At a Glance
- Tasks: Lead product marketing, define messaging, and drive go-to-market strategies for new launches.
- Company: Fast-growing B2B marketplace transforming the diamond industry.
- Benefits: Flexible hours, remote work, unlimited holiday, and growth opportunities.
- Other info: Join during our exponential growth phase and build your career.
- Why this job: Shape the future of a dynamic marketplace and make a real impact.
- Qualifications: 5+ years in product marketing with strong storytelling and strategic skills.
The predicted salary is between 60000 - 75000 £ per year.
Nivoda is a fast-growing B2B marketplace that is transforming the global diamond and gemstone industry. We connect buyers and sellers across the world, processing $300M+ in annual transactions and unlocking a $350B industry opportunity. We move fast, think big, and care deeply about the businesses and people we serve.
Our Mission
The diamond trading industry has historically been fragmented, opaque, and inaccessible. Nivoda was founded to change that: to empower businesses of all sizes and locations to participate in a fair, efficient global marketplace. Every line of code, every integration, every automation we build brings us closer to that mission.
About the Role
We are looking for a Product Marketing Lead to own how Nivoda explains itself: the positioning, the messaging, and the story that makes independent jewellers understand why we are worth switching to. This is the foundation the rest of marketing is built on, from paid campaigns to sales conversations. You will define who we are for, what we say, and why it lands, and then arm the whole go-to-market team to say it consistently.
This is a hands-on role. You will own positioning and messaging, lead the go-to-market for new product launches, sharpen our competitive edge, and build the sales enablement that turns interest into customers. You will start as a senior individual contributor with real ownership of product marketing end to end. As the company grows there is room to build a function beneath you, but this is a role for a builder who wants to do the work, not just direct it.
What would YOU be doing?
- Own Nivoda’s positioning and messaging: define who we are for, the problems we solve, and the words we use, and keep them sharp as the business evolves.
- Lead the go-to-market for product launches. Shape the narrative, coordinate across teams, and make sure new features land with the jewellers they are built for.
- Build the competitive intelligence that keeps us ahead: understand the alternatives jewellers weigh, and give the team the arguments that win.
- Arm our sales team with the enablement they need, from one-pagers and decks to talk tracks, so every conversation tells a consistent and compelling story.
- Own the messaging and narrative on our core product and positioning pages, partnering with the teams who own the website and the signup experience.
- Shape our pricing and packaging story so the value is obvious and easy to say yes to.
- Feed clear, tested messaging into demand gen and content, so campaigns ladder up to one coherent point of view without ever feeling like an ad.
- Ground everything in customer truth: talk to jewellers, run win/loss, and turn what you learn into sharper positioning.
- Partner closely with product and the growth PM so what we build and how we talk about it stay in lockstep.
What do we need from YOU?
- 5+ years in product marketing, ideally at a B2B or marketplace company, with a track record of positioning and launches that moved the business.
- You are a builder. You would rather write the messaging, run the launch, and ship the deck than hand it off.
- Exceptional writing and storytelling. You can take something complex and make it simple, sharp, and persuasive.
- A strategic head for positioning: you can define a market, a segment, and a wedge, and defend your choices.
- Comfort with data and customer research. You start from evidence, not opinion.
- You work well across functions, especially with sales and product, and you build trust quickly.
- Comfort as a senior IC on a small team, building process where none exists, with the ambition to grow a function over time.
- You are AI forward, always testing new tools, and learning new applications of AI to improve your efficiency and effectiveness.
Nice to have
- Experience marketing to small business owners, retailers, or a trade audience.
- A marketplace, self-serve, or product-led growth background.
- Sales enablement experience for an SDR or inside-sales motion.
- Experience running competitive intelligence or win/loss programs.
- A real interest in jewellery, retail, or craft, or the curiosity to fall for the space quickly.
Our culture and what we offer
We're a high-growth company in an exponential expansion phase. We move fast, operate with low hierarchy, and give people real ownership from day one. If you want to work somewhere you can genuinely shape things: not just maintain them: Nivoda is the place.
Our current benefits
- Flexible working hours and vibrant company culture
- Remote work
- Opportunities for growth and learning
- Unlimited holiday allowance
- Chance to join during our exponential expansion phase
Equal Opportunity
Nivoda is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Even if it seems you don't meet 100% of our musts, don't let that stop you from applying: we hire for potential and mindset, not just a checklist.
Please submit your CV in English.
Not quite the right role?
If this role isn't for you but you're excited about Nivoda, join our Talent Pool and we'll reach out when something's a better fit: nivoda.com/talent-pool
Product Marketing Lead in Amsterdam employer: Nivoda
Nivoda is an exceptional employer that fosters a dynamic and collaborative work culture, allowing you to thrive in a fast-paced, remote environment. With a focus on employee growth and the autonomy to set your own KPIs, you'll have the opportunity to make a meaningful impact while working alongside a global team of innovators. Join us and be part of a rapidly growing company that values your contributions and supports your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead in Amsterdam
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nivoda and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nivoda are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nivoda on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nivoda. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Lead in Amsterdam
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nivoda. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nivoda:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nivoda’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nivoda
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nivoda will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nivoda, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
