume, SKU availability, etc.) and provide actionable recommendations. Partner with analytics teams to scope reporting needs, dashboards and A/B test setups.
- Be the Voice of the Customer: Serve as the internal advocate for the customer, championing their needs in product development, marketing and strategy conversations. Identify and activate customer advocates to build testimonials, case studies and reference programs that strengthen brand credibility.
What You’ll Need
Required Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in product marketing or growth marketing, preferably in a B2B or marketplace environment.
- Proven track record of driving successful ABM and product marketing.
- Proficiency in CRM tools, data analysis and performance tracking.
- Proven experience launching features or products across multiple teams.
- Strong positioning and messaging skills, especially for complex or technical products.
- Experience creating marketing and enablement content (decks, emails, case studies, onboarding content, etc.).
- Confident using data to measure impact and guide decisions.
- Familiar with marketplace dynamics and metrics (supply/demand, conversion, etc.).
- Experience working across multiple regions or with global teams.
- Experience managing and executing customer acquisition campaigns.
- Ability to work independently and prioritise multiple projects with limited oversight.
- Strong project management skills, including comfort working across teams on tight timelines.
Preferred Qualifications:
- Experience working in the jewellery, luxury goods or high-value B2B trade industries.
- Experience using AI tools to accelerate research, targeting, personalisation or content creation.
- Experience marketing to non-English-speaking markets or producing localised GTM materials.
- Competency in basic design tools (e.g., Figma, Canva) to mock up pages, assets or wireframes when needed.
Competencies:
- Strategic thinker with a focus on execution and results.
- Creative problem solver who can balance short-term objectives with long-term priorities.
- Self-directed and self-starting learner.
- Willingness to test, learn, optimise and iterate on tools, including third-party demand management.
What You’ll Get
- The opportunity to be part of a hyper-growth scale-up.
- Flexibility with remote working.
- Generous holiday allowance.
- Highly competitive base salary.
Seniority Level: Mid-Senior level
Employment Type: Full-time
Job Function: Marketing and Sales
Industries: Wholesale Luxury Goods and Jewelry
Product Marketing Manager in City of London employer: Nivoda
Contact Detail:
Nivoda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them grow. Tailor your responses to show that you’re the perfect fit for their team.
✨Tip Number 3
Showcase your creativity! When discussing past projects, highlight innovative marketing strategies you've implemented. Use data to back up your success stories, especially if they relate to product launches or customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Nivoda.
We think you need these skills to ace Product Marketing Manager in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your relevant experience in B2B marketing and showcase how your skills align with Nivoda's mission and values.
Showcase Your Achievements: Don’t just list your responsibilities; focus on what you’ve achieved in previous roles. Use metrics and specific examples to demonstrate how you've driven product adoption or improved customer engagement.
Be Authentic: Let your personality shine through in your application. We want to see who you are beyond your qualifications, so feel free to share your passion for product marketing and the jewellery industry.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining our team at Nivoda!
How to prepare for a job interview at Nivoda
✨Know Your Product Inside Out
Before the interview, dive deep into Nivoda's products and services. Understand their unique selling points and how they fit into the jewellery marketplace. This knowledge will help you articulate how you can drive product marketing initiatives effectively.
✨Showcase Your Data Skills
Since the role requires a data-driven approach, be prepared to discuss your experience with analytics and performance tracking. Bring examples of how you've used data to inform marketing strategies or improve campaign outcomes in previous roles.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with various teams. Think of specific instances where you've successfully collaborated across departments. Highlight your communication skills and how you’ve facilitated alignment between product, sales, and marketing teams.
✨Demonstrate Your Strategic Thinking
Nivoda is looking for someone who can think strategically about market positioning and messaging. Be ready to discuss your approach to developing go-to-market strategies and how you’ve tailored messaging for different buyer personas in the past.
